NICO RODRIGUEZ
Brooklyn,New York
Summary
Talent Partnerships Executive Experienced professional with a background in creative agency management, talent development, booking, and partnership building within the music and fashion industries. Skilled in strategic sales, client development, and team leadership. Proven track record of successful negotiation and brand alignment. Seeking opportunities to leverage expertise in driving business growth and innovation.
Overview
8
8
years of professional experience
Work History
Founder and Consultant
LEAGUE
Brooklyn, NY
04.2018 - Current
- Creative agency specializing in casting, brand partnerships, and talent management
Director of Talent Booking and Partnerships
New York Model Management
New York
03.2023 - 08.2024
- Spearheaded the creation of a new talent division, successfully integrating music artists, fashion models, and influencers, resulting in a diverse portfolio that drove a $2M revenue stream within the first year
- Developed personalized marketing strategies for individual talents
- Conducted in-depth market research to identify emerging trends and consumer preferences in the fashion industry, informing talent acquisition strategies and campaign development
- Managed talent booking for brand advertisements and social content, consistently achieving monthly revenue targets through strategic placements and optimized performance.
Director of Partnerships
Disrpt PR Agency
New York
01.2021 - 10.2022
- Managed all creative partnerships across 6 accounts
- Developed partnership strategies and accompanying presentations that demonstrated strong brand fit and value alignment
- Managed and fostered successful relationships with well-known brands including KITH, NIKE, BLOOMINGDALES, and RED BULL RECORDS
- Evaluated advertising and promotion programs for compatibility with public relations efforts
- Identified main client groups and audiences to develop and implement culturally relevant partnership planning
- Established new operational processes to maximize team efficiency.
Manager VIP and Influencer
Disrpt PR Agency
New York
01.2021 - 10.2022
- In charge of outreach to secure VIP and Influencer placements
- Lead influencer seeding efforts and manage team target lists
- Oversee the creation and completion of client reports, agendas, recaps, etc
- Day-to-day lead on communication with clients, building rapport and credibility with the client, based on trust and expert counsel
- Managed, coached, and motivated a team of 4 to ensure day-to-day operations run smoothly and results are delivered; while supporting them in their growth path.
Senior Manager
Wilhelmina models
New York
09.2019 - 01.2021
- Responsible for all talent bookings and contract negotiations spanning PR and advertising terms
- Responsible for outreach, cultivation, and relationship management directly with brands, producers, and casting directors
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
Assistant/Jr Agent
One management
New York
01.2017 - 08.2019
- Co-developed ONE.1 CURVE division through scouting efforts via social platforms and industry relationships.
- Collaborated with celebrity talent such as Kehlani and Cardi B for cross-promotion.
- Expanded agency's client base by introducing new clients through targeted outreach initiatives.
- Took charge of social media responsibilities within the division, curating compelling content and crafting attention-grabbing copy for Instagram.
- Scheduled promotional and performance engagements for clients.
Education
Business Law
Pace University
New York, NY09-2009
High School Diploma -
Arlington High School
Lagrangeville, NY06-2007
Skills
- Brand Partnerships & Negotiations
- Creative Marketing Strategy
- Campaign Development & Execution
- Artist Management & Collaboration
- Cross-Functional Team Leadership
- Sponsorships
- Data-Driven Marketing
- Contract Negotiation & Legal Coordination
- Relationship Management & Networking
Timeline
Director of Talent Booking and Partnerships
New York Model Management
03.2023 - 08.2024
Director of Partnerships
Disrpt PR Agency
01.2021 - 10.2022
Manager VIP and Influencer
Disrpt PR Agency
01.2021 - 10.2022
Senior Manager
Wilhelmina models
09.2019 - 01.2021
Founder and Consultant
LEAGUE
04.2018 - Current
Assistant/Jr Agent
One management
01.2017 - 08.2019
Business Law
Pace University
High School Diploma -
Arlington High School
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