Stacy Needham
Powell,OH
Summary
Dynamic Vice President with a proven track record in retail store operations and international franchise management. Expertise in brand strategy, team leadership, and customer engagement drives profitable growth and strong partnerships across diverse markets.
Overview
32
32
years of professional experience
Work History
Vice President, Franchise Operations
Victoria's Secret International
Columbus, OH
04.2024 - Current
- Lead a $1B international business with 9 franchise partners distributed throughout 40 countries, with 400 stores.
- Recruit, hire, develop, and retain a team of 10, based in 4 countries.
- Achieve consistent, profitable growth, and positive comp store results by executing an elevated and localized brand strategy.
- Inspire franchise partner leadership to invest in Victoria's Secret development by proving sustained, profitable growth and robust partnerships.
- Initiated brand health tracking work with a third party to better understand brand awareness and customer perception in key markets.
Associate Vice President, Head of Region
Victoria's Secret International
04.2017 - 03.2024
- Managed franchise partner business across several regions, increasing the scope from one to three partners, with sales of up to $400 million, and consistent year-over-year growth.
- Successfully led a cross-functional regional team and onboarded new franchise partners to consistently deliver a best-in-class customer experience.
- Developed processes and programs to scale the business, and maintain brand consistency.
Associate Vice President, Store Operations
Victoria's Secret
11.2007 - 04.2017
- Advanced from Manager to Director to Associate Vice President, holding multiple leadership roles centered on store operations, talent development, culture enhancement, and customer engagement.
- Created a higher-performing selling culture across the chain through talent and operational initiatives, 2014–2016.
- Learned and applied Design Thinking through a corporate partnership program with Stanford University, 2013–2014.
- Built a new Service and Selling Model for a 1,000+ store chain, 2011.
- Developed a 'Customer-Centric Culture,' including a new store leadership structure, 2007-2009.
Director
Macy's
Columbus, OH
06.1994 - 10.2007
- Earned role rotations and promotions every two years, learning various aspects of the department store retail model, both in the field and the home office.
- Led category departments, operations, human resources, and bridal registry for individual and multi-store businesses.
Education
Bachelor of Science - Fashion Merchandising
Kent State University
Kent, Ohio, OH06-1994
Skills
- International franchise management
- Brand strategy
- Team leadership
- Customer engagement
- Performance analysis
- Cross-functional collaboration
- Relationship building
- Innovation management
Affiliations
President - Cheer boosters, Olentangy Liberty High School (2025 - current)
Timeline
Vice President, Franchise Operations
Victoria's Secret International
04.2024 - Current
Associate Vice President, Head of Region
Victoria's Secret International
04.2017 - 03.2024
Associate Vice President, Store Operations
Victoria's Secret
11.2007 - 04.2017
Director
Macy's
06.1994 - 10.2007
Bachelor of Science - Fashion Merchandising
Kent State University