Nicole Santora
Allentown,NJ
Summary
Marketing Operations professional adept in leading promotional review processes and optimizing timelines for successful brand launches. Strong collaborator with expertise in aligning cross-functional efforts and enhancing team performance. Demonstrates adaptability in navigating complex environments while maintaining focus on compliance and critical tasks.
Overview
22
22
years of professional experience
Work History
Sr. Manager, PMM
Novo Nordisk
NJ
09.2023 - Current
- Lead comprehensive PRB management for launch brands, optimizing timelines and prioritizing tactics for successful execution.
- Managed promotional review activities: triaged and routed pieces, scheduled PRB meetings, captured comments into workflow system, and submitted jobs to Regulatory for 2253 submission, ensuring compliance throughout the process.
- Review PRB jobs throughout lifecycle to ensure compliance from submission to expiration including ad hoc reporting in PromoMats to ensure jobs are expired or withdrawn.
- Lead strategic planning initiatives for key sales meetings, aligning promotional review activities with meeting timelines.
- Guided internal and external partners on PRB processes and review guidelines, addressing potential roadblocks in submission and improving submission success.
- Collaborated with other departments to streamline processes and develop operational standards, policies, and procedures, enhancing organizational efficiency.
- Oversee development of PromoMats workflows to align to new processes, including testing and training users.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment including bi-weekly team meetings to discuss best practices.
Manager, Marketing Operations
Novo Nordisk Inc
NJ
02.2020 - 09.2023
- Managed PRB for launch brands (including Ozempic and Oral Sema) by creating timelines and prioritizing launch tactics.
- Managed promotional review activities by triaging and routing materials, scheduling PRB meetings, capturing comments in workflow system, and submitting jobs to Regulatory for 2253 compliance.
- Collaborated with Marketing Operations leadership to revise PRB SOP, aligning with new processes and global standards.
- Created and implemented planning calendars for key sales meetings and conventions, ensuring timely PRB review and execution of launch tactics.
- Mentor and provide guidance to coordinator on PRB process and workflow system, processing jobs through workflow system, agenda creation and finalization of material.
- Train and provide guidance to Proofreaders on the PRB process and workflow system.
- Collaborate with Print Production Specialists on timelines and status of jobs.
- Develop training materials and provide on-site training for PRB process and workflow system for internal and external stakeholders.
- Participated in Agency status meetings to track upcoming tactics and discuss their development and deliverables.
Associate Manager, PRB
Novo Nordisk Inc
Plainsboro, NJ
06.2015 - 05.2019
- Maintained responsibilities held under Sr. Specialist-Launch title.
- Created launch plan for PRB of materials requiring review and set timelines to ensure brand deliverable dates were met.
- Created and maintained material launch tracker to evaluate time needed for PRB review.
- Managed the monthly/quarterly budget reconciliation meetings for launch brand.
- Worked with Brand teams and Production and Distribution group to ensure inventory for field was current and compliant per process standards.
Sr. Promotional Materials Planner – Launch
Novo Nordisk Inc
03.2010 - 05.2015
- Manage promotional review activities: triage and route pieces, schedule PRB meetings, capture comments into workflow system, and submit jobs to Regulatory for 2253 submission.
- Attended Brand Team status meetings with agencies to track upcoming tactics and discuss the development and deliverables for tactics.
- Managed the monthly/quarterly reconciliation meetings for Mature Brands with brand leads and agency representatives.
- Participated in weekly POA Cross Functional Team meetings as the Marketing Operations point person to provide guidance on PRB timelines and process. Responsible for providing direction received from Cross Functional Team Meeting.
Promotional Material Planner
Novo Nordisk Inc
07.2007 - 03.2010
- Responsible for reviewing all PRB Submissions for specified brands and Non-Branded promotional material and ensuring their compliance with PRB policies and procedures.
- Worked with BioPharm brand teams on several indication launches.
- Participate in Brand Team status meetings with agencies to track upcoming tactics and discuss the development and deliverables for tactics.
- Manage Print Production Process for brand teams for printing in excess of $4 million in total spend.
- Inventory Management.
Senior Administrative Assistant
Nov Nordisk
Plainsboro, NJ
07.2005 - 01.2007
Administrative Assistant
Novo Nordisk
Princeton, NJ
02.2004 - 07.2005
Education
BBA - Business Administration
Thomas Edison State University
Trenton, NJ, United States01-2014
Skills
- Promotional Review Process
- Project Management
- Veeva Vault PromoMats
- Cross-functional collaboration
- Documentation and reporting
- Troubleshooting and problem resolution
Timeline
Sr. Manager, PMM
Novo Nordisk
09.2023 - Current
Manager, Marketing Operations
Novo Nordisk Inc
02.2020 - 09.2023
Associate Manager, PRB
Novo Nordisk Inc
06.2015 - 05.2019
Sr. Promotional Materials Planner – Launch
Novo Nordisk Inc
03.2010 - 05.2015
Promotional Material Planner
Novo Nordisk Inc
07.2007 - 03.2010
Senior Administrative Assistant
Nov Nordisk
07.2005 - 01.2007
Administrative Assistant
Novo Nordisk
02.2004 - 07.2005
BBA - Business Administration
Thomas Edison State University