Nicolas Velez
Denver,CO
Overview
10
10
years of professional experience
Work History
Global Business Director
Knowde
03.2025 - Current
- Collaborate closely with the commercial team in executing targeted prospecting efforts, developing executive relationships, and positioning Knowde's solutions as answers to critical digital, commercial, and operating challenges.
- Deliver boardroom-grade business cases to C-level executives, drive product strategy with industry insights, and contribute towards enterprise sales playbooks that scale.
Senior Manager, Business Development - NAMX - Consumer & Packaging
Henkel Corporation
09.2024 - 03.2025
- Led business development across pressure-sensitive markets-including label, graphic, and medical segments-driving growth in acrylic and rubber-based adhesive technologies.
- Guided market research, customer segmentation, and go-to market strategies, with stress on sustainability as the ultimate competitive advantage and innovation catalyst.
- Visited industry trade associations and overseas events in representation of Henkel, establishing market presence and promoting product profile in front of key stakeholders.
Business Development Manager - NAMX - Consumer & Packaging
Henkel Corporation
01.2020 - 09.2024
- Oversaw business development activities in the OEM, pressure-sensitive, UV technology, and graphics market areas, establishing grounds for growth in the North America region.
- Led go-to-market strategy for Henkel's UV acrylic hot melt program, employing new manufacturing capacity to expand market reach and commercial scale.
- Pioneered innovation and market positioning strategies in leading the graphics industry as a segment leader, where value-creating collaborations and sustainability were key emphases.
Business Development & Sales Account Engineer (NA/LATAM)- Pressure Sensitive Adhesive Technologies
Henkel Corporation
12.2017 - 01.2020
- Managed regional and global key accounts in North and South America for hot-melt and UV acrylic PSA technologies, driving label and tape market expansion and expanding strategic relationships.
- Developed and executed price strategies, cost-saving projects, and technical market analyses in support of commercial and operating objectives.
- Oversaw cross-functional quality improvement projects as Quality Coordinator for NA and LATAM, aligning processes and reducing frequency of issues in pressure-sensitive adhesive operations.
Applications Engineer - (Regional/Global Key Accounts) - Pressure Sensitive Adhesive Technologies
Henkel Corporation
06.2015 - 12.2017
- Lead technical key accounts in North America and had global technical lead for tape, label, medical, and graphics strategic accounts with ultimate responsibility for quality, supply, and product launch projects.
- Responsible for guiding cross functional teams in achieving profitability in low-margin adhesive technologies through cost optimization, technical market analyses, and price strategy.
Education
Master's - Management
HARVARD UNIVERSITY
05.2018
HBX CORe - Managing your Career, Leading with Finance
HARVARD BUSINESS SCHOOL
01.2017
Certificate - Business Strategy
CORNELL UNIVERSITY
09.2020
Bachelor of Science - Chemical Engineering, Biological and Agricultural Engineering, Environmental Engineering
THE PENNSYLVANIA STATE UNIVERSITY
05.2015
Websites
Timeline
Global Business Director
Knowde
03.2025 - Current
Senior Manager, Business Development - NAMX - Consumer & Packaging
Henkel Corporation
09.2024 - 03.2025
Business Development Manager - NAMX - Consumer & Packaging
Henkel Corporation
01.2020 - 09.2024
Business Development & Sales Account Engineer (NA/LATAM)- Pressure Sensitive Adhesive Technologies
Henkel Corporation
12.2017 - 01.2020
Applications Engineer - (Regional/Global Key Accounts) - Pressure Sensitive Adhesive Technologies
Henkel Corporation
06.2015 - 12.2017
Master's - Management
HARVARD UNIVERSITY
HBX CORe - Managing your Career, Leading with Finance
HARVARD BUSINESS SCHOOL
Certificate - Business Strategy
CORNELL UNIVERSITY
Bachelor of Science - Chemical Engineering, Biological and Agricultural Engineering, Environmental Engineering
THE PENNSYLVANIA STATE UNIVERSITY
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