NICOLE FRANK YBARRA

Oversaw daily operations for a 190K sq. ft. high-volume retail store, leading a team of 8 managers, 17 department leads, and 212 associates while consistently exceeding performance targets.
Developed strategies and systems that are scalable across multiple locations—positioning me to transition seamlessly into a district-level leadership role.

• Drove business performance by managing all aspects of store operations, from staffing and visual merchandising to loss prevention, customer experience, and compliance.
• Led inventory control and shrink initiatives, executed cycle counts, analyzed results, and adjusted action plans to protect profitability.
• Ensured premium in-store presentation by aligning product displays and signage with seasonal promotions and brand standards—key to delivering the elevated, on-brand experience expected at Vans.
• Recruited, trained, and developed a pipeline of future leaders. Created performance-driven teams through coaching, regular feedback, and accountability.
• Handled scheduling, performance appraisals, and employee relations while maintaining full compliance with HR policies and labor laws.
• Delivered consistent, elevated customer service by fostering a culture of ownership and responsiveness throughout the team.
• Managed full P&L responsibilities and drove sales growth through local marketing efforts, conversion strategies, and upsell opportunities.
• Conducted in-depth sales analysis and implemented tailored action plans to drive store performance and team results.
• Maintained 100% compliance with federal ATF/DOJ firearm regulations, showcasing strength in regulatory operations and audit readiness.
• Partnered cross-functionally with corporate teams to align inventory levels and product assortment to customer demand.
• Monitored financial reporting, payroll, and expenses to maintain operational efficiency and improve profitability.
• Elevated brand experience and customer engagement through hands-on leadership, floor presence, and constant coaching on selling behaviors.
• Created collaborative and inclusive environments that encouraged innovation, accountability, and high morale—values deeply aligned with the Vans culture.

• Oversaw management of key outdoor departments, achieving high sales volume and effective inventory control.
• Coached department leads and sales associates to enhance daily sales performance and operational efficiency.
• Supported cross-functional leadership initiatives, contributing to team preparedness for AGM promotion.