Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
NITA PARKER

NITA PARKER

Lithia Springs,GA

Summary

Senior level, results driven marketing communications leader with over a decade of experience developing and executing analytics driven brand, product, and marketing campaigns. Strategic story teller known for leading high performing cross functional teams. Proven track record of driving successful projects and new client acquisitions and retention, while generating multimillion dollar growth for top national and global brands through high-impact campaigns and content.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Initiative Project Manager, SME

Delta Airlines Global Services
11.2023 - Current
  • Strategic thought partner to Senior leaders, data engineering teams, email specialists and audience managers to refine segmentation, and build event triggering and behavior based journeys for comprehensive project plans with clear timelines, milestones, and budget requirements, while ensuring timely delivery of high quality results.
  • Spearhead high-impact, large scale partnerships for AMEX, YouTube, Starbucks and Uber using a hypothesis driven approach while balancing competing priorities, mitigating risks, and ensuring alignment with strategic business objectives.
  • Lead cross-functional resource planning and execution of OOH, social, email, and digital marketing initiatives, driving alignment through well defined SLAs and level-of-effort (LOE) estimates.
  • Cultivate strong relationships across internal and external teams to drive seamless collaboration, secure timely approvals, and deliver marketing programs that support measurable business growth in partnership with strategy leads and executive sponsors.
  • Successfully drive end-to-end project management for technical initiatives using Workfront, while overseeing budget, timelines, resource allocation, and cross-functional coordination to ensure on time, high-quality delivery.
  • Known for a strong work ethic, attention to detail, and commitment to operational excellence in fast-paced environments.

Sr. Communications Marketing Manager

Southern Company Gas
03.2017 - 10.2023
  • Directed all aspects of email and print production, ensuring consistent and flawless communication for all customer-facing marketing material, from concept through end market date while adhering to GPSC compliance regulations.
  • Created new program opportunities based on NYMEX specifics for clients and formulated tailored integrated marketing plans that increase ROI and enhanced brand awareness while meeting campaign goals while adhering to budgets and timelines as well as compliance requirements.
  • Led the execution of all marketing and incentive programs, OOH, email, social, digital, print procurement, stock and inventory, design, layout, data file instruction, timeline management, call center scripting, and copy development/design based on strategic goals.
  • Introduce policies and departmental processes to boost efficiency and strengthen risk mitigation efforts with third-party vendors, call centers and partners while ensuring timely and error-free policy fulfillment for all marketing campaigns to grow market share and profitability.

Marketing Communications Manager

THE HOME DEPOT
03.2016 - 03.2017
  • Delivered strategic marketing plan expediency, developed and prioritized projects, project plans, creative briefs, and creative schedules for the Home Decorators Collection, an online-based subsidiary of The Home Depot.
  • Conducted financial analysis and prepared results-based reports and budget forecasts to support findings for the life of a program comprised of email marketing, print, web, and mobile initiatives.
  • Managed all print, data processing, sign-offs, letter shop, purchase orders, special order distribution, and quality control processes for marketing campaigns, including testing, direct mail catalog development, and online services.

Senior Project Manager

KELLEN COMPANY
03.2014 - 01.2016
  • Provided leadership and direction to a team of 7 creative developers, 6 front-end developers, and 4 backend developers while working collaboratively with clients and implementing robust design and conception strategies.
  • Headed all duties relating to hiring and terminating staff, including outsourcing and directly collaborating with recruiters and headhunters to identify and recruit top talent.
  • Led the production of marketing materials/digital assets (including mobile/social media/email marketing content, videos, wireframes, sitemaps, landing pages, micro-sites, and entire websites) according to the correct specifications and highest quality standards.

Senior Traffic Manager

SCOUT MARKETING
02.2013 - 03.2014
  • Directed the production process for print and digital marketing media from concept and briefing through final release for H. Lundbeck, a Danish international pharmaceutical company involved in selling neurological drugs.
  • Developed and executed SOWs, POs, RFPs, and project plans, oversaw change requests, and established comprehensive project schedules based on key business needs and resources.
  • Supervised a team of 11 internal and external creative designers, hired vendors and freelancers, monitored hours, created sales contracts, managed assets, and delivered robust marketing strategy, design, and production consultation services.

Education

Bachelor of Science (BS) - Communications; Marketing And Public Relations

Kennesaw State University
Kennesaw, GA

Skills

    EXPERTISE

  • Strategic Marketing Leadership: Excels in driving vision, strategy, and execution for innovative, customer-centric B2B/B2C marketing strategies, brand messaging, product launches, multichannel marketing campaigns, and client acquisition, retention and loyalty programs
  • Organizational Change Agent: Extensive experience in driving strategic projects to transform marketing strategy and tactics, streamline the end-to-end customer life cycle, develop high-performing marketing teams, and generate actionable marketing analytics and insights

    • TOOLS

  • Microsoft Office Suite: Excel, Outlook, PowerPoint, Word, Project, AEM, Photoshop, Illustrator, InDesign
  • PM Tools: Workfront, Jira, Basecamp, Active, Collab, WebVantage, Concept Share, Trello
  • CRM: Salesforce, Thryv, Monday
  • PM Methodologies: Agile (Scrum), Waterfall, Traditional
  • Social Media: Facebook, Twitter/X, YouTube, LinkedIn, Instagram, Snapchat, Pinterest, Foursquare, WhatsApp
  • Mobile: Responsive, UI/UX design for mobile apps on iOS and Android platforms
  • CRM/Saas: Salesforce, Pardot
  • CMS: WordPress, Drupal, NET, Wix, Personify, Shopify, YourMembership
  • Design and editing: Adobe creative cloud, Capcut, Canva
  • AI & Automation Tools: ChatGPT, Grammarly, Jasper, Waveai

Certification

  • PMP Candidate, scheduled to sit for certification August 2025 through Ga Tech - Project Management and AGILE Leadership Professional Education.

Accomplishments

· Drove the successful execution of multiple Acquisition, Retention, and Loyalty programs worth $5M+ while at Southern Company to promote its natural gas products across 7 states (GA, VA, MD, IL, PA, MI, and OH), with a 99.9% flawless execution rate.

· Spearheaded the end-to-end internal production process for email, digital and print media from initial concept through final release and fulfillment for HomeDepot Corporate.

· Developed and single-handedly implemented Kellen Company’s project management platform with the ability to house 100% of all projects as well as capabilities for historical/statistical data monitoring, billing, Q&A, and timelines.

Timeline

Initiative Project Manager, SME

Delta Airlines Global Services
11.2023 - Current

Sr. Communications Marketing Manager

Southern Company Gas
03.2017 - 10.2023

Marketing Communications Manager

THE HOME DEPOT
03.2016 - 03.2017

Senior Project Manager

KELLEN COMPANY
03.2014 - 01.2016

Senior Traffic Manager

SCOUT MARKETING
02.2013 - 03.2014

Bachelor of Science (BS) - Communications; Marketing And Public Relations

Kennesaw State University

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