Nicole Cervino
People Inc.
Wayne,NJ
6
years of professional experience
Senior healthcare digital media leader with 17+ years of experience spanning ad operations, client success, digital strategy, and commercial growth. Led a team responsible for the planning, execution, and performance reporting of an $85M+ healthcare portfolio, delivering 30% year-over-year growth across leading pharmaceutical clients including Merck, Eli Lilly, Boehringer Ingelheim, Teva, and many others. Known for combining deep digital media expertise and operational rigor with a client-first approach to drive revenue, performance, and long-term partnerships.
Work History
Director, Account Strategy
4 Years 4 Months- Lead a team responsible for $55M+ healthcare business growing 30% year over year, partnering with senior leadership and Sales to identify opportunities, strengthen client relationships, and develop strategies that accelerate revenue and long-term growth.
- Lead end-to-end account strategy across campaign planning, digital activation, optimization, performance reporting, pricing, rate card strategy, and revenue forecasting, ensuring solutions align with both client objectives and commercial goals.
- Served as a strategic partner to leading pharmaceutical advertisers such as Merck, Eli Lilly, Boehringer Ingelheim, Teva, Novartis & more translating client business objectives into integrated digital media strategies, campaign plans, measurement frameworks, and actionable recommendations.
- Partner cross-functionally with Sales, Ad Operations, Data & Analytics, Product, Editorial, and other internal teams to develop scalable solutions, resolve complex business challenges, and improve the client experience and operational efficiency.
- Lead and develop a high-performing team through coaching, mentorship, clear accountability, and process improvement, building scalable tools, workflows, and best practices that enable consistent execution across a complex healthcare portfolio.
Manager, Account Strategy
9 Months- Facilitated collaboration among diverse teams to improve operational processes and meet project milestones.
- Developed and implemented training programs to improve staff performance and service delivery.
- Streamlined workflow processes resulting in reduced turnaround times for client services.
- Analyzed performance metrics to identify areas for improvement and drive strategic initiatives.
Senior Account Strategist
1 Year 1 MonthEducation
Bachelor of Arts - Communication, Media Studies - Cum Laude
Skills
Digital Media & Ad Operations: Digital Media Strategy • Media Planning & Execution • Ad Operations Pricing & Rate Card Management • Performance Reporting & Optimization • GAM • CM360 • Crossix • IQVIA
Client & Commercial Leadership: Client Success • Strategic Account Management • Revenue Growth • RFPs & New Business • Forecasting & Revenue Management
Leadership & Operations: Team Leadership • Cross-Functional Collaboration • Process Optimization • Performance Management • Operational Strategy • Healthcare & Pharmaceutical Marketing
Timeline
Director, Account Strategy
People Inc.
04.2022 - CurrentRead More
Manager, Account Strategy
People Inc.
07.2021 - 04.2022Read More
Senior Account Strategist
People Inc.
06.2020 - 07.2021Read More
Ramapo College of New Jersey
Bachelor of Arts from Communication, Media Studies - Cum Laude
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