Nicole Winter
Big Lake,MN
Summary
Successful Owner/Operator with expertise in Kitchen Remodeling industry and insights on competitors and clientele. Dedicated leader maintains professional relationships and negotiates beneficial deals. Highly motivated and skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. Seeking an opportunity to utilize and enhance communication, data analytics, customer relationships, and trend analysis in a collaborative yet challenging work environment. Prepared to leverage 15 years of marketing and 3 years of project management experience to take on a dynamic new role.
Overview
16
16
years of professional experience
Work History
Owner/Operator
Kitchen Tune-Up
03.2022 - Current
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Assessed income and expenses and adapted plans to improve profit levels by 26%.
- Consulted with customers to assess needs and propose optimal solutions.
- Planned, designed, and scheduled phases for large projects to maintain 48% profit margin.
- Monitored project performance to identify areas of improvement and make adjustments as needed to maintain profitability and customer satisfaction.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Marketing Specialist
Infinite Pest Solutions
10.2021 - 03.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, and industry to create content that enhances local marketing.
- Updated social media platforms to gain views and establish higher Google rankings.
- Prepared bids and proposals for 20 customers per day to secure new business.
Sales Enablement Specialist
NeoGenomics Laboratories
05.2021 - 09.2021
- Analyzed marketing data, including market trends, competitor performance and product strengths.
- Recommended changes, improvements or enhancements in products to product development team.
- Collaborated with team members to help expand marketing material.
- Performed market analysis and researched latest trends.
- Stayed updated with latest marketing concepts and techniques.
Marketing Specialist
Cedar Lake Engineering Inc.
01.2020 - 05.2021
- Responsible to generate SEO scores on Google by 25% using Google AdWords and Google Analytics.
- Build, maintain, and modify content pages on WordPress to gain recognition by Google bots.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
- Built strong relationships with internal and external candidates to ensure excellent hiring experience.
- Managed administrative logistics of events planning, event booking, and event promotions.
Marketing Supervisor of 1st Impressions
Landscape Structures Inc.
09.2016 - 01.2020
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Responsible for creation and maintenance of all Webpages on EPiServer.
- Developed queries and generated reports for sales division and leadership for leads and trend data.
- Tested CRM and AX implementations.
- Project managed VIP tour customer experience across multichannel organization.
- Used attention to detail and troubleshooting to edit HTML code on website.
- Identified and incorporated predictive analytics to forecast yearly marketing material.
- Implemented AX lead database and exported data upon request.
- Managed financial performance of sales to target incremental sales by campaign.
- Implemented 3PL, Konica Minolta, and AX lead processing.
- Developed, launched, and maintained digital storefront to gain 67% higher internal sales.
- Managed over 20 vendor relationships to maintain acquisition of trending products.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Coordinator
Landscape Structures
09.2013 - 09.2016
- Collaborated with multiple teams to execute projects for internal and external customers.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
- Responsible for all components prior, during, and post trade show.
- Managed teams of 10 to execute materials needed for major product launches.
- Communicated with many teams to gather requirements needed to execute projects.
- Maintain promotional materials inventory, databases, and prepared reports.
Staffing Specialist
The Work Connection
01.2011 - 09.2013
- Developed Excel reports to show employment statistics for over 250 employees.
- Traveled to out of state offices to educate new employees.
- Increased revenue by 45% while mitigating safety risks to .05%.
- Generated accurate payroll reports for over 50 customers with close attention to details initiating questions to ensure accuracy.
- Managed applicant tracking system (ATS) database by entering, updating and maintaining candidate contact details, resumes and supporting documentation.
- Scheduled interviews with potential candidates, filled out required paperwork and prepared introduction manuals.
Business Partner
Sparkle Cleaners
01.2008 - 06.2011
- Developed business plan and grew organization by 90% first year.
- Built customer relationships and communicating effectively to exceed customer expectations.
- Created marketing plan and material to establish brand recognition.
- Improved customer satisfaction constantly offering creative solutions to increase service.
Education
Bachelor of Science - Digital Marketing
Rasmussen College
St. Cloud, MN06.2024
Associate of Applied Science - Business Administration
Minnesota School Of Business
Minneapolis, MN06.2011
Skills
- Digital Marketing Across Many Platforms
- Webpage Creation/ Maintenance
- Word Press, CRM, ERP, Episerver
- Microsoft Suite with Excel focus
- Vendor relations
- Business Planning
- Hiring Procedures
- Project Planning
- Building and Construction
- Project Estimation and Bidding
- Invoice and Payment Tracking
- Process Monitoring
- Customer satisfaction
- Problem-Solving
Timeline
Owner/Operator
Kitchen Tune-Up
03.2022 - Current
Marketing Specialist
Infinite Pest Solutions
10.2021 - 03.2022
Sales Enablement Specialist
NeoGenomics Laboratories
05.2021 - 09.2021
Marketing Specialist
Cedar Lake Engineering Inc.
01.2020 - 05.2021
Marketing Supervisor of 1st Impressions
Landscape Structures Inc.
09.2016 - 01.2020
Marketing Coordinator
Landscape Structures
09.2013 - 09.2016
Staffing Specialist
The Work Connection
01.2011 - 09.2013
Business Partner
Sparkle Cleaners
01.2008 - 06.2011
Bachelor of Science - Digital Marketing
Rasmussen College
Associate of Applied Science - Business Administration
Minnesota School Of Business
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