Nerice Reiser Gerena
Litchfield,CT
Summary
Top performing sales rock star with over 20 years of success in content licensing, production services and broadcast media. Goal-oriented collaborative team leader with a fierce passion for winning. Proven ability to increase revenue through consultative sales approaches, data-driven strategies, and exceptional client relationships. Resilient and adaptable seller with unique ability to super-serve a diverse client base including advertising agencies and direct to C-suite.
Overview
23
23
years of professional experience
Work History
Senior Client Partner, Strategic Accounts
Shutterstock
Hybrid - New York, New York
12.2017 - Current
- Implement strategic initiatives to sell a diverse portfolio of products resulting in 156% annual revenue attainment, the highest spending account globally, and finishing in the top 3 highest performers company-wide in 2023
- Enhance client relationships by listening and managing expectations
- Develop tailored solutions to unique challenges in content licensing, production services and social media amplification campaigns
- Uphold reputation amongst clients and colleagues as a highly qualified resource for content licensing, workflow platform technology, industry knowledge, and best in class sales practices
- Partner with Customer Success Manager to achieve forecast accuracy and unleash data driven approaches for maximum account expenditure and client retention
- Collaborate internally to help foster a high level of client satisfaction
- Work cross functionally with procurement, legal, and finance to help strategize negotiation leverage and contract terms.
Senior Account Executive
Charter Communications Cable Network
New York, NY
12.2008 - 11.2017
- Cultivated an $8,000,000 account list by exceeding the needs of ad agencies and direct clients; representing an increase in over 400% from job inception
- Expanded current knowledge of programming across dozens of networks, Nielsen ratings, and monetized inventory avails aggressively
- Embodied the title of "Hybrid Seller" bundling traditional commercials, sponsorships, production services, and multiple digital platforms to a diverse client base.
Account Executive
Spanish Broadcasting System
New York, NY
11.2007 - 12.2008
- Serviced both general market and Hispanic advertising agencies and clients
- Managed media buys based on availed and new business criteria for both WSKQ and WPAT FM Radio
- Drove business development efforts by closing new advertisers with fresh ideas and creative execution of multi-tiered programs
- Qualified leads, built relationships and executed sales strategies to drive new and repeat business
- Exceeded sales targets consistently by identifying opportunities and creating customized solutions for clients
Account Executive
CBS Radio
CT And NYC
11.2001 - 11.2007
- Media sales for WXRK FM (Howard Stern network) and WFAN Sports Radio, and local CT radio group
- Built an account list solely through business development practices such as prospecting and cold calling
- Grew and managed client roster by risk taking, persistency, and big ideas.
Education
Liberal Arts Program (no degree) -
Three Rivers Community Technical College
NorwichSkills
- Consultative selling
- Customer rapport and empathy
- Media Math
- Negotiating
- Team camaraderie
- Self-motivation
- Closing
- Communication
- Sales forecasting
- Salesforce / CRM
- Relationship building
- Apple / PC
- Google Suite
- Microsoft Office
- Social Media savvy
- Zoom
Hobbies and Interests
- Outdoors
- Travel
- Food and Wine
- Personal growth
- Self care
- Singing, acting and performing stand-up comedy
Timeline
Senior Client Partner, Strategic Accounts
Shutterstock
12.2017 - Current
Senior Account Executive
Charter Communications Cable Network
12.2008 - 11.2017
Account Executive
Spanish Broadcasting System
11.2007 - 12.2008
Account Executive
CBS Radio
11.2001 - 11.2007
Liberal Arts Program (no degree) -
Three Rivers Community Technical College