Nico Araneta
Sanford
Summary
Results driven Property Manager with nearly 3 years of experience specializing in lease-up multifamily and BTR properties. Proven track record in leasing, tenant relations, maintenance and leasing coordination, and financial performance optimization. Skilled in maximizing occupancy, reducing turnover, and ensuring compliance while maintaining high property standards and resident experience. Adept at budgeting, vendor negotiations, and property management software. Strong communicator with a resident-first approach, fostering positive resident experiences and long-term retention. Committed to enhancing operational efficiency and increasing asset value for property owners.
Overview
7
7
years of professional experience
Work History
Lease Up Property Manager
RKW Residential
11.2024 - Current
- Marketing & Leasing: Drove 85%+ occupancy through innovative digital marketing campaigns, targeted social media outreach, and dynamic pricing strategies—consistently outperforming market averages.
- Team Leadership: Managed and mentored a high-performing on-site team, resulting in average 4-month closing ratio of over 40%, while maintaining all-time-high resident satisfaction scores and reviews through training and accountability systems.
- Financial Stewardship: Increased NOI by 8% via strategic vendor audits, expense reduction, and detailed budget forecasting—delivering clear, data-driven reports to ownership.
- Creative Problem-Solving: Revamped the resident renewal process, reducing turnover by 14% through personalized incentives and programs, driving renewal rates over 60% through the past 90 days.
Lease Up Assistant Property Manager
RKW Residential
11.2023 - 11.2024
- Interim Property Manager Leadership: Successfully stepped into Property Manager responsibilities for 2 months during transition period—maintaining operational excellence, overseeing leasing, and ensuring seamless daily operations without disruption.
- Delinquency Control: Sustained industry-leading
- Marketing & Leasing Growth: Drove occupancy by executing targeted digital campaigns, local partnerships, and community outreach.
- Resident Engagement: Elevated satisfaction scores to best-in-class through curated events, surprise amenities, and a responsive feedback system—fostering long-term retention.
- Operational & Financial Support: Assisted in budgeting, vendor management, and reporting while ensuring 100% lease compliance and timely maintenance resolution.
Marketing Director
The Slocum Firm
08.2018 - 01.2025
- Scaled firm revenue 5x (from 4 to 20+ team members) by architecting data-driven marketing campaigns that increased high-value client acquisitions by ~65% year-over-year.
- Built firm’s first growth engine, developing and executing measurable strategies (PPC, SEO, creative leadership) that elevated website traffic from 200 to 8,000 monthly visitors and converted leads at a 7% rate.
- Redesigned brand identity and digital presence (website, online reputation, social media), increasing engagement by 700% and establishing the firm as a top Personal Injury firm in Lackawanna County.
- Hired and managed a cross-functional team (designers, copywriters, digital strategists), streamlining workflows, and reducing campaign turnaround.
Leasing Consultant
Vest Residential
12.2022 - 11.2023
- Leasing & Sales Performance: Consistently exceeded monthly leasing goals by quickly becoming the team's #1 leaser, leveraging strong product knowledge and consultative sales techniques to convert leads into leases.
- Customer Experience Pioneer: Elevated community reputation by delivering exceptional prospect tours, earning over 100 reviews that boosted property visibility.
- Marketing & Outreach: Spearheaded creative social media campaigns and local partnerships that directly increased social platform traffic by nearly double.
- Lease Administration: Maintained 100% accuracy in lease paperwork and compliance through annual audit while facilitating transition from paper to digital files.
- Resident Retention: Built lasting relationships that contributed to 70% renewal rate through personalized check-ins and proactive issue resolution.
Education
Bachelor of Arts - Computer Science
Misericordia University
Dallas05-2021
Skills
- PMS (Yardi, OneSite)
- Creative Problem-Solving
- Omnichannel Marketing
- Client Relationship Management
- Resident Experience and Engagement
- Financial Reporting and Budgeting
- Leadership & Team Collaboration
- Relationship Building
Timeline
Lease Up Property Manager
RKW Residential
11.2024 - Current
Lease Up Assistant Property Manager
RKW Residential
11.2023 - 11.2024
Leasing Consultant
Vest Residential
12.2022 - 11.2023
Marketing Director
The Slocum Firm
08.2018 - 01.2025
Bachelor of Arts - Computer Science
Misericordia University
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