Nick Van Den Haak
Portland,OR
Summary
Dynamic marketing leader, brings in comprehensive knowledge of the digital landscape, marketing strategy and campaign executions. Skilled at coordinating integrated marketing plans with a wide range of cross-functional partners at a global scale in service of brand and consumers.
Overview
8
8
years of professional experience
Work History
Director, CDM Athlete & Catalyst
Nike
04.2022 - Current
- Partner with Catalyst and BDPA teams to define the strategy, offers and scope based on budget to achieve specific brand engagement and business outcomes in service to the athlete*
- Drive overall Athlete & Catalyst CDM strategy and direction for cross-functional partners & GEOs
- Driving integrated marketing plans inclusive of marketing strategy, consumer journeys and execution planning across paid, owned & earned
Director, NBHD & SNKRS
Nike
12.2020 - 04.2022
- Leads planning & prioritization upstream with categories & cross-functional leadership
- Create, Drive and Execute the Global SNKRS Marketing strategy
- Lead strategic planning across CDM for all Catalyst partner projects
- Ideate, Define and Pilot all new SNKRS editorial franchises and live programming
Manager, Digital Brand Global Football
Nike
02.2019 - 11.2020
- Lead key seasonal campaigns from briefing to executional phase, in partnership with Brand, Creative & GEO teams
- Drive executional roll-out across paid, owned & earned channels
- Execute global event strategy & executions in close collaboration with GEO teams to drive consumer programming
Manager, Digital Brand Global Football
Nike
11.2017 - 01.2019
- Lead strategic membership offense
- Execute seasonal digital / membership campaigns
- Drive membership reset through key brand moments
- Drive membership retention program
Specialist, Digital Brand Global Football
Nike
01.2015 - 10.2017
- Execute seasonal campaigns across full digital ecosystem
- Drive seasonal content planning
- Support territory teams on hyperlocal executions
- Support WS.com + CS account teams
Education
Master of Arts - New Media & Digital Culture
Utrecht University
Utrecht08.2011
Bachelor of Arts - Media & Information Management
Amsterdam University of Applied Sciences
Amsterdam08.2008
Bachelor of Arts - Interactive Media
Amsterdam University of Applied Sciences
Amsterdam08.2003
Skills
- Communication
- Creativity
- Brand / Content strategy
- Team leadership
- Project management
- Digital marketing
- Platform strategy
Hobbies
- Football, Running, Kickboxing, Golf, Snowboarding
- Formula 1
- Travel, Hiking
Languages
Dutch
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working
French
Limited Working
German
Limited Working
Timeline
Director, CDM Athlete & Catalyst
Nike
04.2022 - Current
Director, NBHD & SNKRS
Nike
12.2020 - 04.2022
Manager, Digital Brand Global Football
Nike
02.2019 - 11.2020
Manager, Digital Brand Global Football
Nike
11.2017 - 01.2019
Specialist, Digital Brand Global Football
Nike
01.2015 - 10.2017
Master of Arts - New Media & Digital Culture
Utrecht University
Bachelor of Arts - Media & Information Management
Amsterdam University of Applied Sciences
Bachelor of Arts - Interactive Media
Amsterdam University of Applied Sciences
Similar Profiles
MAKAILA HICKSMAKAILA HICKS
Operations Manager at NikeOperations Manager at Nike
Leilani CepedaLeilani Cepeda
Visual Merchandiser & Consumer Experience at NikeVisual Merchandiser & Consumer Experience at Nike
Claudine LeandreClaudine Leandre
Retail Sales Associate at NikeRetail Sales Associate at Nike
Miguel ChavezMiguel Chavez
Nike Athlete at NikeNike Athlete at Nike
Luciana Rose BaksheeffLuciana Rose Baksheeff
Lifeguard at Millbrae Meadows Swim ClubLifeguard at Millbrae Meadows Swim Club