Nitha Sung
Bloomington,IN
Summary
Dynamic marketing professional with a proven track record at Indiana University, excelling in campaign development and brand positioning. Skilled in videography and market research, I lead teams to create engaging content that resonates with diverse audiences. My strong client presentation abilities ensure impactful stakeholder engagement and project success.
Overview
1
1
year of professional experience
Work History
Team Leader | Account Manager | Creative Strategist Backup
Indiana University
Bloomington
01.2025 - Current
- Led a full-scale marketing campaign for IHG Hotels & Resorts, including event concepting and brand activation strategies.
- Designed and developed graphic assets and digital advertisements for platforms such as Instagram and Gmail, optimizing creatives for audience engagement and platform performance.
- Conducted market research and competitor analysis to identify industry trends, consumer insights, and opportunities for campaign optimization.
- Presented strategic campaign and creative assets to stakeholders, articulating key insights and brand alignment while responding to feedback effectively.
- Directed end-to-end project management, from scheduling to campaign execution, ensuring all deliverables met tight deadlines.
Team Member
Indiana University
Bloomington
08.2024 - 12.2025
- Produced and edited branded video for Patagonia, handling creative development and post-production.
- Collaborated with coworkers to create compelling editorial content using Adobe, ensuring engagement across diverse audiences and multiple platforms.
- Conducted interviews and investigative research to develop a news feature on NCAA athletes, analyzing their experiences and industry challenges.
- Utilized DSLR cameras and post-production editing techniques to capture and refine authentic, high-impact images for digital and print publications.
Retail Sales Associate
Academy Sports + Outdoors
Bloomington
08.2024 - 03.2025
- Delivered friendly, in-person support to customers while engaging with a wide range of personalities.
- Effectively promoted store credit card programs by communicating benefits to customers, supporting sales goals and enhancing the overall shopping experience.
Education
B.A - Media Advertising
Indiana University
Bloomington05-2026
Skills
- Microsoft Office
- Excel
- Adobe Suite
- Word
- Canva
- Photography & Videography
- DSLR Camera Operation
- Post-Production Editing
- Market Research
- Campaign Development
- Brand Positioning
- Client Presentations
- Team Leadership
- TikTok
- X (Twitter)
Affiliations
- Model for IU's 2025 Capstone Collection Fashion Show
- Winner of 2022 Burmese THAU Nationwide Biennial Pageant
Timeline
Team Leader | Account Manager | Creative Strategist Backup
Indiana University
01.2025 - Current
Team Member
Indiana University
08.2024 - 12.2025
Retail Sales Associate
Academy Sports + Outdoors
08.2024 - 03.2025
B.A - Media Advertising
Indiana University
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