Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
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Nerice Reiser Gerena

Nerice Reiser Gerena

Litchfield,CT

Summary

Top performing sales rock star with over 20 years of success in content licensing, production services and broadcast media. Goal-oriented collaborative team leader with a fierce passion for winning. Proven ability to increase revenue through consultative sales approaches, data-driven strategies, and exceptional client relationships. Resilient and adaptable seller with unique ability to super-serve a diverse client base including advertising agencies and direct to C-suite.

Overview

23
23
years of professional experience

Work History

Senior Client Partner, Strategic Accounts

Shutterstock
12.2017 - Current
  • Implement strategic initiatives to sell a diverse portfolio of products resulting in 156% annual revenue attainment, the highest spending account globally, and finishing in the top 3 highest performers company-wide in 2023
  • Enhance client relationships by listening and managing expectations
  • Develop tailored solutions to unique challenges in content licensing, production services and social media amplification campaigns
  • Uphold reputation amongst clients and colleagues as a highly qualified resource for content licensing, workflow platform technology, industry knowledge, and best in class sales practices
  • Partner with Customer Success Manager to achieve forecast accuracy and unleash data driven approaches for maximum account expenditure and client retention
  • Collaborate internally to help foster a high level of client satisfaction
  • Work cross functionally with procurement, legal, and finance to help strategize negotiation leverage and contract terms.

Senior Account Executive

Charter Communications Cable Network
12.2008 - 11.2017
  • Cultivated an $8,000,000 account list by exceeding the needs of ad agencies and direct clients; representing an increase in over 400% from job inception
  • Expanded current knowledge of programming across dozens of networks, Nielsen ratings, and monetized inventory avails aggressively
  • Embodied the title of "Hybrid Seller" bundling traditional commercials, sponsorships, production services, and multiple digital platforms to a diverse client base.

Account Executive

Spanish Broadcasting System
11.2007 - 12.2008
  • Serviced both general market and Hispanic advertising agencies and clients
  • Managed media buys based on availed and new business criteria for both WSKQ and WPAT FM Radio
  • Drove business development efforts by closing new advertisers with fresh ideas and creative execution of multi-tiered programs
  • Qualified leads, built relationships and executed sales strategies to drive new and repeat business
  • Exceeded sales targets consistently by identifying opportunities and creating customized solutions for clients

Account Executive

CBS Radio
11.2001 - 11.2007
  • Media sales for WXRK FM (Howard Stern network) and WFAN Sports Radio, and local CT radio group
  • Built an account list solely through business development practices such as prospecting and cold calling
  • Grew and managed client roster by risk taking, persistency, and big ideas.

Education

Liberal Arts Program (no degree) -

Three Rivers Community Technical College
Norwich

Skills

  • Consultative selling
  • Customer rapport and empathy
  • Media Math
  • Negotiating
  • Team camaraderie
  • Self-motivation
  • Closing
  • Communication
  • Sales forecasting
  • Salesforce / CRM
  • Relationship building
  • Apple / PC
  • Google Suite
  • Microsoft Office
  • Social Media savvy
  • Zoom

Hobbies and Interests

  • Outdoors
  • Travel
  • Food and Wine
  • Personal growth
  • Self care
  • Singing, acting and performing stand-up comedy

Timeline

Senior Client Partner, Strategic Accounts

Shutterstock
12.2017 - Current

Senior Account Executive

Charter Communications Cable Network
12.2008 - 11.2017

Account Executive

Spanish Broadcasting System
11.2007 - 12.2008

Account Executive

CBS Radio
11.2001 - 11.2007

Liberal Arts Program (no degree) -

Three Rivers Community Technical College

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Nerice Reiser Gerena