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Nicole McCollum
Northport
Summary
Results-driven sales leader, relationship builder, and growth strategist with more than a decade of success in the sporting goods industry, including over three years in the golf industry. Proven track record of expanding key retail partnerships, driving revenue growth, increasing profitability, and strengthening premium brand positioning in highly competitive markets.
Experienced in developing and executing strategic sales and full-funnel marketing initiatives that enhance customer engagement, accelerate business growth, and deliver measurable results. Recognized for building trusted relationships, identifying new business opportunities, and leading cross-functional initiatives that create long-term value for customers, retail partners, and organizations alike.
Overview
18
18
years of professional experience
Work History
NA Sales & Customer Support – Golf Apparel (Remote AL)
Galvin Green
North America
12.2022 - 07.2026
- Increased golf apparel revenue in universities and green grass by thirty percent year over year.
- Improved revenue and operational processes for golf specialty business, enhancing support for independent sales representatives.
- Created micro-sites for tournaments, including Monroe Golf Invitational, generating additional $30k in revenue.
- Oversaw Canada and US customization processes, ensuring timely execution and maintaining quality standards.
- Executed assortment planning using Rep Spark application to enhance product organization.
- Coordinated logistics for yearly sales meetings and PGA shows, securing venues and managing travel arrangements.
- Collaborated with 2Hemispheres on design and layout of PGA show booth, enhancing visibility.
Account Executive Sales – Women’s and Kid’s Footwear/ Apparel (NY)
Nike, Inc.
New York
07.2011 - 01.2021
- Promoted to strategic account position, generating $56 million in annual revenue across athletics footwear and apparel.
- Grew Nike footwear sales in kids' and women's categories by 30%, expanding distribution from 150 to all doors, enhancing market reach.
- Managed three retail channels under Foot Inc., overseeing approximately 1,000 doors including Lady Foot Locker, Six:02, and Footaction, to drive brand visibility and sales.
- Increased Nike apparel penetration from 9% to 25%, maintaining footwear's top market position despite store reductions.
- Boosted dot-com business from 15% to 25%, aligning strategies to exceed plans with a target of 30%.
- Exceeded sales goals, achieving 35% revenue growth through strategic repositioning within Foot Locker and Footaction post-store closures.
Account Executive Sales – Women’s Footwear, Apparel, and Accessories (PA)
Nike, Inc.
09.2008 - 07.2011
- Generated $45 million in revenue for women's training category and $7 million in socks for FY'10, contributing to overall brand growth.
- Generated $37 million in revenue for women's footwear and $15 million in accessories for FY'11.
- Secured $3 million increase in sock sales through negotiation of prime in-store placements and development of seasonal promotions, enhancing product visibility.
- Drove $2.5 million increase in women's performance fleece sales through exclusive back-to-school product offering.
- Earned Sales Team of the Year award in FY'10 for outstanding team performance and revenue achievement.
Education
Masters (MS) - Digital/ Social Marketing
University of Alabama
Tuscaloosa, AL01-2022
Bachelor of Arts (BA) - Business Marketing
University of Alabama
Tuscaloosa, AL01-1992
Skills
- Revenue growth strategies
- Negotiation skills
- Analytical thinking and critical reasoning
- Team collaboration and problem solving
- Customer relationship management
- Customer service excellence
- Conflict resolution
- Digital marketing strategies
- Google Ads and Analytics
- Market analysis
- Sales performance analysis
- Sales forecasting techniques
- Product assortment strategies
- Canva design skills
VALUE OFFERED:
- Relationship builder fostering trust with retailers through transparency, collaboration, and mutual benefit; acts as mentor to other sales team members by providing training on best practices.
- Customer-focused service champion working cross-functionally to address needs of internal and external clients; follows through on logistics and tracks inventory to keep customers informed every step of process.
- Proactive problem solver anticipating potential glitches and fixing issues before they become larger issues.
- Consultative approach in assessing client needs; engages in active listening to be able to determine how to offer guidance for solving customer requirements.
CAREER EXPERTISE:
Sales Plan | Market Channel Strategies | Product Knowledge | Brand Value | Merchandising | Seasonal Assortments | Consumer Retail Trends | Account Management | Inventory Logistics | Conflict Resolution | Customer Requests | Wholesale Relationships | Business Analysis | Account Growth | Profitability Targets | Relationship Management | Sales Forecasting | Market Penetration | Category Management | Customer Service | Team Training | Operations Management | Event Planning | Freelance Marketing
AFFILIATIONS / INVOLVEMENT
Volunteer, Purchase with a Purpose – Northport, AL (2021 – 2023)
Timeline
NA Sales & Customer Support – Golf Apparel (Remote AL)
Galvin Green
12.2022 - 07.2026
Account Executive Sales – Women’s and Kid’s Footwear/ Apparel (NY)
Nike, Inc.
07.2011 - 01.2021
Account Executive Sales – Women’s Footwear, Apparel, and Accessories (PA)
Nike, Inc.
09.2008 - 07.2011
Masters (MS) - Digital/ Social Marketing
University of Alabama
Bachelor of Arts (BA) - Business Marketing
University of Alabama