Nichole Rogerson
Essex Junction,VT
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Farrell Distributing
01.2010 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Analyzed sales and marketing data for improved strategies.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Facilitated business by implementing practical networking techniques.
- Organized promotional events and interacted with community to increase sales volume.
- Built relationships with customers and community to establish long-term business growth.
- Coordinated with design and media teams to develop high-quality creative assets.
Mainstream Teaching Assistant
Essex High School
01.2008 - 01.2010
- Tutored struggling students individually and in small groups to reinforce learning concepts.
- Supported classroom maintenance and upkeep, organizing books, and materials.
- Worked with teacher to optimize learning plans based on student test grades and evaluations.
- Partnered with teacher to plan and implement lessons following school's curriculum, goals, and objectives.
- CPI Training
Education
Bachelors Degree - Elementary Education
University of Vermont
Burlington, VT01.2008
High school or equivalent -
Essex High School
Essex, VT01.2004
Skills
- Market analysis
- Data analytics
- Go-to-market strategy development
- Business development
- Customer relationship management (CRM)
- Partnership development
- Brand development
- Project management
- Budgeting and allocation
Timeline
Marketing Manager
Farrell Distributing
01.2010 - Current
Mainstream Teaching Assistant
Essex High School
01.2008 - 01.2010
Bachelors Degree - Elementary Education
University of Vermont
High school or equivalent -
Essex High School
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