Nicole L. Nicholls
Batavia,IL
Summary
Results-driven Sales Leader with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, training, processes, fostering customer relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Overview
13
13
years of professional experience
Work History
Director of Business Development
Kaiser Logistics
Janesville, WI
06.2024 - Current
- Developed and implemented a comprehensive business development strategy for the organization.
- Directed initiative for developing new CRM solution for organization
- Developed comprehensive onboarding and sales training programs
- Established relationships with clients, vendors, suppliers, partners, and other stakeholders to ensure successful collaborations
Regional Vice President of Sales
LRS
Rosemont, IL
02.2023 - 02.2024
- Developed and implemented sales strategies to increase regional revenue targets.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Designed company-wide Salesforce dashboard to track sales KPIs.
- Created a new customer renewal program, enhancing customer retention rates by 20%.
Director of Business Development
LRS
Rosemont, IL
06.2019 - 02.2023
- Exceeded yearly budget targets for price and volume growth by executing market planning, sales strategies, and effective marketing campaigns, and implementing minimum sales expectations and accountability.
- Created and implemented sales commission plans, templates, and policies that aligned compensation with organizational goals.
- Created and facilitated company-wide training programs covering sales onboarding, growth strategies, customer retention, negotiations, and Salesforce.
- Implemented marketing strategies targeting market expansion and retention.
District Manager
Aramark Uniform Company
Dubuque, IA
01.2018 - 06.2019
- Achieved 110% of sales goals by increasing brand awareness, implementing sales strategies, training, and providing minimum expectations and proactive renewal targets.
- Led sales initiatives and projects by identifying opportunities and creating reporting processes and incentives.
- Led rerouting project that improved route efficiencies and reduced expenses by 15%.
Sales Manager
Republic Services
Chicago, IL
05.2014 - 12.2017
- Drove a 45% increase in fee participation through effective team leadership
- Developed and implemented sales strategy to reach 375% budget goal
- Executed pricing strategies that exceeded financial goals by $1M
- Surpassed revenue goals by 164% through effective coordination with sales and operations
Municipal Services Manager
Republic Services
Bettendorf, IA
07.2011 - 05.2014
- Created strategies and relationships to retain $2M in contract extensions and secure $1M in new business.
- Established service contracts, ROI models, and proformas for municipalities to minimize risks.
- Grew revenue by developing and implementing residential marketing campaigns.
Education
Bachelor of Science - Business Administration
University of Dubuque
Dubuque, IA05-2004
Skills
- Sales Training and Leadership
- Organizational Development
- Sales Analytics
- Revenue Growth
- Market, Sales and Pricing Strategy
- Marketing initiatives
- Lead Generation
- Negotiation Expertise
- Customer Engagement
- CRM proficiency
- Sales Presentations
Additional Experience
- Chairperson, W.I.S.E. (Women In Sustainability and Environment), February 2023 - February 2024
- Territory Manager, Republic Services, March 2007 - July 2011
- Inside Relationship Specialist, Republic Services, May 2004 - March 2007
Timeline
Director of Business Development
Kaiser Logistics
06.2024 - Current
Regional Vice President of Sales
LRS
02.2023 - 02.2024
Director of Business Development
LRS
06.2019 - 02.2023
District Manager
Aramark Uniform Company
01.2018 - 06.2019
Sales Manager
Republic Services
05.2014 - 12.2017
Municipal Services Manager
Republic Services
07.2011 - 05.2014
Bachelor of Science - Business Administration
University of Dubuque
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