Nichole Rolle-Chu

• Achieved 142% YOY revenue growth from 2024 to 2025
• Achieved "Top 10" spot on National Franchise Weekly Revenue Leaderboard multiple times in 2025 and 2026 (170+ Franchise locations)
• Delivered training programs for youth soccer players ages 1-10 to develop skills, teamwork and self confidence while fostering a love of the game
• Effectively leveraged franchise system tools and resources for revenue and enrollment management, marketing and client communication
• Managed all financial planning, budgeting, and forecasting to ensure ongoing business growth
• Managed availability, scheduling and payroll for all staff
• Managed all marketing initiatives, increasing customer engagement through email campaigns, social media ads, community events and partnerships
• Sourced, built and maintained relationships with cities and schools across the North Bay to expand our programming
• Managed coach recruitment, training, and performance using structured onboarding process and development path
• Maintained all customer and client relationships through prompt and professional communication
• Established a loyal, growing customer base by providing personalized attention, addressing concerns quickly and maintaining high quality programming in all locations

Built centralized Media Strategy & Planning team from concept to launch, including development of growth goals, business processes, best practices, integration of tools and platforms, and roll out timeline.

• Presented team services to top Executives across each of the company's major US markets: San Francisco, Albany, Connecticut, San Antonio and Houston
• Managed, coached and developed Marketing Strategist in her role to ensure symmetry in our strategy concepts and presentation
• Collaborated with leaders across all US markets to develop comprehensive Media Strategies for top tier Advertising prospects
• Participated and presented in client facing Strategy pitch calls
• Leveraged partner tools to conduct research and provide custom consumer analysis and market spend insights for clients across all verticals

Lead a team of Platform Specialists to drive industry research, develop advertising and budget strategies, manage performance and enhance the UA efforts for a large mobile app book of business.

My responsibilities include but are not limited to:

• Manage a team of 10 Platform Specialists covering the US and CA markets, including 2 team Leads
• Coach and collaborate with PS and Sales team members to build and execute comprehensive mobile product advertising strategies for clients based on targeted budget and performance objectives
• Coach and collaborate with PS and Sales team members to conduct industry and competitor analysis for strategic accounts following PDEF initiative to build a foundation for long term revenue growth and retention
• Manage the advertising plan development, optimization and strategic direction for a book of mobile apps that accounts for $100M+ in quarterly revenue
• Collaborate closely with leaders from cross functional teams to pilot new data research tools, enhance and develop processes to improve efficiencies for performance management of developer accounts
• Actively support and advocate for career development growth and professional goals for my team members
• Stay apprised of mobile and vertical industry trends

Manage team of 14 direct reports who are responsible for owning omnichannel media strategy development and fulfillment for large and small scale clients.

Responsibilities include:

• Coach and collaborate with Operations and Sales team to develop strategic multi-product digital advertising proposals based on client needs and KPIs
• Partner with Marketing to develop, execute and measure omnichannel digital campaigns to promote internal media initiatives such as WishBook and online subscriber growth
• Provide campaign analysis and direction based on each client's performance against industry standards, ROI, ROAS and any other established target KPIs
• Manage the set-up, launch, optimization, reporting and retention for all Bay Area and NORCAL region digital sales, averaging $2-3 million in new revenue each month
• Develop, document, and implement all digital sales fulfillment workflows, processes, business rules and best practices
• Develop and conduct monthly sales trainings on various digital product and industry topics and best practices
• Attend monthly Advertising Leadership meetings and present/run trainings as needed for new or updated digital fulfillment workflows, processes and best practices
• Collaborate with cross functional digital leaders to assess and identify gaps in the fulfillment and campaign tracking processes, and revise relevant workflows as needed
• Track, analyze and report monthly key digital sales metrics to Advertising Leadership group
  

• Manage all internal email marketing campaigns including creative development, copy writing, subject lines, testing, QA, scheduling and execution
• Manage all affiliate email marketing campaigns, including product selection, creative development, product set up in online store, testing, scheduling and execution
• Manage active email database of 2 million users, created/managed segments for targeting campaigns, create/manage all list attributes, new subscribers and unsubscribes
• Develop weekly reporting for email campaigns, including performance metrics, revenue tracking, industry measurements, list growth and comparative analysis
• Research, initiate and manage new and existing corporate affiliate partnerships to diversify product portfolio for email offers and meet quarterly revenue goals

• Manage all scheduling, implementation, testing and reporting of all opt-in and custom targeted AdMail and newsletter sponsorships. Manage development and delivery of new custom Dealer newsletter program that was launched in April, including content management, list management, reporting, scheduling, testing and implementation.
• Develop initiatives for enhancing relationships with current email subscribers and implementing creative ways to obtain new subscribers
• Research industry trends and develop ideas for new products and approaches to increase revenue through direct online marketing
• Play key role in launch and ongoing maintenance of new Got Daily Deals program, including back end set up and management of all pre-launch and post-launch promotional email marketing campaigns, reporting, and analysis of performance metrics

• Work with Client Services team and National online sales reps to research and fulfill all elements of RFP’s from agencies and clients, including targeted ad placements, rotations, budget allocation, and sponsorship placements.
• Develop and maintain close working relationships with all site contacts to help ensure efficient, quality submissions from them on all RFP’s
• Manage all IO processes from inception to execution
• Manage optimization, reporting and performance for all campaigns
• Develop strategic analysis of campaigns and present recommendations for future media plans
• Generate weekly, monthly and final campaign reports utilizing ad serving systems including DART, Atlas, OpenAdStream, or Mediaplex
• Execute special projects involving quantitative analysis, industry research and strategy development