Niranjan Ekbote
Edison
Summary
Dynamic engineering leader with a proven track record at Google, driving innovative advertising technology solutions. Expert in media measurement and cross-functional collaboration, successfully managing large engineering teams , and responsible for the health of a multi-billion dollar ad business. Skilled in building large systems and fostering team growth to achieve strategic objectives.
Overview
12
12
years of professional experience
Work History
Director of Engineering
Google, Campaign Manager 360, Enterprise Ad Server
New York
2018.11 - Current
- Lead the annual strategy to grow the media agency business with a 100+ cross-functional team composed of sales, product, and engineering.
- Grow CTV ad serving, innovate on formats, and scale for live event streaming, and dynamic creative personalization and optimization.
- Integrate with premium CTV publishers like Netflix, Disney+, and Peacock to serve and measure ad campaigns.
- Build new privacy-safe measurement solutions, like MMM, DDA, and Reach overlap, by partnering with data science teams.
Senior Staff Software Engineer
Google, Display & Video 360, Demand Side Platform
New York
2013.04 - 2018.11
- Lead strategy, planning, and development for ad serving, creative formats, policy checks, and integrations with ad exchanges.
- Lead the development of VTC and CTC attribution measurement, feeding into bid optimization.
- Modernize billing infrastructure to meet SOX compliance of the multi-billion dollar business.
Education
Master of Science - Computer And Information Sciences
UPENN, University of Pennsylvania
Philadelphia, PA2020-05
Bachelor of Engineering - Computer Engineering
COEP, College of Engineering Pune
India1999-05
Certificate - Applied Data Science & ML
MIT, Massachusetts Institute of Technology
2024-04
Certificate - Applied Generative AI
JHU, Johns Hopkins University
2025-04
Skills
- Advertising technology
- Media measurement
- Cross-functional collaboration with sales and product to set annual strategy
- Team building, experience managing a team of 100
- Experience building large systems in C, Java, Python and a myriad of other technologies like Bigtable, MapReduce, Guice, and Angular
Timeline
Director of Engineering
Google, Campaign Manager 360, Enterprise Ad Server
2018.11 - Current
Senior Staff Software Engineer
Google, Display & Video 360, Demand Side Platform
2013.04 - 2018.11
Master of Science - Computer And Information Sciences
UPENN, University of Pennsylvania
Bachelor of Engineering - Computer Engineering
COEP, College of Engineering Pune
Certificate - Applied Data Science & ML
MIT, Massachusetts Institute of Technology
Certificate - Applied Generative AI
JHU, Johns Hopkins University