Nick Johnson
Lucra
Chicago,IL
15
years of professional experience
Account executive with 6+ years of experience driving B2B growth through partnerships and go-to-market planning. Closed $1M+ in revenue, posting 123% annual core quota attainment and 197% of new-business target. Skilled in negotiating six-figure agreements and partnering with C-suite leaders across multiple industries.
Work History
Founding Account Executive
1 Year 9 Months- Joined as the second sales hire and helped build the company's go-to-market strategy, sales playbook, and outbound approach during its Series B growth stage.
- Closed over $1M in new revenue across sports technology, gaming, entertainment, and hospitality through strategic partnerships and new business development.
- Negotiated six-figure licensing agreements with complex pricing models including revenue sharing, exclusivity, and multi-location partnerships.
- Led full-cycle sales efforts from prospecting and executive discovery through product demonstrations, commercial negotiations, and contract execution.
- Worked directly with founders and C-suite executives to bring new gaming products to market and develop partnerships across emerging industries.
VP of Sales
5 Months- Launched the company's sports sales vertical, building its go-to-market strategy, outbound pipeline, and initial customer base.
- Generated six figures in new revenue within six months through direct sales and partnerships with brands and agencies.
- Developed relationships with senior decision-makers across sports media and advertising to establish new commercial opportunities.
Account Executive
3 Years- Exceeded 100% of annual sales quota in two consecutive years, including 123% core revenue attainment ($1.33M against $1.09M target).
- Generated $1.18M in new business against a $600K target, achieving 197% of new-business quota.
- Managed a portfolio exceeding $2.5M in annual contract value, driving revenue through new customer acquisition, renewals, and account expansion.
- Built and expanded partnerships with leading sports media and fantasy platforms including Chalkboard, Real Sports, and Minute Media.
- Negotiated commercial agreements across sports data, content, and technology solutions, securing new contracts and expanding existing customer relationships.
Associate Innovation Manager
9 Months- Cultivated relationships with startup founders, executives, and investors to align emerging companies with Sportradar technology and business solutions.
- Developed strategies to convert startups into paying customers by partnering with sales teams on six-figure commercial opportunities.
- Supported expansion of Sportradar accelerator program by working with emerging startups across sports technology, media, and gaming.
Innovation Coordinator
1 Year 8 Months- Analyzed emerging companies and technologies in sports media and gaming to identify strategic partnership opportunities.
- Coordinated day-to-day operations for Sportradar accelerator program, facilitating collaboration between startups and internal teams.
- Assisted startups in navigating Sportradar products and internal resources, enhancing their program engagement.
Data Operations Supervisor
7 Years 6 Months- Established scalable data processes and systems that supported operational groundwork for SportsData LLC acquisition by Sportradar.
- Developed improved data collection methods and streamlined operational workflows to enhance business growth.
- Monitored team performance, coordinated employee training, and maintained quality control to ensure accurate, timely delivery of sports data.
Education
Bachelor of Arts - Marketing
Skills
New business development
Sales strategy development
Sales pipeline management
Go-to-market planning
Strategic partnerships
Account expansion
Contract negotiation
Pricing strategy
Revenue forecasting
Timeline
Founding Account Executive
Lucra
01.2025 - 10.2026Read More
VP of Sales
TVM Media
07.2024 - 12.2024Read More
Account Executive
Sportradar
07.2021 - 07.2024Read More
Associate Innovation Manager
Sportradar
10.2020 - 07.2021Read More
Innovation Coordinator
Sportradar
02.2019 - 10.2020Read More
Data Operations Supervisor
Sportradar
08.2011 - 02.2019Read More
University of Minnesota
Bachelor of Arts from Marketing
Read More