NICHELLE HERNANDEZ
Anza,CA
Summary
Creative and detail-oriented professional bringing excellent customer relations abilities. Brings in new customers and sells top-dollar products with polished demonstrations and top-notch makeup skills. Ready with product suggestions for every customer and situation.
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Knowledgeable Cosmetic Beauty Advisor with 10 years of experience in diverse luxury retail environments. Educates clients on application of products depending on skin colors and types. Adheres to store policies, procedures, and regulations with focus on service excellence.1
Overview
20
20
years of professional experience
Work History
Trend Beauty Department Manager
Macys Department Store
Palm Desert, CA
03.2026 - Current
- Led beauty department team to exceed sales targets through strategic product placement and promotional initiatives.
- Trained and mentored staff on customer service best practices, enhancing overall customer satisfaction.
- Developed and implemented visual merchandising standards that improved product visibility and appeal.
- Analyzed market trends and competitor offerings to inform inventory decisions and optimize stock levels.
- Coordinated with vendors to ensure timely delivery of products, maintaining optimal inventory flow.
- Oversaw daily operations, ensuring compliance with company policies and fostering a positive work environment.
- Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
- Cultivated strong relationships with customers to build loyalty and repeat business.
- Developed strong relationships with beauty brand representatives, securing exclusive promotions and discounts for the store.
- Coordinated special events such as makeovers or product launch parties that attracted new customers to the department.
- Implemented cross-selling techniques between departments, increasing overall revenue generated per transaction.
- Resolved customer complaints promptly and professionally, maintaining a high level of satisfaction across all interactions.
- Trained new employees on store operations, product knowledge, and customer service techniques to maintain a high level of professionalism.
- Managed inventory levels effectively, ensuring optimal stock availability for customer needs.
- Maintained a clean and visually appealing department, adhering to company merchandising guidelines.
Lancome Beauty Advisor
Ulta Beauty Inc.
Menifee, CA
09.2023 - 01.2025
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Maintained counter and display areas for cleanliness and organization.
- Processed payments, entering sales in register for prompt customer service.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Followed up with customers to increase satisfaction with purchases and services.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Managed efficient cash register operations.
- Used in-store system to locate inventory and place special orders for customers.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed strong rapport with customers and created positive impression of business.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Prioritized helping customers over completing other routine tasks in store.
- Recommended complementary purchases to customers, increasing revenue.
Associate Director of Career Services
High Desert Medical College
Temecula
02.2019 - 04.2023
- Led teams of up to 5 personnel, supervising daily performance as well as training and improvement plans.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Assisted senior leadership in managing all aspects of operations.
- Reviewed proposed regulatory changes and evaluated potential impacts on business operations.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Chanel/Dior/Clinique Cosmetic Beauty Advisor
Macys Department Store
Temecula, CA
09.2015 - 03.2019
- Offered make-up tips and popular tutorials in alignment with latest trends.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Applied merchandising and housekeeping procedures, adhering to corporate, and brand standards.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Performed cash, card, and check transactions to complete customer purchases.
- Listened to customer needs and desires to identify and recommend optimal products.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Followed up with customers to increase satisfaction with purchases and services.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Recommended complementary purchases to customers, increasing revenue.
Freelance Makeup Artist
Self Employed
Canyon Lake, Ca
09.2006 - 02.2017
- Worked with models and influencers to promote makeup services.
- Created theatrical looks and face charts to accommodate music, tv, and event performances.
- Provided makeup services for fashion and editorial shoots.
- Helped customers improve hair health and appearance with better products and routines.
- Improved client skin texture, demonstrating and promoting new lotions and creams.
- Maintained meticulous records on each client, noting services provided and individual preferences.
- Minimized infection risk by keeping stations and tools clean and sanitized.
- Recommended and explained use of cosmetics, lotions, and creams to soften and lubricate skin and enhance and restore natural appearance.
- Enhancing facial aesthetics through makeup.
- Conducted consultations to understand client's desired look.
- Sanitized makeup tools to avoid spread of infection.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Answered phone calls and emails to schedule client appointments.
- Increased revenue through effective customer service and inventory management.
Education
Associate of Science - Online Personal Fitness Trainer Prog
NASM
Temecula, Ca09.2017
Associates Degree - Psychology
MSJC
Menifee, Ca06.2006
Professional makeup Artist - undefined
JLS Makeup Academy
Los Angeles, Ca09.2003
High school diploma - undefined
Temescal canyon High school
Lake Elsinore, Ca01.2003
Skills
- Multitasking efficiency
- Strong communication skills
- Creative thinking capacity
- Decision-making
- Staff training and development
- Goal setting and achievement
- Problem solving prowess
- Conflict resolution
- Event planning and execution
- Product knowledge expertise
- Industry trend awareness
- Technical software proficiency
- Positive attitude
- Teamwork
- Customer service
Timeline
Trend Beauty Department Manager
Macys Department Store
03.2026 - Current
Lancome Beauty Advisor
Ulta Beauty Inc.
09.2023 - 01.2025
Associate Director of Career Services
High Desert Medical College
02.2019 - 04.2023
Chanel/Dior/Clinique Cosmetic Beauty Advisor
Macys Department Store
09.2015 - 03.2019
Freelance Makeup Artist
Self Employed
09.2006 - 02.2017
High school diploma - undefined
Temescal canyon High school
Professional makeup Artist - undefined
JLS Makeup Academy
Associates Degree - Psychology
MSJC
Associate of Science - Online Personal Fitness Trainer Prog
NASM