Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Nicole Siegal Fuselier

San Jose,CA

Summary

Innovative Marketing leader with extensive experience in demand-to-revenue marketing, I have consistently demonstrated exceptional leadership in spearheading and nurturing globally-scaled teams across a diverse range of organizations, including Fortune 100 companies and startups. My track record boasts notable achievements at industry leaders like Cisco, Adobe, and AppLovin, as well as startups such as Matterport, Dremio, and Bonusly.

Overview

24
24
years of professional experience

Work History

Vice President Marketing

Bonusly
11.2023 - Current
  • Lead Marketing, MDR/BDR team, and Revenue Operations teams, overseeing marketing-to-sales automation/CRM processes, pipeline forecasting, Customer Acquisition Cost (CAC) efficiency models, and weekly pipeline calls.

Vice President Marketing

AppLovin, Wurl Business Unit
09.2022 - 10.2023
  • Played a pivotal role overseeing the organizational changes and guiding the successful integration of Wurl into AppLovin's operations, ensuring seamless collaboration and alignment between the teams.

Vice President Revenue Marketing

Dremio
08.2021 - 09.2022
  • Hired as Revenue Marketing Leader, role expanded to lead all of Marketing spearheading Dremio's launch of three initiatives - Dremio's Cloud, new Dremio.com website, and Subsurface.

Senior Director Revenue Marketing to Interim Head of Marketing

Matterport
08.2019 - 08.2021
  • Served as the global revenue and growth leader driving CAC efficiency, velocity and conversion targets for our PLG and SLG funnels.

Document Cloud Marketing Director

Adobe
04.2018 - 08.2019
  • Joined Adobe via the Magento acquisition and led pre and post planning revenue operations plans to align Magento to fold into Adobe Experience Cloud business unit.

Director Marketing Operations and Demand Generation

Viavi Solutions
03.2015 - 04.2018
  • Drove digital demand generation efforts, significantly contributing to the sales pipeline.

Senior Marketing Manager Education Marketing and Customer Advocacy

Cisco Systems
12.2000 - 06.2013
  • Commenced my journey at Cisco as an Education Marketing Manager, where I provided crucial support for the Cisco Networking Academy program.

Education

Bachelor of Arts - Business Management

Clark University
Worcester, MA

Skills

  • Demand generation and marketing operations
  • Growth marketing, including product-led growth (PLG) and sales-led growth (SLG)
  • Digital media and performance marketing
  • Global field and event marketing
  • Customer and partner marketing
  • Revenue operations and performance analytics

Timeline

Vice President Marketing

Bonusly
11.2023 - Current

Vice President Marketing

AppLovin, Wurl Business Unit
09.2022 - 10.2023

Vice President Revenue Marketing

Dremio
08.2021 - 09.2022

Senior Director Revenue Marketing to Interim Head of Marketing

Matterport
08.2019 - 08.2021

Document Cloud Marketing Director

Adobe
04.2018 - 08.2019

Director Marketing Operations and Demand Generation

Viavi Solutions
03.2015 - 04.2018

Senior Marketing Manager Education Marketing and Customer Advocacy

Cisco Systems
12.2000 - 06.2013

Bachelor of Arts - Business Management

Clark University

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Nicole Siegal Fuselier