Nicolle Cuellar

· Led regional staffing strategy supporting large-scale national brand activations across 12+ states.

· Scaled annual event execution from 939 to 3,068+ events.

· Drove workforce reliability improvements through strengthened accountability and performance management.

· Executed staffing coverage for 350+ peak holiday events.

· Analyzed KPI and field performance data to optimize resource allocation.

· Built scalable operational infrastructure to sustain rapid expansion.

· Oversaw multi-state experiential staffing and field execution for high-volume programs.

· Managed deployment of 300–900+ brand ambassadors monthly.

· Built scalable staffing pipelines enabling rapid program growth.

· Designed reporting frameworks to improve operational visibility.

· Mentored junior coordinators and strengthened team performance.

· Drove 100% customer base growth through proactive sales strategy.

· Consistently exceeded quarterly sales targets.

· Led customer engagement initiatives improving satisfaction and retention.

· Prepared performance and sales presentations for leadership.