Nikita Dzilikhov

Achievements:

• Increased seasonal occupancy from 60% to 80% by improving the booking process, updating rental terms, maintaining properties, and optimizing online listings.
• Improved the company’s average Airbnb rating from 4.78 to 4.89 in one season.

Responsibilities:

• Managed online property listings and updated photos, descriptions, and other content
• Communicated with guests and helped reach out to potential new clients
• Monitored booking calendars, listing performance, and market activity
• Supported day-to-day short-term rental operations and administrative tasks
• Helped improve marketing activities and internal processes

Achievements:

• Managed Instagram marketing for a blogger and helped develop, launch, and sell an online course and digital guide.
• Managed social media accounts, increasing engagement by 40% and growing the follower base by 25%.

Responsibilities:

• Planned and carried out content marketing activities to attract and engage the target audience
• Created a pre-launch content roadmap, including sales funnels, audience engagement activities, and interactive content.
• Coordinated the creation of blog posts, articles, videos, and other digital content
• Conducted market research to identify new opportunities and improve marketing performance

Started as a sales assistant and grew up to be a deputy store manager.

Achievements:

• Improved store condition from C to B rank in the ranking system from A to D within six months and successfully maintained this level for the next 6 months of work in this structural unit
• Boosted the training system in the store, which enhanced employee adaptation and decreased employee turnover ratio from 5% to 2%.
• Reduced personnel costs by 15%, increasing the efficiency of store employees, and thereby achieved a 10% increase in operating profit during the year
• Integrated the function "online fitting room" for the UQRU application, which was not previously used in the Russian segment, that helped customers combine their looks.
• Increased store sales by 10% within three months by optimizing the sales floor layout, improving inventory planning, and creating a more intuitive shopping experience for customers.

Responsibilities:

• Managed two business units with a combined workforce of up to 120 employees.
• Developed merchandise sales plans using the Store Planning System (SPS), based on the company’s monthly business plan and analysis of previous-period performance.