Summary
Overview
Work History
Education
Skills
References
Timeline
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Niranjan Ekbote

Edison

Summary

Dynamic engineering leader with a proven track record at Google, driving innovative advertising technology solutions. Expert in media measurement and cross-functional collaboration, successfully managing large engineering teams , and responsible for the health of a multi-billion dollar ad business. Skilled in building large systems and fostering team growth to achieve strategic objectives.

Overview

12
12
years of professional experience

Work History

Director of Engineering

Google, Campaign Manager 360, Enterprise Ad Server
New York
11.2018 - Current
  • Lead the annual strategy to grow the media agency business with a 100+ cross-functional team composed of sales, product, and engineering.
  • Grow CTV ad serving, innovate on formats, and scale for live event streaming, and dynamic creative personalization and optimization.
  • Integrate with premium CTV publishers like Netflix, Disney+, and Peacock to serve and measure ad campaigns.
  • Build new privacy-safe measurement solutions, like MMM, DDA, and Reach overlap, by partnering with data science teams.

Senior Staff Software Engineer

Google, Display & Video 360, Demand Side Platform
New York
04.2013 - 11.2018
  • Lead strategy, planning, and development for ad serving, creative formats, policy checks, and integrations with ad exchanges.
  • Lead the development of VTC and CTC attribution measurement, feeding into bid optimization.
  • Modernize billing infrastructure to meet SOX compliance of the multi-billion dollar business.

Education

Master of Science - Computer And Information Sciences

UPENN, University of Pennsylvania
Philadelphia, PA
05-2020

Bachelor of Engineering - Computer Engineering

COEP, College of Engineering Pune
India
05-1999

Certificate - Applied Data Science & ML

MIT, Massachusetts Institute of Technology
04-2024

Certificate - Applied Generative AI

JHU, Johns Hopkins University
04-2025

Skills

  • Advertising technology
  • Media measurement
  • Cross-functional collaboration with sales and product to set annual strategy
  • Team building, experience managing a team of 100
  • Experience building large systems in C, Java, Python and a myriad of other technologies like Bigtable, MapReduce, Guice, and Angular

References

References available upon request.

Timeline

Director of Engineering

Google, Campaign Manager 360, Enterprise Ad Server
11.2018 - Current

Senior Staff Software Engineer

Google, Display & Video 360, Demand Side Platform
04.2013 - 11.2018

Master of Science - Computer And Information Sciences

UPENN, University of Pennsylvania

Bachelor of Engineering - Computer Engineering

COEP, College of Engineering Pune

Certificate - Applied Data Science & ML

MIT, Massachusetts Institute of Technology

Certificate - Applied Generative AI

JHU, Johns Hopkins University

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