Nicole R. Matzerath
Raleigh,NC
Summary
Accomplished Sales Executive with 20 years of experience in consistently promoting company brand. Passionate expert and valuable business consultant with talents in analysis, consumer knowledge and industry dynamics. Coordinating with customers, retail partners and distribution partners to accomplish sales goals while maintaining strong professional relationships.
Overview
20
20
years of professional experience
Work History
Specialty Sales Executive
Calvin Klein Men's & Women's Underwear
10.2021 - Current
- Responsible for growing the entire US specialty store business +32% since 2021.
- Manage approximately 150 total accounts.
- Cultivate and secure new customer relationships. Opened approximately 30 new accounts since 2021.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Trade show travel twice a year.
Vice President of Sales
Gottex Swimwear Brands
06.2014 - 01.2020
- Sales volume $35M/ annually
- Managed a sales team of 10, including a regional independent road force
- Notably low turnover rate and happy staff
- Inspired the sales team to work collaboratively toward a shared vision, while providing ongoing mentoring, coaching, and development opportunities
- Identified, created and managed business relationships with select companies to develop solutions and/or create complementary products
- Communicated pricing, shipping, and delivery schedules
- Worked with buyers to obtain gross margin plans
- Negotiated and recommended space and location
- Secured continual strong positions
- Collaborated with the Israeli corporate office on a daily basis to communicate US business market.
- Traveled to Israel three times a year to work with design team to merchandise swimwear collections
- Key accounts: Dillard’s, Hudson’s Bay, Macys, Nordstrom, Bloomingdales, Everything But Water, Neiman Marcus, Saks Fifth Avenue, Lord & Taylor, Burlington, TJMaxx and Ross stores.
Senior Account Executive
One Jeanswear, The Jones Group
02.2012 - 06.2014
- Jessica Simpson Jeanswear and Plus sizes
- Increased total volume +17% for 2013
- ($42.0M vs $36.0M)
- Ensure account base is competitively positioned based on market share
- Increased comp door growth by 8%
- Added an additional 20 doors at Dillard’s, $1.0 in new business
- Spearheaded the entry of plus sizes into 45 Dillards doors, $1.6M in new business
- Proactively opened the Nordstrom account for Jeanswear and Plus sizes, $500K in new business.
National Sales Manager
Letarte Swimwear
06.2010 - 02.2012
- Responsible for International and National sales and strategy of the Letarte Brand
- Annual volume, $3.8 to $2.6 million (+46%)
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Implemented an essential/replenishment program, which ultimately increased reorder business by 20%
- Responsible for Letarte entry into Middle East, Australia and Germany.
Account Executive
Liz Claiborne Inc, DKNY Jeans, Mens & Missy
02.2007 - 06.2010
Account Representative
Swimwear Anywhere Inc
07.2003 - 02.2007
- DKNY swimwear, Juicy Couture Beach, Juicy Couture Beach Baby, and Calvin Klein swimwear.
Education
Broker Pre-Licensing Course (North Carolina -
Superior School of Real Estate Completed
Bachelor of Science - undefined
University of Massachusetts
Skills
- Profit Growth Strategies
- Research and Analysis
- Partnership Cultivation
- Customer Presentations
- Goals and Performance
- Sales Statistics Analysis
Timeline
Specialty Sales Executive
Calvin Klein Men's & Women's Underwear
10.2021 - Current
Vice President of Sales
Gottex Swimwear Brands
06.2014 - 01.2020
Senior Account Executive
One Jeanswear, The Jones Group
02.2012 - 06.2014
National Sales Manager
Letarte Swimwear
06.2010 - 02.2012
Account Executive
Liz Claiborne Inc, DKNY Jeans, Mens & Missy
02.2007 - 06.2010
Account Representative
Swimwear Anywhere Inc
07.2003 - 02.2007
Broker Pre-Licensing Course (North Carolina -
Superior School of Real Estate Completed
Bachelor of Science - undefined
University of Massachusetts
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