Results-oriented Business Development Professional experienced in driving growth and client retention through strategic relationship management. Enhanced productivity and customer satisfaction by leveraging sales management, marketing, and staff training skills. Motivational leader adept at employing training and morale-building techniques to maximize employee engagement and performance.
Overview
19
19
years of professional experience
Work History
Beauty Department Manager
Dillards Department Store
Lauderdale, FL
03.2025 - Current
Managed daily operations of the beauty department to enhance customer experience.
Trained and developed staff to ensure high service standards.
Developed and implemented strategies for increasing customer satisfaction in the beauty department.
Coordinated promotional events to increase customer engagement and sales.
Monitored sales trends to adjust product offerings effectively.
Oversaw inventory management, including restocking and product displays.
Implemented visual merchandising techniques to create appealing displays in store.
Provided guidance and training on new products, services, and technologies within the beauty department.
Conducted regular performance reviews with beauty department personnel to assess individual progress and identify areas needing improvement.
Sales Associate
LE LABO FRAGRANCES
Boca Raton, FL
12.2024 - 02.2026
Collaborated with team leader to identify and resolve issues, improving team effectiveness
Increased business revenue by 34% through targeted strategies.
Collaborated with team leader to strategize and analyze issues
Business Manager
LA PRAIRIE
Boca Raton, FL
06.2024 - 12.2025
Developed and implemented strategic business plans to drive growth and expand market share
Analyzed market trends and competitor activities to identify new business opportunities
Collaborated with cross-functional teams to create effective marketing strategies and promotional campaigns
Collaborated with cross-functional teams to develop marketing strategies and promotional campaigns
Implemented employee training programs to enhance skills and improve productivity levels
Sales Representative
JO MALONE LONDON
Boca Raton, FL
04.2023 - 06.2024
Represent an international Home and Fragrance company in a retail setting
Market brand through social media, emails and phone calls to meet daily, monthly and yearly sales goals
Market the brand via social media, emails, and phone calls to achieve daily, monthly, and yearly sales targets
Trained retail sales staff to enhance sales performance
Developed innovative concepts to enhance product visibility and work with CRMs to promote products
Developed creative strategies to enhance product promotion. and collaborated with CRMs to effectively promote products
Connected with clients to organize sales events to reach sales goals
Retail Sales Associate
SAKS FIFTH AVENUE
Boca Raton, FL
06.2019 - 01.2024
Achieved monthly and yearly sales goals
Established and nurtured client relationships through social media marketing
Represent a luxury skincare vendor within a retail setting
Organized teamwork efforts to strengthen partnerships between retailer and vendor. efforts between retailer and vendor to enhance product availability.
Managed stock levels to ensure product availability and organization. and inventory control
Worked with other representatives on the brand to build business
Center Manager
EUROPEAN WAX CENTER
Plantation, FL
12.2022 - 04.2023
Oversaw daily operations of center, ensuring efficient service delivery and guest satisfaction.
Supervised 12 staff members to optimize performance and productivity.
Oversee purchasing for services, office and marketing
Schedule and track labor
Recruiting
Motivate to achieve service goals, sales goal and retention goal.
Sourced and screened potential candidates for open positions.
Lead by example and know how to and have shown success
Guided employees to achieve team goals through motivation and support, fostering a collaborative work environment.
Supervised a team of 6 licensed estheticians to provide high-quality service.
Monitored adherence to operational standards and policies.
Vendor Sales Rep
REVIVE
Fort Lauderdale, FL
09.2016 - 05.2019
Demonstrated operation of merchandise in a retail setting to enhance customer experience.
Presented services to customers by coordinating with an aesthetician to enhance luxury experience.
Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy.
Monitored sales activities to ensure customers received satisfactory service and quality goods, fostering repeat business.
Tracked stock levels and ordered new items to maintain inventory.
Planned and coordinated advertising campaigns and sales promotions, preparing merchandise displays and advertising copy to attract customers.
Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
Administered skincare services at Revive Skincare location to promote healthy skin.
Fragrance Manager
NORDSTROM AVENTURA
Aventura, FL
08.2013 - 06.2015
Supervised and worked along staff to increase business to $1.2 million #1 in corporate sales nationally
Directed and supervised employees in sales, inventory management, cash reconciliation, and customer service.
Instruct staff on how to handle difficult and complicated sales.
Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
Hired, trained, and evaluated personnel in sales or marketing establishments.
Clarified employee responsibilities to enhance team efficiency.
Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
Plan and prepare work schedules and keep records of employees' work schedules and time cards.
Planned and coordinated advertising campaigns and sales promotions, prepared merchandise displays and copy to enhance customer engagement.
Conferred with company officials to develop strategies for increasing sales, expanding markets, and promoting business growth.
Regional Artistry Trainer
SMASHBOX COSMETICS
Aventura, FL
10.2007 - 10.2008
Oversee local sales team for the region of Florida, Georgia and Texas.
Direct and coordinate activities involving sales of manufactured products, services, and other subjects of sale.
Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
Reviewed operational records and reports to project sales and assess profitability.
Visited retail stores to generate interest in business establishment and expansion.
Consulted with department heads to plan advertising strategies aimed at increasing sales.
Assess marketing potential of existing store locations, considering statistics and expenditures.
Represent the company at trade association meetings to promote products.
Education
Bachelor of Science - Gerontology
University at Buffalo
Buffalo, NY
Associate of Science - Human Services
SUNY Morrisville
Morrisville, NY
Skills
Visual merchandising
Inventory Management
Promotional Coordination
Customer engagement
Sales Management
B2B sales
Business development
Marketing
Product knowledge
Salesforce
Product demos
Negotiation
Performance analysis
Analysis skills
Budgeting
Team management
Team development
Staff training
Recruiting
Vendor Management
Display Optimization
Upselling
Digital Brand Promotion
Excel
Writing skills
Presentation skills
Relationship management
Effective communication
Decision-making
Mentoring
Multitasking efficiency
Technical software proficiency
Contracts
Multitasking efficiency
Digital Brand Promotion
Personal Information
Driving License: 1
Work Permit: Authorized to work in the US for any employer