Nicole Singer
Spartanburg,SC
Overview
24
24
years of professional experience
Work History
VP, Marketing & Communications
EGLO North America, Inc.
Atlanta, GA
08.2023 - 05.2024
- Developed comprehensive brand strategies to enhance market presence and drive engagement
- Spearheaded the brand narrative across all marketing and communications channels
- Collaborated with executive partners to establish long-term goals and incremental roadmaps
- Led the creative processes to optimize brand messaging and campaign effectiveness
- Created effective communication strategies across the organization, customers, and target audiences
- Leveraged market data for short- and long-term market forecasts and reports
Marketing & Communications Consultant (remote)
SCUBAJET GmbH, EGLO North America, Inc.
Spartanburg, South Carolina
01.2020 - 08.2023
- Drove global and national branding strategies from brand discovery to product positioning
- Developed brand principles through brand messaging, values, and visual identity systems
- Led development sessions with agency and peers to determine new marketing initiatives
- Crafted product descriptions and benefits for websites, social media accounts, and POS
- Wrote promotional copy for campaigns, promotions, and social posts
Senior Manager, Consumer Engagement
Red Bull North America, Inc.
Santa Monica, CA
04.2000 - 07.2021
- Built disruptive, brand-aligned customer service department to connect with users, audiences, and customers
- Standardized product and brand messages across earned and owned media channels
- Collaborated benefits messaging with Regulatory and Brand teams
- Managed employee product and brand education via intranet blog
- Co-managed crisis planning and communications with Operations, Legal, and Regulatory teams
- Aligned B2B and B2C communications with brand guidelines
Education
Bachelor of Arts - Journalism
University of Maryland, College Park
College Park, MD05-1994
Skills
- Storytelling
- Verbal and written communication
- Copywriting and editing
- Corporate branding
- Proposals and presentations
- Corporate communications
- Targeted marketing
- CRM, CMS, and Microsoft 365 products
WORK / LIFE BALANCE
- Creative writing
- Up-cycling
- Cooking
- Road trips
- Reading
- Premier League Soccer
- Jewelry design
Timeline
VP, Marketing & Communications
EGLO North America, Inc.
08.2023 - 05.2024
Marketing & Communications Consultant (remote)
SCUBAJET GmbH, EGLO North America, Inc.
01.2020 - 08.2023
Senior Manager, Consumer Engagement
Red Bull North America, Inc.
04.2000 - 07.2021
Bachelor of Arts - Journalism
University of Maryland, College Park