Nicole Anderson
Okatie,SC
Summary
Results-driven Sales and Marketing Professional with a strong background in revenue growth and organizational success. Skilled in implementing targeted marketing strategies and sales techniques in competitive landscapes. Experienced in selling intangible products and building community relations to enhance brand visibility. Proven ability to mentor teams and lead community engagement initiatives that drive sales performance.
Overview
20
20
years of professional experience
Work History
Community Relations Manager
Pruitt Health
Bluffton, South Carolina
05.2025 - Current
- Secure home health referrals from healthcare professionals to increase territory market share.
- Implement outreach programs engaging local communities for enhanced visibility.
- Maintain an accurate database of contacts while tracking interactions with key professionals.
- Inform partners about benefits of choosing company services over competitors.
- Strengthen inter-office relations between managers and employees to foster collaboration.
- Craft effective sales strategies that drove client engagement and revenue growth.
Director of Community Relations
BrightStar Care
Bluffton, US
09.2023 - 04.2025
- Built and maintained relationships with customers and health providers, enhancing awareness of services offered.
- Met with families to outline services and fees, facilitating informed decisions during the sales process.
- Participated in community events to educate attendees and generate referrals.
Performance Success Coach
Caring.com
Charlotte, US
07.2019 - 08.2023
- Oversaw team performance, coaching members to refine sales techniques and achieve targets.
- Trained and mentored Family Advisors to enhance their sales capabilities.
- Conducted training sessions for new staff on sales processes and customer service standards.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Managed daily operations of sales department, supervising staff to ensure alignment with sales objectives.
- Collaborated with marketing to align campaigns with sales objectives and target audiences.
- Analyzed market trends to identify new business opportunities and competitive advantages.
Onboarding Manager
A Place For Mom
Monroe, US
02.2013 - 06.2019
- Facilitated employee onboarding sessions to enhance new hire experiences.
- Developed training materials and resources for effective knowledge transfer.
- Coordinated orientation schedules and activities for incoming employees.
- Managed communication between departments to ensure smooth transitions for new hires.
- Provided ongoing support to new employees during their initial integration period.
Director of Community Relations
Sunrise Senior Living
New City, US
11.2005 - 10.2012
- Executed promotional, public relations, and business development initiatives to enhance visibility and engagement for this 76-unit senior living facility.
- Primary focus of position is sales - maximizing the occupancy of the business by coaching team members through the sales and marketing process.
- Managed all strategic and operational aspects of the process, including advertising/marketing, lead generation, cultivation of outside referral network, conducting facility tours, closing sales, and coordinating resident admissions.
- Maintained high occupancy levels in a challenging market by generating leads and obtaining referrals.
- Oversaw department budget, marketing and media plans, and conducted competitive analysis to inform strategic decisions reflected in P&L reports.
- Cultivated Sunrise's positive reputation in professional circles by effectively marketing unique offerings to social workers, case managers, and visiting nurse associations.
- Plan and organize many in-house events; initiated company-wide events such as 'Be Our Guest Day,' 'Professional's Night Out,' and Dine and Dash.
- Featured speaker at numerous events with organizations such as: Department of Aging, Alzheimer's Association, Rotary Club, Mid-Hudson Women's Network, local Rehab Centers and Hospitals.
- Completed various sales trainings and utilize this consultative, client-oriented approach to major sales.
Education
BS - Social Sciences
St. Thomas Aquinas College
Sparkill, NYCertified Paralegal -
Rockland Community College
Skills
- Customer relationship management
- Business development
- Market research
- Sales management
- Prospecting and lead generation
- Inside and outside sales
- Salesforce proficiency
- Territory management
- Contract negotiation
- Marketing strategies
- Post-acute care experience
- Project management
- Management experience
- Senior leadership
- Supervisory experience
- Mentoring
- Organizational skills
- Time management
- Communication skills
- Customer service
- Relationship management
- Microsoft Office applications
Timeline
Community Relations Manager
Pruitt Health
05.2025 - Current
Director of Community Relations
BrightStar Care
09.2023 - 04.2025
Performance Success Coach
Caring.com
07.2019 - 08.2023
Onboarding Manager
A Place For Mom
02.2013 - 06.2019
Director of Community Relations
Sunrise Senior Living
11.2005 - 10.2012
BS - Social Sciences
St. Thomas Aquinas College
Certified Paralegal -
Rockland Community College