Nicholas Vargas
Nicholasvargas.com
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Rosen Hotels & Resorts
Orlando, FL
05.2026 - Current
- Develop and manage monthly social media content calendars for Instagram and Facebook, aligning content with brand objectives and audience engagement goals to maintain a consistent and compelling online presence.
- Create and produce short-form video content for TikTok, Instagram Reels, and YouTube while collaborating with a cross-functional team of 12 and local attractions, theme parks, and dining establishments to develop engaging, on-brand content that expands audience reach and increases brand awareness.
- Analyze platform performance, guest sentiment, and online reputation across social media and review platforms, including TripAdvisor, Expedia, Booking.com, and Yelp, leveraging insights to optimize content strategy, strengthen community engagement, and support positive brand perception.
Social Media Manager/Graphic Designer
PFLAG Orlando
Orlando, FL
02.2024 - Current
- Create high-quality photo and video content on a project basis, capturing community moments, covering key events, and strengthening PFLAG Orlando’s local social presence.
- Design brand-aligned graphics that communicate chapter initiatives, promote upcoming programs and events, and foster stronger engagement across social media platforms.
Social Media Associate
Hyatt
Orlando, FL
06.2024 - 05.2026
- Managed day-to-day social media execution across five global Hyatt Inclusive Collection family and adult brands, using Sprinklr to schedule content, track performance, and oversee community management across Facebook, Instagram, X, and TikTok.
- Produced brand aligned social assets and manage resort deliverables for the Dreams Resorts & Spas’ partnership with MasterChef Junior, helping drive a 3.34% engagement rate by reach across 64 published posts.
- Created Reels and TikToks in CapCut for Breathless Resorts & Spas’ Live in Full Color social campaign, contributing to 230 published posts that generated 741.5K+ reach, 13K+ engagements, and 1,200 site sessions.
- Executed Sunscape Resorts & Spas’ Press Play on Unlimited Fun campaign, supporting a four-month content rollout of 145 pieces of content that generated 483.5K+ reach, and 2.2K+ engagements.
- Amplified Sunscape Resorts & Spas partnership with BubbleRUN through on-site content capture and Canva-designed Instagram story graphics, helping drive 1.46M+ impressions for the Press Play on Unlimited Fun campaign.
Social Media Manager/Content Creator
Bruster's Real Ice Cream
Windermere, FL
02.2022 - 09.2022
- Built Bruster’s Real Ice Cream Windermere’s social media presence from the ground up by launching channels, defining the brand’s social visual identity, and creating a consistent, graphics-forward content system.
- Owned content strategy and execution end to end, including design, copywriting, publishing, analytics, and Meta paid ads, helping grow followers by 25%.
Education
Bachelor's Degree - Entertainment Management
University of Central Florida
08-2018
Social Media Marketing
Coursera
Via Online08-2023
Core Competencies
Social Media Strategy | Content Creation | Content Calendars | Copywriting | Community Management | Online Reputation Management | Influencer Marketing Analytics & Reporting | Meta Ads Manager | Brand Awareness | Cross-Functional Collaboration | Social Listening | UGC | Canva | CapCut | Adobe Lightroom | Sprout | Sprinklr | Asana
Timeline
Social Media Coordinator
Rosen Hotels & Resorts
05.2026 - Current
Social Media Associate
Hyatt
06.2024 - 05.2026
Social Media Manager/Graphic Designer
PFLAG Orlando
02.2024 - Current
Social Media Manager/Content Creator
Bruster's Real Ice Cream
02.2022 - 09.2022
Bachelor's Degree - Entertainment Management
University of Central Florida
Social Media Marketing
Coursera