Nicole Tedeschi
Orlando,FL
Summary
Results-driven marketing professional with expertise in email marketing, partnership coordination, and strategic campaign management. Skilled in collaborating with founders and leadership to execute impactful initiatives, optimize workflows, and drive engagement across D2C and B2B channels. Adept at leveraging data analysis, audience segmentation, and creative problem-solving to enhance marketing strategies and deliver measurable results. Passionate about building strong relationships, streamlining processes, and contributing to brand growth and success.
Overview
4
4
years of professional experience
Work History
Partnership & Email Coordinator
Jess Koehler Photography
11.2023 - Current
- Work closely with the founder to strategize and implement initiatives that align with business objectives and drive growth.
- Strategically design, schedule, and segment email campaigns to optimize engagement, and drive measurable results.
- Leverage Zapier to automate email marketing workflows and efficiently manage community survey responses, improving operational efficiency.
- Oversee communication with partners and leads, fostering effective collaboration, and strengthening relationships.
- Utilize Asana to streamline project management, track progress, and ensure deadlines are consistently met.
Email Marketing Manager
Once Again Home Co.
04.2023 - Current
- Work alongside founder and Brand Strategist on key initiatives like product launches.
- Design and manage targeted D2C and B2B email marketing campaigns, including crafting compelling copy, and visually engaging designs.
- Leverage customer data to segment audiences, ensuring personalized, and impactful email campaigns.
- Monitor user interactions and campaign performance metrics to uncover trends, and refine strategies for increased engagement and ROI.
- Develop innovative campaign ideas informed by customer insights, and previous campaign analyses.
- Optimize email marketing strategies through advanced personalization techniques and A/B testing to improve open rates, click-through rates, and conversions.
Marketing Manager
Her Brand & Co.
09.2020 - 09.2024
- Worked closely with the CEO and COO to develop and execute strategic initiatives, ensuring alignment with organizational goals.
- Strategically managed social media accounts and campaigns to increase engagement and brand awareness.
- Developed, executed, and optimized email newsletters, forms, and audience segments, driving improved open and conversion rates.
- Coordinated and streamlined email workflows for monthly workshops, ensuring timely delivery and audience engagement.
- Designed social media graphics, and maintained a detailed content calendar to align with marketing objectives.
- Conducted in-depth market trend analyses to identify growth opportunities, and inform data-driven strategies.
Therapy InMotion
08.2022 - 06.2023
- Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
- Created internal email campaigns to boost provider awareness and engagement.
- Managed the recruitment process for new providers, including interviewing and orientation.
- Developed processes for tracking changes in scope or timeline during the course of a project.
- Provided technical assistance related to software applications used by team members during their daily operations.
Education
Master of Science - Entrepreneurial Studies
University of Central Florida
Orlando, FL05-2022
Bachelor of Science - Communications
University of Central Florida
Orlando, FL05-2017
Skills
- Email Marketing Strategy
- Email Design & Copywriting
- Campaign Management
- Personalization & Segmentation
- A/B Testing & Optimization
- Email Marketing Platforms
- Project Management
- CRM & Data Management
- Product & Lifestyle Photography
Timeline
Partnership & Email Coordinator
Jess Koehler Photography
11.2023 - Current
Email Marketing Manager
Once Again Home Co.
04.2023 - Current
Therapy InMotion
08.2022 - 06.2023
Marketing Manager
Her Brand & Co.
09.2020 - 09.2024
Master of Science - Entrepreneurial Studies
University of Central Florida
Bachelor of Science - Communications
University of Central Florida
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