Nicki McTague
Denver,CO
Summary
Knowledgeable business leader with proven track record in developing effective marketing strategies and executing successful campaigns. Successfully managed multiple projects that led to increased brand visibility and client engagement. Demonstrated expertise in market analysis and digital marketing, consistently contributing to team success and achieving business goals.
Overview
22
22
years of professional experience
Work History
MARKETING CONSULTANT
Bigsby's Folly Winery
Denver, CO
06.2023 - Current
- Develop marketing strategies that increased brand visibility and strengthened customer engagement.
- Develop and implemented promotional plans targeting key audiences.
- Manage social media accounts to promote events and foster online interactions.
- Create compelling content for newsletters and promotional materials that attracted and retained customers.
- Design, test, and optimize webpages for improved user experience.
COO
Attimo Wine
Denver, CO
04.2023 - Current
- Collaborate with C-level executives to develop and implement business strategies that aligned with organizational goals.
- Lead operational strategy to enhance efficiency across multiple departments.
- Collaborate with senior leadership to align business goals and initiatives, driving cohesive operational execution.
- Evaluate performance metrics to drive continuous improvement initiatives.
- Build relationships with industry leaders to identify and create new growth opportunities through strategic partnerships.
CEO
The Infinite Monkey Theorem
Denver, CO
06.2019 - 03.2025
- Enhanced company reputation with rebranding resulting in a $5MM increase in sales within the first years of new product launch.
- Managed a $25M portfolio across multiple markets
- Oversaw national chain accounts spanning 26 states
- Led the successful opening of four new locations
- Fostered a culture of innovation, encouraging teams to develop creative solutions for business challenges.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed Covid19 response, achieving profitability over 13-month period.
- Streamlined business processes during and post Covid19, resulting in increased operational efficiency across all departments.
- Oversaw product development on a national scale.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Managed financial, operational and human resources to optimize business performance.
- Maintained P&L while overseeing corporate fiscal responsibility.
- Fostered positive work culture, enhancing employee satisfaction and retention rates.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to promote the industry.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
VICE PRESIDENT
The Infinite Monkey Theorem
Denver, CO
10.2013 - 06.2019
- Grew IMT's annual sales from $750k to over $5 million in 3 years.
- Expanded community presence by opening 3 taproom locations and 1 winery in ATX.
- Led strategic initiatives to enhance operational efficiency and drive organizational growth.
- Developed and implemented policies that improved team performance and productivity across departments.
- Fostered a culture of continuous improvement through mentorship and training programs for leadership staff.
- Analyzed market trends to inform strategic decision-making and align business objectives with industry standards.
SENIOR SALES REPRESENTATIVE
Garagiste Wine
Seattle, WA
10.2004 - 01.2013
- Built a turn-key customer acquisitions and service model that was scaled to meet the needs of a 100% independent, pro-consumer purveyor of esoteric wine and artesian food products; helping to grow Garagiste's annual sales from $1 million annually to well over $15 million in 2014.
- Sourced and cultivated relationships with international and domestic wineries, focusing on limited production and boutique outfits to enhance product offerings.
- Led collaborative ideation for internal customer acquisition and service strategies, ensuring alignment with sales projections.
- Traveled throughout Italy and France to deepen knowledge of wine blends, appellations, and terroir, enhancing product expertise.
Education
Bachelor of Arts - Communication
University of Colorado
Boulder05.2004
Skills
- Client Relationship Building
- Operations Management
- Strategic Planning
- Profit and Loss Management
- Budget Planning
- Operational Efficiency
- Brand development
- Marketing strategy
- Social media management
- Project management
- Brand messaging
- Conversion rate optimization
Timeline
MARKETING CONSULTANT
Bigsby's Folly Winery
06.2023 - Current
COO
Attimo Wine
04.2023 - Current
CEO
The Infinite Monkey Theorem
06.2019 - 03.2025
VICE PRESIDENT
The Infinite Monkey Theorem
10.2013 - 06.2019
SENIOR SALES REPRESENTATIVE
Garagiste Wine
10.2004 - 01.2013
Bachelor of Arts - Communication
University of Colorado
COMMUNITY SERVICE
- Can'd Aid - Treads & Trails Program
- University of Colorado Cancer Center - Dinner in White; Junior Fellowship Program
- IMT & Drink RiNo - Board Member
PRESS AND ACCOMPLISHMENTS
- WineBusiness: 'The Infinite Monkey Theorem promotes Nicki McTague to President and CEO'
- Westword: 'Women Are Leading the Way at the Infinite Monkey Theorem'
- 303 Magazine: 'Infinite Monkey Theorem Is Now a Majority Women-Owned Company and They're Planning a Re-Design'
- The Drinks Business: 'Infinite Monkey Theorem Gets a Female-Focused Rebrand'
- Voyage Denver: 'Meet Trailblazer Nicki McTague'
- 5280: 'Beyond the Wage Gap: 5 Colorado Women on the State of Our Food and Drink Industry'
- ColoradoBiz: 'Meet the Women Changemakers in Wine'
- Westword: 'Meet Six Women Who Are Helping Grow the Colorado Wine Industry'
- The Today Show: 'Why you should shop small and local on Small Business Saturday'