Overview
Work History
Education
Skills
WORK / LIFE BALANCE
Timeline
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Nicole Singer

Spartanburg,SC

Overview

24
24
years of professional experience

Work History

VP, Marketing & Communications

EGLO North America, Inc.
Atlanta, GA
08.2023 - 05.2024
  • Developed comprehensive brand strategies to enhance market presence and drive engagement
  • Spearheaded the brand narrative across all marketing and communications channels
  • Collaborated with executive partners to establish long-term goals and incremental roadmaps
  • Led the creative processes to optimize brand messaging and campaign effectiveness
  • Created effective communication strategies across the organization, customers, and target audiences
  • Leveraged market data for short- and long-term market forecasts and reports

Marketing & Communications Consultant (remote)

SCUBAJET GmbH, EGLO North America, Inc.
Spartanburg, South Carolina
01.2020 - 08.2023
  • Drove global and national branding strategies from brand discovery to product positioning
  • Developed brand principles through brand messaging, values, and visual identity systems
  • Led development sessions with agency and peers to determine new marketing initiatives
  • Crafted product descriptions and benefits for websites, social media accounts, and POS
  • Wrote promotional copy for campaigns, promotions, and social posts

Senior Manager, Consumer Engagement

Red Bull North America, Inc.
Santa Monica, CA
04.2000 - 07.2021
  • Built disruptive, brand-aligned customer service department to connect with users, audiences, and customers
  • Standardized product and brand messages across earned and owned media channels
  • Collaborated benefits messaging with Regulatory and Brand teams
  • Managed employee product and brand education via intranet blog
  • Co-managed crisis planning and communications with Operations, Legal, and Regulatory teams
  • Aligned B2B and B2C communications with brand guidelines

Education

Bachelor of Arts - Journalism

University of Maryland, College Park
College Park, MD
05-1994

Skills

  • Storytelling
  • Verbal and written communication
  • Copywriting and editing
  • Corporate branding
  • Proposals and presentations
  • Corporate communications
  • Targeted marketing
  • CRM, CMS, and Microsoft 365 products

WORK / LIFE BALANCE

  • Creative writing
  • Up-cycling
  • Cooking
  • Road trips
  • Reading
  • Premier League Soccer
  • Jewelry design

Timeline

VP, Marketing & Communications

EGLO North America, Inc.
08.2023 - 05.2024

Marketing & Communications Consultant (remote)

SCUBAJET GmbH, EGLO North America, Inc.
01.2020 - 08.2023

Senior Manager, Consumer Engagement

Red Bull North America, Inc.
04.2000 - 07.2021

Bachelor of Arts - Journalism

University of Maryland, College Park

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Nicole Singer