Nicholas Masci
Weehawken
Summary
Self-starting, customer-obsessed, and data-driven product leader with a never-ending desire to learn and grow with a proven track record in consumer-facing technology to build and optimize products that create and capture value for consumers. Passionate about product innovation, strategy, cross-functional collaboration, user experience, design, product marketing, and telling stories with data.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Mobile Product Owner, Volvo Cars App
Volvo Cars
11.2021 - Current
- Responsible for the consumer-facing Volvo Cars App in the US and Canada markets.
- Increased user sign-ups for new in-app Public Charging feature by 392% through strategic Product Marketing campaigns.
- Launched MVP feature for in-app Order Tracking, which was a net-new app feature that allows customers to track their new vehicle online order in the Volvo Cars App.
- Partner with CRM Marketing and Tech teams to promote, market, and deepen consumer engagement with net-new Volvo Cars App features.
- Partner with U.S.-based Connected Car Technology team to support end-to-end product delivery.
- Responsible for product showcase demos and presentations from conceptualization to delivery, to both local and global stakeholders and executives.
- Collaborate with key team members (Product Managers, Engineering, Design, Legal, Creative Services, Marketing, Support, etc.) to prepare new product features for launch.
- Support discovery, develop new features/specs, and drive execution for new growth efforts with the highest consumer impact, as well as exploration of market trends, potential new partnerships, and collaboration with global and local Business, Strategy, R&D, Data, UX Design, Research, Creative, Electrification, and Engineering teams.
Business Requirements Manager
Branding Brand
02.2020 - 11.2021
- Owned and managed product requirement specs for an internal eCommerce platform with $12B annual transactions and 10M DAU.
- Led cross-functional teams of UX Designers, Engineers, and QA through agile SDLC for some of the world's biggest brands.
- Partnered closely with an international clientele of some of the world's largest and most innovative brands in retail, eCommerce, and hospitality to build, launch, and consistently enhance and optimize mobile apps, both iOS and Android, and progressive web apps, including: Ralph Lauren, Bed Bath & Beyond, Madewell, Crocs, DXL Big + Tall, Forever 21, Related Realty, and more.
- Partnered with Design, UX, Sales, and Engineering to drive cross-functional alignment for product features, capabilities, feasibilities, quality, and priorities to ensure successful product launches.
- Continuously identified and resolved operational weaknesses and drove improvement to existing processes, as well as innovated new processes to improve overall operational excellence.
Quality Assurance Analyst
GNC
03.2016 - 02.2020
- Worked diligently with software vendors to fully and effectively resolve the software issue that drove the highest call volume to the IT Service Desk at 38% of the weekly calls.
- Negotiated with our software vendor to take ownership of the incremental cost for the need of a new self-contained environment for the remainder of our pre-paid contract, which saved GNC a monthly cost of $12K.
- Led CRM system testing to ensure successful upgrades.
- Coordinated configurations, use-cases, workflows, testing processes, and documentation for the integration of a new retail task management and communications application.
- Completely revamped the POS system test plan and testing strategy to meet the functionality of the new business model: Loyalty.
- Effectively communicated and collaborated with cross-functional teams and multiple external software vendors.
- Facilitated end-user training on software modifications, as well as provided ongoing support.
- Traveled to software vendor locations as needed to expedite testing.
Information Technology Intern
rue21
05.2015 - 08.2015
- Collaborated with a team to design a mobile app by creating UI mock-ups to create a seamless customer experience between digital and in the stores to support business initiative.
- Provided customer service while supporting rue21 corporate, distribution center, stores, and field associates.
- Researched and resolved technical issues, including both hardware and software issues.
- Escalated issues requiring specialized technical knowledge to the appropriate systems and support personnel.
- Documented, prioritized, and monitored issues to ensure a timely resolution.
- Performed post-resolution follow-ups to service requests.
Web Solutions Intern
Resources Global Professionals
05.2014 - 10.2014
- Developed and implemented the Equal Employment Opportunity and Voluntary Self-Identification section of the online employment application to comply with legal regulations.
- Produced monthly website traffic reports using Google Analytics.
- Performed CMS regression testing.
- Maintained and updated existing websites, both publicly and internally facing.
- Reviewed legacy applications and document data flow.
Education
MBA - Master in Business Administration -
Boston University, Questrom School of Business
Boston, MA08.2025
Bachelor of Science - Information Sciences And Technology
Penn State University
University Park, PA12.2015
Certification
- Executive Management Certified (EMC), Management and Strategy Institute - April 2021
Timeline
Mobile Product Owner, Volvo Cars App
Volvo Cars
11.2021 - Current
Business Requirements Manager
Branding Brand
02.2020 - 11.2021
Quality Assurance Analyst
GNC
03.2016 - 02.2020
Information Technology Intern
rue21
05.2015 - 08.2015
Web Solutions Intern
Resources Global Professionals
05.2014 - 10.2014
MBA - Master in Business Administration -
Boston University, Questrom School of Business
Bachelor of Science - Information Sciences And Technology
Penn State University
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