Nick Kvaal
Colfax,CA
Summary
Vision-driven sales professional with a career-long record of successful territory and team management. Adult Beverage sales professional with 10+ years' experience in CPG and 20+ years' experience in Food and Beverage. Looking to utilize, capitalize, and expand on knowledge, background, and expertise in Wine and Spirits.
Overview
15
15
years of professional experience
Work History
Business Development Manager - American Liberty Division (Pernod Ricard)
SOUTHERN GLAZER'S WINE AND SPIRITS
05.2023 - Current
- New Item presentations and relationship building with major retail partners
- Maintaining relationships with 600+ account list ensuring quality placements of Pernod Ricard brands and maximum visibility
- Implementing sales programs at store level including demos and wet/dry displays for thorough customer engagement
- Working with sales tools such as One-Source, Nielsen Data, and Compass to build strong sales presentations and pitch decks to capture audience
- Keeping accurate notes in SalesForce and strong communication with peers and management through Outlook and all Microsoft Programs.
DIRECTOR OF SALES
BIKE DOG BREWING CO
11.2018 - 05.2023
- Increased sales volume by over 50% by creating and growing relationships with major retail partners such as Raley's, BevMo, Total Wine, SaveMart, Safeway, Nugget, and WholeFoods
- Utilized network and prospecting skills to add over 100+ new accounts to the on-premise direct sales market
- Created and nurtured relationships with distribution partners to double footprint in Northern California, covering areas from Chico to Fresno
- Added and trained two new salespeople to the team including one on-premise and one off-premise
- Set and helped them obtain challenging but realistic sales goals through coaching and training.
MARKET DEVELOPMENT MANAGER
REYE'S COCA-COLA
03.2017 - 11.2018
- Establish, maintain, and nurture account volume and gross profit within the territory
- Oversee account development and retention, acquisition of new accounts, and direct order-taking
- Facilitate distribution, frequency, and order-taking procedures to better meet customer needs
- Increased Dead Net Gros Profit within territory by 22%
- Launched 79+ plus accounts in 2017.
REGIONAL SALES MANAGER
NEW HELVETICA BREWING CO.
05.2015 - 03.2017
- Forge and sustain partnerships with loyal customers utilizing a reputation for excellence. Maximizing both on and off-premise accounts including restaurants, bars, grocers, and convenience stores
- Foster relationships with retailers with promotional tasting events and provide a history of the company and overall mission
- Amplified outside sales by 400%.
Sales Representative -
Satellite Spirits (Makers Of South Fork Vodka)
03.2022 - 01.2023
Regional Sales Manager
JLM Energy
06.2012 - 08.2013
Chef De Partie (Poissonnier, Gard Manger)
Ella Dining Room And Bar
04.2010 - 06.2012
Chef De Partie (Saucier)
Auberge Du Soleil
10.2009 - 04.2010
Sales Representative
Indian Peak Vineyard
04.2009 - 10.2009
Skills
- Business and Department Management - Business Planning, Budgeting, Rate Development, Developed Goals, Sales Strategies and Tactics, Commission and Bonus Plans
- Sales Management - Coaching and Sales Team Development, Administration of Group Training, Joint Sales Presentations
- Sales - Account and Territory Management, Relationship Selling, Cold Calling, Consultative Sales
- Marketing - Research, Promotion, Media Buying, House Advertising, New Product Development, Communications - Written / Oral Reports, Presentations, PowerPoint, Sales Deck Creation, Email Sales Letters, Single Sheet Marketing
- Computer - Microsoft Office Programs, Order Entry Systems, CRMs
- Warehouse - Supervisor, Inventory, Shipping/Receiving, Dispatch, Scheduling, Work lift
Additional Information
Microsoft Office Suite, SAP, Quickbooks, Auto-CAD, Outlook, Sales Force.
Education And Credentials
- DIPLOMA OF CULINARY ARTS - Le Cordon Bleu
- CERTIFIED BEER SERVER - Cicerone Certification Program
- WSET - LEVEL 2 WINE - Napa Valley Wine Academy
Volunteer Experience
- Friends of the Yuba.
- Chamber of Commerce.
- Placer Ultimate Brewing Society.
Timeline
Business Development Manager - American Liberty Division (Pernod Ricard)
SOUTHERN GLAZER'S WINE AND SPIRITS
05.2023 - Current
Sales Representative -
Satellite Spirits (Makers Of South Fork Vodka)
03.2022 - 01.2023
DIRECTOR OF SALES
BIKE DOG BREWING CO
11.2018 - 05.2023
MARKET DEVELOPMENT MANAGER
REYE'S COCA-COLA
03.2017 - 11.2018
REGIONAL SALES MANAGER
NEW HELVETICA BREWING CO.
05.2015 - 03.2017
Regional Sales Manager
JLM Energy
06.2012 - 08.2013
Chef De Partie (Poissonnier, Gard Manger)
Ella Dining Room And Bar
04.2010 - 06.2012
Chef De Partie (Saucier)
Auberge Du Soleil
10.2009 - 04.2010
Sales Representative
Indian Peak Vineyard
04.2009 - 10.2009
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