Nikolay Ovchinnikov
New York
Summary
Analytical professional with experience supporting local and global FMCG, pharmaceutical, and banking clients through data-driven strategy, research, and market analytics. Skilled in problem-solving, business development, brand marketing and presenting insights that drive decision-making. Eager to learn, adaptable, and motivated to contribute to sales operations, client engagement, and business growth.
Overview
5
5
years of professional experience
Work History
Strategic Media Planner
Starlink Media
Moscow
01.2021 - 07.2022
- As a part of TV & Digital strategy team, was responsible for conducting data-driven research on clients’ target audience, brand marketing and competitive analytics that resulted in bringing in $10M of media budgets per year for the agency
- Prepared presentations for clients, ensured every piece of data came from a legitimate source, and every media strategy recommendation complied with structured storytelling
- Independently managed multiple projects from concept to completion, consistently meeting deadlines with minimal oversight
- Delivered comprehensive market research for German confectionery brand Storck entering the Russian market; findings strengthened client trust and secured the agency’s strategy partnership for the following two years
- Supported digital campaign management for a variety of brands providing a detailed UTM analytics report. By applying a self created tool, identified key digital traffic sources and provided the planning team with campaign optimization insights
- Assisted account management team by providing up-to-date analytics and participating in multiple Q&A sessions
- Developing digital strategy for a pet food brand «Winner», learned and applied social listening tool (YouScan) to track consumer insights and identify target audience segments. After a post-campaign analysis, client’s research team discovered that «Winner» increased outreach to a broader audience in the targeted media and increased sales by 35% in 6 months
Intern, Migration & Investment Consulting
Halios Capital
Nicosia
06.2019 - 08.2019
- Organized and analyzed data on 100+ real estate development projects, building an Excel framework that shortened investment selection time and increased closed deals by 10% in one month
- Engaged clients by sharing new investment opportunities, scheduling five meetings with potential investors during internship
Intern, Sales Department
KSK Group
Moscow
06.2017 - 08.2017
- Conducted 1,000+ cold calls, gathering details on 400 potential corporate clients for the firm’s database
- Scheduled three executive-level client meetings that advanced business development opportunities
Education
Bachelor of Science - International Relations
Higher School of Economics & University of London
Moscow, Russia08-2024
Skills
- Media strategy
- Data analysis
- Market research
- Digital campaign management
- Audience segmentation
- Client relationship management
- Brand Marketing
Timeline
Strategic Media Planner
Starlink Media
01.2021 - 07.2022
Intern, Migration & Investment Consulting
Halios Capital
06.2019 - 08.2019
Intern, Sales Department
KSK Group
06.2017 - 08.2017
Bachelor of Science - International Relations
Higher School of Economics & University of London