Nicholas Jacobs
Charlotte,NC
Summary
Dynamic and creative marketing professional with 10+ years of experience in sponsorship acquisition, event promotion, and brand management. Proven leader in driving sponsorships, building community partnerships, and managing large-scale events across multiple states. Recognized for servant leadership, strong communication, and the ability to inspire athletes and teams.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Marketing & Sponsor Relations | SE Regional Chairman
Strongman Corporation
01.2018 - 06.2025
- Direct marketing and sponsorship strategy, securing partnerships and growing brand visibility for all national and regional events (e.g., America’s Strongest Man).
- Lead multi-state event operations, coordinating logistics, volunteers, and athlete engagement across the Southeast region.
- Develop and execute digital campaigns (SEO, social, influencer partnerships) driving brand awareness and community engagement.
- Strengthened corporate image through consistent branding, media coverage, and proactive public relations.
- Mentor state chairs and athletes, fostering growth of the sport through talent development and networking.
Owner / Head Strength Coach
Jacobs Strength & Performance
01.2015 - 01.2025
- Built and managed a successful coaching business serving 1,400+ clients ranging from youth athletes to elite competitors.
- Designed personalized training, nutrition, and recovery programs; delivered seminars and workshops to broaden client base.
- Managed all aspects of business operations including marketing, customer relations, and financial management.
Personal Training Director
GT Training
Wichita, KS
01.2019 - 01.2021
- Oversee daily operations of the personal training department, ensuring high-quality service delivery.
- Recruit, hire, train, and mentor personal trainers, strength coaches, and support staff.
- Conduct performance evaluations and set developmental goals for all trainers
Personal Training Director / Head Consultant
Citizens Gym
Paducah, KY
01.2016 - 01.2019
- Led team of trainers, built client programs, and managed gym operations and member engagement.
- Collaborated with fitness staff to create engaging workshops and events that promoted member participation.
- Conducted regular training sessions to enhance trainer skills in diverse fitness modalities.
Fitness Consultant & Head Trainer
Genesis Strength & Fitness
Paducah, KY
01.2013 - 01.2016
- Increased membership sales, designed injury-specific programs, and improved client retention through effective coaching.
- Developed and led group fitness classes, promoting a supportive and motivating atmosphere.
Education
B.S. Exercise Science - Marketing
University of Louisville
Louisville, KY05-2013
Skills
- Sponsorship & Partnership Development
- Event Promotion & Operations
- Public Relations & Media Promotion
- Leadership & Team Development
- Marketing Strategy & Brand Management
- Social Media Management
Certification
- NSCA Certified Strength & Conditioning Specialist (CSCS)
- BSA Eagle Scout – Troop 200 Paducah, KY
Timeline
Personal Training Director
GT Training
01.2019 - 01.2021
Director of Marketing & Sponsor Relations | SE Regional Chairman
Strongman Corporation
01.2018 - 06.2025
Personal Training Director / Head Consultant
Citizens Gym
01.2016 - 01.2019
Owner / Head Strength Coach
Jacobs Strength & Performance
01.2015 - 01.2025
Fitness Consultant & Head Trainer
Genesis Strength & Fitness
01.2013 - 01.2016
B.S. Exercise Science - Marketing
University of Louisville