Nicole Rolstad
Summary
Dynamic professional with 18 years of experience in event management and C-suite executive assistance. Proven in orchestrating high-profile events and providing exceptional support in fast-paced environments. Skilled in logistics, client relations, and budget management, ensuring seamless event execution and operational excellence. Committed to fostering a positive culture, and enhancing efficiency through innovative solutions.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Executive Assistant to the President
Equinix
08.2020 - Current
- Provide comprehensive administrative support to the President, including managing schedules, coordinating meetings, and handling correspondence to ensure efficient communication and time management.
- Assist in the preparation and monitoring of departmental budgets of $15M, tracking expenditures, and alignment with financial goals while identifying opportunities for cost savings and efficiency improvements.
- Promote and uphold the company culture by ensuring 85% employee engagement scores, coordinating 5 engagement events through DIB, mentoring interns through Women’s Connect
- Timely follow up on action items for executive meetings, accurate documentation and implementation of decisions made during discussions.
Sr. Account Executive
CSI DMC
Denver
08.2019 - 08.2020
- Brought in over $1.2 million in revenue while managing multiple high-profile accounts.
- Secured 15 new accounts to increase company revenue and drive market share. Including partnership with local Visitors Bureau
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Built relationships with customers and community to promote long term business growth.
Sr. Event Specialist
Equinix
06.2017 - 08.2019
- Successfully plan and execute over 15 large-scale conferences and tradeshows annually, each attracting 500+ attendees, while achieving a 95% satisfaction rate based on post-event surveys and feedback.
- Manage event budgets ranging from $100,000 to $1 million, ensuring adherence to financial guidelines and achieving an average cost savings of 20% through effective vendor negotiations and resource allocation.
- Collaborate with field marketing teams to develop and implement targeted marketing strategies for each event, resulting in a 30% increase in lead generation and engagement compared to previous years.
- Organize and coordinate logistics for up to 5 organizational department offsites per year, ensuring seamless execution and positive outcomes while maintaining an average budget
Event Operations Manager
Red Robin International
Denver
04.2012 - 04.2017
- Managed $6 million annual event budget and plan leadership conferences, incentive trips, executive meetings, and corporate events with 300 corporate team members and 26,000 field team members
- Lead a 20-person team member engagement committee; increased home office engagement by 6% by implementing innovative and low-cost engagement activities and programs
- Planned and executed five leadership conferences under budget, including chartering a cruise ship, and developed workshop content on the five essential elements of wellbeing
- Created team members to volunteer and give back on opportunities; established highly interactive programs with The Mariposa Foundation and St. Jude Children's Research Hospital
Event Designer
Catering By Design
Denver
04.2009 - 04.2012
- Successfully managed a portfolio of over 50 corporate and private clients, generating $1.5 million in annual revenue through strategic relationship building and tailored event proposals.
- Led the planning and execution of over 100 events annually, including weddings, corporate functions, and social gatherings, ensuring client satisfaction and adherence to budget guidelines averaging $50,000 per event.
- Collaborated with a network of 20+ vendors and suppliers to secure competitive pricing and high-quality services, resulting in a 15% reduction in overall event costs while maintaining exceptional service standards.
- Developed and implemented targeted marketing campaigns that increased event bookings by 30% year-over-year, contributing to the company's growth and market presence in the competitive Colorado catering industry.
Event Manager
Longwood Events
Newport
03.2006 - 08.2008
- Oversee the planning and execution of over 150 high-profile events annually, including weddings, corporate retreats, and social gatherings, ensuring seamless coordination and exceptional guest experiences.
- Develop and manage event budgets ranging from $20,000 to $500,000, monitoring expenses and revenues to achieve financial targets while maintaining the highest standards of service and quality.
- Cultivate strong relationships with clients by providing personalized service and tailored event solutions, resulting in a 90% client retention rate and numerous referrals.
- Lead a team of 15 event staff, providing training and guidance to ensure adherence to luxury service standards, while fostering a collaborative environment that promotes excellence and creativity in event delivery.
Education
MBA - Business Administration
Johnson & Wales University
Providence, RI05-2008
Bachelor of Arts - Journalism And Mass Communication
Arizona State University
Tempe, Arizona05-2006
Skills
- Project management
- Vendor negotiation
- Problem solving
- Time management
- Exceptional organization
- Microsoft Office
- Budget management
- Expense tracking
Affiliations
- Hiking
- Reading
- Golfing
- Volunteering
Certification
- Certified Meeting Professional- 2014
- Project Manager Professional - 2025
References
References available upon request.
Timeline
Executive Assistant to the President
Equinix
08.2020 - Current
Sr. Account Executive
CSI DMC
08.2019 - 08.2020
Sr. Event Specialist
Equinix
06.2017 - 08.2019
Event Operations Manager
Red Robin International
04.2012 - 04.2017
Event Designer
Catering By Design
04.2009 - 04.2012
Event Manager
Longwood Events
03.2006 - 08.2008
MBA - Business Administration
Johnson & Wales University
Bachelor of Arts - Journalism And Mass Communication
Arizona State University
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