Hi, I’m
NICHOLAS PHILLIPS
Ball Ground,Ga
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Results-driven person who develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
23
years of professional experience
Work History
West Coast, ZANEROBE USAHollywood, Ca
Senior Brand Manager
09.2016 - 11.2023
Job overview
- Planned, implemented and tracked sales and marketing strategies to promote brand products
- Helped design and launched a new subsidiary brand at the CrossFit games called Zanerobe REC
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Consulted with product development teams to enhance products based on customer interest data
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Motivated team members to continuous improvement in promoting and selling target products.
- Lead Point of contact for product information in the Northern Hemisphere
- Managed and organized samples as well as showroom appointments for 5 different brands
- Developed a store visit and merchandising plan for Nordstrom and Bloomingdales, which doubled brand sales in the U.S Market in less than a year
- Advised major retailers on merchandising and displays
- Organized brand educational seminars and product knowledge events
- Lead Point of contact for celebrity/influencer promotional product
- Liaison to entertainment stylist for television, music videos, concert tours
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
- Mentored junior team members to develop their skills and further their professional growth within the organization.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
Club MonacoLos Angeles, CA
District/Store Manager
04.2008 - 02.2010
Job overview
- Controlled store inventory and reviewed cash handling and operations reports
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Oversaw 4 locations
- Supervised staff of 5 managers
- Exhibited excellent people skills during interaction with employees and customers.
- Hired, led and motivated sales associates to meet company standards & achieve goals, garnering corporate recognition as year’s best business action plan
- Established relationships with colleges & career centers
- Controlled store inventory and reviewed cash handling and operations reports.
- Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.
- Mentored team members to enhance professional development and accountability in workplace.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Created visual store strategy based on market trends.
- Evaluated market trends and competitor activities, adjusting business strategies accordingly to maintain a competitive edge.
- Launched new product lines successfully, coordinating promotional efforts across multiple locations.
- Reduced employee turnover by fostering a positive work environment and providing opportunities for growth.
- Implemented loss prevention measures to reduce shrinkage and protect company assets.
- Led team of store managers to exceed sales goals and maintain high levels of performance.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Abercrombie & Fitch Los Angeles, CA
District Manager
12.2000 - 02.2008
Job overview
- Supervised new store openings and first quarter operations
- Performed statistical analyses to gather data for operational and forecast team needs
- Reviewed and monitored scheduling, and other expenses to maintain quarterly budget
- A passionate manager and driver of the brand who recruited largest number of managerial candidates within 4 districts
- Hired complete staff for new stores and managed their training & implementation
- Managed all physical and visual aspects of stores
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Completed point of sale opening and closing procedures
- Managed inventory control, cash control and store opening and closing procedures
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements
- Reconciled daily sales transactions to balance and log day-to-day revenue
- Rotated merchandise and displays to feature new products and promotions
Education
AED, CPR, and First Aid certified)
San Diego, CA
L1 CrossFit Certification
2011
Santa Monica CollegeSanta Monica, CA
Associate Degree
2002
Skills
- Margin monitoring
- Category growth
- Advertising expertise
- Sales tracking
- Partnership monitoring
- Strategy development
- Brand development
- Staff Management
- Creative Direction
- Media Planning
- Partnership Building
- Time Management
Additional Information
- EXTRACURRICULAR/INTEREST , Professional Equestrian. Experienced in breeding, training and showing horses for sport for over 20 years, winning multiple national titles, as well coaching young equestrians to multiple titles. 2013 CrossFit Games SoCal Regional Athlete
Equestrian
Accomplished competitive Equestrian with 20 years of experience in training and showing in Dressage.
Timeline
Senior Brand Manager
West Coast, ZANEROBE USA
09.2016 - 11.2023
District/Store Manager
Club Monaco
04.2008 - 02.2010
District Manager
Abercrombie & Fitch
12.2000 - 02.2008
AED, CPR, and First Aid certified)
L1 CrossFit Certification
Santa Monica College
Associate Degree