Nicole Ellis
Grand Ledge,MI
Summary
Detailed Sales Consultant well-known for providing interesting product demonstrations and convincing leads to make purchases. Reliable, quick-paced and team-oriented. Eager to participate in group-focused efforts to expand revenue and grow relationships.
Overview
21
21
years of professional experience
Work History
Pulmonary/Oncology Dianostic Sales Consultant
Biodesix-Michigan and Indiana
02.2023 - Current
- Responsible for driving adoption of Biodesix core products
- Target accounts primarily include Pulmonologists, Oncologists and Thoracic Surgeons
- Customer interaction includes the presentation, closing and on-boarding of new accounts
- Attend biopsy cases including Robotic bronchoscopy, rigid bronchoscopy and EBUS in the bronchoscopy suite and OR
- Quarterly clinical reviews with customers are held with ordering providers to identify additional patients and review those who have been tested at the Biodesix lab
- Responsible for forecasting and tracking daily customer interaction in SalesForce and Map My Customer
- Identifies and develops KOL’s then prepares the KOL’s to be speakers for Biodesix
- On a quarterly basis 2 speaker dinners are held where KOL’s will explain how Biodesix testing has enriched their practice
- Met and exceeded quota on a monthly basis
- Broke the record for the most orders in the territory after 2 months in the field.
Strategic Account Manager
ResMed-Michigan and Indiana
06.2018 - 02.2023
- Manage ResMed’s broad portfolio of Sleep and Ventilation products (Medical Devices, Patient Interfaces, Ventilators, etc.) as well as ResMed SAAS solutions (i.e. AirView, myAir, ResMed resupply, etc.)
- Call points include IDN’s, HME/DME’s, Physician Groups, Sleep Labs, Hospital Respiratory Departments and Hospital Case Managers
- Customer interaction includes price negotiations, rebate structuring, implementing resupply programs, conducting quarterly business reviews, training clinical staff at IDN’s, HME’s, Sleep labs and Provider’s offices
- Identifies key opportunities to drive ResMed solutions leading to branding scripts
- Responsible for collaborating with support teams through sales process and long-term implementation of solution(s) using Customer Relationship Managements (CRM) system
- Plan and execute sales strategies with specialists to grow revenue and solutions adoption.
Regional Sales Support Specialist-National Accounts
ResMed-Michigan and Indiana
01.2017 - 06.2018
- Responsible for the selling of ResMed products, included -but not limited to- respiratory devices to treat sleep disordered breathing (i.e
- CPAP machines and masks), Non Invasive Ventilation Life Support device, Portable Oxygen Concentrators as well as items not reimbursable by insurance including a travel CPAP device and accessories
- Primary role is to maintain, develop and grow market share at National DME accounts by delivering exceptional service through team driven directives and assist with product training needs within the region (which includes the state of Michigan and part of Indiana)
- Ranked #1 Regional Sales Support Specialist for the selling of Non Invasive Ventilators and exceeded monthly quota set forth by the Corporate Account Manager
- Responsible for calling on sleep physicians and staff to drive the scripting of ResMed products to increase industry market share
- Develop and enhance these
- Relationships through routine customer visits, product demonstrations, educational programs, product in-services, and problem resolution
- Work closely with the Sales Management team in evaluating business conditions and sales trends
- Develop and implement a proactive plan to achieve professional developmental goals set forth by myself and discussed with my direct manager.
Regional Account Manager
PrimeSource Healthcare, Inc-Michigan and Illinois
02.2014 - 01.2017
- Responsible for prospecting, selling and maintaining accounts throughout the state of Michigan
- Surpassed expected quota of 2 contracts per month by 200%
- Responsible for signing 150 new Long Term Care contracts to exclusively utilize PrimeSource’s services
- 1 ranked Regional Account Manager out of 9
- Main focus was on four core geriatric services: Audiology, Dentistry, Optometry, and Podiatry
- Responsible for selling to facility Administrators, Directors of Nursing, Social Services Directors and corporate decision makers
- Held in-services for existing homes to maximize utilization of PrimeSource’s services as well as identify and correct any issues that may result in cancellations.
Sales and Marketing Representative/Manager
Sleep Diagnostics of Michigan-Michigan
02.2003 - 02.2014
- Lead a sales team of successful representatives throughout the state of Michigan while maintaining my own territory which consistently ranked #1 in revenue 9 years in a row
- Responsible for $1,432,000 in revenue during 2012 which made up for 41% of total revenue earned out of 7 centers
- Responsible for an increase of business by 262%
- Identified and developed sales opportunity pipelines; 700 New Accounts opened
- Held In Services with Physicians, Physician Assistants and Nurse Practitioners to sell the features and benefits of Sleep Diagnostics services and facilities
- Researched peer reviewed journals to find appropriate articles which fit the needs of my customer base to draw awareness for Sleep Disorders and other co morbid conditions
- Developed efficient territory route systems to optimize time spent and minimized travel time
- Sought out and targets, new customers and new sales opportunities, initiated action plan to approach and secure new business for the Company
- Responsible for the development of the Strategic Marketing Plan which was used to earn accreditation for Sleep Diagnostics of Michigan.
Education
Bachelor of Science-Business Administration -
The College of Saint Mary
The University of Memphis
Skills
- Pricing
- Rebate Structuring
- Territory management
- Hospital Sales
- Decision making
- Self Starter
- Challenger certified
- SPIN certified
- New product launches
- Quarterly Business Reviews
- Forecasting
- Market development
- Exceeding quota
- Hunter mentality
- Road warrior
- Highly Competitive
Accomplishments
- President’s Club FY19
- Circle of Excellence Award FY19
- Quota Buster Award FY19-FY22 (FY19 108.10%, FY20 119.24%, FY21 117.85%, FY22 108.76%)
- Promoted to Strategic Account Manager 2022
- Promoted to Key Account Manager 2018
Athletics
The University of Memphis, Awarded a full ride scholarship for Division I Volleyball
Timeline
Pulmonary/Oncology Dianostic Sales Consultant
Biodesix-Michigan and Indiana
02.2023 - Current
Strategic Account Manager
ResMed-Michigan and Indiana
06.2018 - 02.2023
Regional Sales Support Specialist-National Accounts
ResMed-Michigan and Indiana
01.2017 - 06.2018
Regional Account Manager
PrimeSource Healthcare, Inc-Michigan and Illinois
02.2014 - 01.2017
Sales and Marketing Representative/Manager
Sleep Diagnostics of Michigan-Michigan
02.2003 - 02.2014
Bachelor of Science-Business Administration -
The College of Saint Mary
The University of Memphis
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