Summary
Overview
Work History
Education
Timeline
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Nicki Robinson

Nicki Robinson

Restaurant Executive
Prosper,TX

Summary

Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.

Overview

30
30
years of professional experience

Work History

Vice President Franchise Operations

Sonic Drive In
12.2022 - Current
  • Leads team of 24 providing operational support for 3200+ restaurants totaling $5B in yearly volume
  • Key executive leader of 7 person brand leadership team consistently batting above title in functional role and projects
  • Consistently delivers expected budget goals for NUG, team G&A, and brand funds even in deficit years
  • Relied upon influencer focusing on shared accountability between franchisee community, the brand, and the parent company
  • Cultivates strong relationships with key stakeholders to promote needs prioritizations in highly matrixed environment

Vice President of Company Operations

Sonic Drive In
12.2020 - 12.2022
  • Ultimate P&L responsibility for all 311 company owned Sonic Drive In restaurants yielding trailing 12 sales of $450M+ across 21 DMA's
  • Leads 7 Directors of Operations and 2 administrative support staff
  • Responsible for all aspects of the business from strategy to execution
  • Essential member of 7 person Executive Franchise Advisory Council providing leadership guidance for all 3500+ Sonic Drive In locations
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.

<p>Senior Director of Operations</p> <p></p>

Sonic Drive In
10.2020 - 12.2020
  • Third level P&L responsibility for 35 company owned restaurants yielding trailing 12 sales of $45M+ , 4 multi-unit direct reports
  • Led daily performance of two Director of Operations that encompass 78 drive-ins in 3 DMA's with 11 direct reports
  • Served as the integration and process change leader for company owned restaurants as the brand is transitioning to a multi-brand platform
  • Ideated with SVP Operations and cross-functional leaders to develop future business plans and processes
  • Built relationships with franchisee leadership to assimilate best practices to ensure excellent operations and sales and profit growth
  • Served as Co-Chair of Business Technology Task Group

<p>Director of Operations</p> <p></p>

Sonic Drive In
07.2014 - 10.2020
  • Third level P&L accountability of 44 company owned restaurants yielding trailing 12 sales of $62M+ , 6 multi-unit direct reports
  • Innovative people leader who drove engagement and retention resulting in a 19% reduction in total turnover in 2019 and a 5% engagement improvement
  • Committed talent developer who produced 9 multi-unit leaders, 2 margin improvement managers, and 2 Director of Operations
  • Created winning team environment by implementing weekly rankings to foster a competitive environment which yielded numerous operator awards including Operator of the Year Finalists 2016, 2018, 2019 and Multi-Unit of Year Winner in 2017 and 2 Finalists in 2019
  • Handpicked by President of Sonic Restaurants, Inc. as representative for numerous cross-functional task forces as we transitioned to a shared services business model
  • Developed management leadership program to address skill gaps for restaurant management; program adopted company wide
  • Partnered cross-functionally to test and prove out redesigned FOH/BOH to improve speed, opened redesigned prototype resulting in 100%+ sales growth initial 45 days
  • Member of elite 28 member Regional Franchise Advisory Council, former member of Great People Franchise Advisory Group, and Sonic Women's Leadership Network
  • Award winning performance yielding Customer Service Improvement Market, 2016; Breakthrough Leadership, 2017, Advanced Leadership Program Participant 2019

<p>Franchise Business Consultant</p> <p></p>

Sonic Drive In
02.2008 - 07.2014
  • Field based consultant responsible for driving process and performance improvement of 225+ restaurants encompassing 26 franchisees with annual revenue exceeding $280M across core and developing markets
  • Drove improvement of under-performing market to exceed brand averages in all KPI metrics by creating a respectful trust culture with key franchise partners
  • Championed corporate vision and purpose by leading collaborative franchisee business reviews that resulted in 6% comp sales growth from 2009-2014
  • Strategically influenced franchisees to invest in unit growth, a major retrofit (2009), and a POS transition with digital ordering components in excess of $100K (2014)

<p>Food Services Director</p> <p></p>

IKEA Houston
11.2006 - 02.2008

Director of Food Services for three food concepts within a retail establishment that generated revenue exceeding $7 million. Responsible for profit and loss performance and talent development. Contributing member of the 7 person IKEA executive leadership team.

District Manager

Sonic Drive In
06.2005 - 11.2006

As a Supervising Partner, and minority owner, I led a team of six company owned restaurants who achieved three years of consecutive comp sales and profits growth. Successfully opened one new restaurant. Led one restaurant to elite competition of top 12 restaurants across the brand.

Asst. Mgr, General Mgr, Certified Training Mgr

Sonic Drive In
04.2002 - 06.2005

In just 3 years I was promoted from Assistant Manager to Certified training Manager. In that time I opened a new restaurant and received numerous awards.

<p>United States Air Force</p>

07.1996 - 04.2002

Education

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Ashford University

Timeline

Vice President Franchise Operations

Sonic Drive In
12.2022 - Current

Vice President of Company Operations

Sonic Drive In
12.2020 - 12.2022

<p>Senior Director of Operations</p> <p></p>

Sonic Drive In
10.2020 - 12.2020

<p>Director of Operations</p> <p></p>

Sonic Drive In
07.2014 - 10.2020

<p>Franchise Business Consultant</p> <p></p>

Sonic Drive In
02.2008 - 07.2014

<p>Food Services Director</p> <p></p>

IKEA Houston
11.2006 - 02.2008

District Manager

Sonic Drive In
06.2005 - 11.2006

Asst. Mgr, General Mgr, Certified Training Mgr

Sonic Drive In
04.2002 - 06.2005

<p>United States Air Force</p>

07.1996 - 04.2002

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Ashford University
Nicki RobinsonRestaurant Executive