Nicole Canales
Persistent and accomplished leader with a demonstrated track record of building relationships, developing new business, gaining customer loyalty, managing accounts, and delivering top results. Strives for excellence each and every day.
DFW Area,TX
Summary
Relationship-driven territory and marketing professional with a background in medical sales, referral growth, and account planning. Known for building trust with physicians, practice staff, and referral partners, supporting customer needs across assigned markets, and delivering consistent growth through organized follow-up and clear communication.
Overview
1
1
Certification
21
21
years of professional experience
Work History
Territory Manager
Medical Specialty Network
Dallas, Texas
04.2026 - Current
- Developed account plans for referral growth across assigned regional markets.
- Managed medical territory relationships with specialty clinics and provider offices.
- Presented medical products and services to physicians and practice staff.
- Coordinated customer support with internal teams and distributor partners.
Senior Marketing Business Manager
US Oral Surgery Management
07.2024 - 04.2026
- Managed marketing efforts and budget for acquisition practice and de novo location, aligning strategy with business goals.
- Engaged and grew referrals in large territory, achieving a 10-20% increase year over year.
- Developed and delivered marketing plans and objectives that increased referral engagement month over month.
- Manage a team of 3 marketing associates while launching new programs and lead generation strategies.
- Created engaging social media content for brand promotion.
Associate Sales Representative
Vivex Biologics – ViaDisc NP
DFW
10.2022 - 07.2024
- Successfully managed and expanded client network to increase customer base and sales.
- Managed outreach efforts across East Texas and Central Region to expand client network and increase market presence.
- Trained and educated physicians and staff while providing case coverage in assigned territory to enhance product understanding.
- Assist physicians in identifying potential patients and advising on product integration within diagnostic algorithms to improve patient outcomes.
- Provide clinical support perioperatively to the patients to answer any questions/concerns about the product and procedure.
- Coordinate and lead lunch-and-learns for physicians, practitioners, and clinical staff.
- Attended product fairs, trade shows, and industry conferences to educate attendees.
Regional Marketing Manager
US Oral Surgery Management
DFW and Central Region, TX
02.2020 - 10.2022
- Designed, oversaw, and executed marketing plans ranging from 90 days to 12 months to drive strategic initiatives.
- Managed marketing budget for multi-practice oral surgery groups across DFW and central region to optimize resource allocation.
- Cultivated and maintained relationships with 500+ referral partner practices to enhance referral network.
- Identified and implemented comprehensive and effective referral strategies while providing monthly, quarterly, and annual reports to Administration and Physicians.
- Collaborated with Regional Director of Operations to define & optimize growth strategies.
- Provided support, resources, and value to referring partners with sense of urgency and priority.
- Executed patient and referral surveys to gather feedback.
- Worked with vendors to manage digital campaigns and reputation management.
Marketing Consultant
Medical Specialty Network
DFW Area
10.2017 - 01.2020
- Assessed client needs, goals, and strategies to develop effective business and marketing plans.
- Marketed clients to referral sources in the area while developing and building relationships with physicians, nurses, gatekeepers, and ancillary staff in multiple practices in Dallas – Ft. Worth Metroplex.
- Sought out and identified promotional activities to generate referrals and promote practice visibility.
- Educated referral providers on materials that enhanced patient care plans.
- Collaborated with vendors and representatives to support engagements and events through sponsorships.
- Regularly met with clients to review success metrics, ROI, and improvement opportunities.
Health & Benefits Sales Representative
Paychex Insurance Agency INC.
Irving, TX
05.2013 - 01.2017
- Worked within assigned territory to exceed corporate quota, goals, and objectives by selling group insurance plans, Health, Dental, Vision and Life, through national and local carriers.
- Educated clients on Health Care Reform updates while assessing their Health & Benefits needs to tailor solutions effectively.
- Secured deals with prospects and current clients through effective negotiation, contributing to overall sales growth.
- Pursued leads and extracted referrals from prospects, clients, and CPAs to generate new clients to expand the Dallas market penetration.
- Built relationships with carriers in assigned area, to enhance sales, increase services and execute sales contracts in accordance with company guidelines.
- Presented weekly projection pipeline forecasts to Sales Manager, enhancing sales strategy and forecasting accuracy.
- Participated in ongoing training on technical, competitive, and sales skills knowledge.
Texas Health Resources
Plano, TX
05.2005 - 01.2013
- Positions include OR Tech in Labor & Delivery and the Main OR, Donor Relations Coordinator, Internal Medicine Residency Coordinator.
Education
Master Certificate - Women in Leadership: Influence and Impact
Southern Methodist University
Dallas, TX01-2025
Bachelor of Arts - Psychology
University of North Texas
Denton, TX01-2007
Skills
- Territory management
- Account planning
- Referral growth
- Market strategy
- CRM reporting
- Product presentation
- Sales and marketing background
- Relationship management
- Exceptional interpersonal skills
- Relationship building skills
- Customer service excellence
- High urgency awareness
- Exceptionally Organized
- Self-starter
ABOUT ME
- Leukemia & Lymphoma Society, Volunteer
- DFW Sheltie Rescue, Volunteer
- Impact Now MS, Volunteer
Certification
- Hospital Credentialing - Green Security, symplr, IntelliCentrics
Timeline
Territory Manager
Medical Specialty Network
04.2026 - Current
Senior Marketing Business Manager
US Oral Surgery Management
07.2024 - 04.2026
Associate Sales Representative
Vivex Biologics – ViaDisc NP
10.2022 - 07.2024
Regional Marketing Manager
US Oral Surgery Management
02.2020 - 10.2022
Marketing Consultant
Medical Specialty Network
10.2017 - 01.2020
Health & Benefits Sales Representative
Paychex Insurance Agency INC.
05.2013 - 01.2017
Texas Health Resources
05.2005 - 01.2013
Master Certificate - Women in Leadership: Influence and Impact
Southern Methodist University
Bachelor of Arts - Psychology
University of North Texas