Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
Accomplishments
Work Availability
Work Preference
Hi, I’m

Niva Singer

San Francisco Bay Area
Niva Singer

Overview

11
years of professional experience

Work History

MUD\WTR

Director of Digital Product
09.2023 - 08.2025

Job overview

  • Owned the website (90% of the business) alongside the executive team, including managing the Digital Product department budget, (5) agencies and (2) direct reports in design, customer service, analysis, website development, email/sms, retention, compliance, IT, and strategy.
  • Heavy experience in CRO, Product Management as well as Go-To-Market Strategy for upcoming product launches.
  • Increased sms capture rate by 85% be testing and staying on top of new Postscript features.
  • Deterred 20% of traffic pursuing to cancel subscription by implementing a founder video in the cancel flow.
  • Pre-launched and generated 1000+ Nourish orders within a week via email campaign and website optimizations.
  • Increased Amazon conversion by 32% and increased subscriber base by 50% within three months by implementing upgraded image carousel and coupon strategies.
  • Provided a 23% conversion lift for our UK Store after recommending a series of UX changes.
  • Successfully organized and led 2024 Black Friday Cyber Monday campaign, beating every single metric of success year-over-year.
  • Sold out of our holiday product Hot Cacao a month earlier than expected by implementing upsell, product page, and email marketing strategies to drive purchasing; then sold out of Hot Cacao again within two months of relaunch with email marketing and upselling strategies.
  • Generated a 649% revenue lift by driving copy and content upgrades to our welcome email flow.
  • Achieved 9% conversion lift and 7% revenue lift through optimizing the product page gallery design.
  • Generated 22% conversion lift and 21% revenue lift (while maintaining subscription take rate) with a new navigation design that increased imagery, promoted both subscription and one-time product options.
  • Created 10% revenue lift, 7% average order value lift, and 410% lift in upsell take rate through running a sitewide inline cart test (with updated designs).
  • Increased subscription save rates by over 200% by implementing new designs and consolidated reasons/offers within the cancellation flow.
  • Added $60k+ in business revenue within the first month (without any ad spend) by successfully re-launching on Amazon with updated imagery and content, reaching $250k+ by month two.
  • Achieved 10% conversion lift and 16% revenue lift by coining one-time/subscription positioning strategy for a landing page.
  • Drove 10% mobile conversion lift, 5% revenue lift with a product page multi-product design, maximizing product discovery.
  • Grew 12% revenue lift by testing a latte upsell on the primary product pages during Black Friday sale.
  • Executed major migrations on Shopify (Shopify Checkout) and ReCharge (Affinity Portal) that allowed for greater customizability and technical advancements.
  • Developed a high-level quarterly roadmap template (Notion) that was adopted throughout the Director level.
  • Spearheaded continuous improvement efforts by refining existing processes and introducing innovative solutions for digital products.
  • Advocated for customer experience improvements to drive wider user adoption within mushroom supplement industry.

PENDULUM THERAPEUTICS

Product, Director of E-Commerce
05.2021 - 07.2023

Job overview

  • Led website strategy and design, directing the digital roadmap, conducting AB testing, scaling the supplement product lines (both DTC and Healthcare), and optimizing marketing channels while collaborating cross-functionally with Marketing, R&D, IT, Customer Service, and Operations to achieve strategic objectives.
  • Directed the entire Product Management of website features and the digital launches of six major product lines: Omega-3 Booster (2023), Metabolic Daily (2023), Polyphenol Booster (2022), Butyricum (2022), Akkermansia (2021), effectively scaling product merchandising and differentiation.
  • Achieved 19% conversion lift through a website redesign and subscription platform migration (Ordergroove > ReCharge).
  • Drove 12% conversion lift through testing product and home page layout and content, driven by user feedback.
  • Reduced fees per order by 25%+ through a payment processor migration.
  • Drove 6% increase in mobile conversion by unlocking express payment features, and automated chargeback flows (effectively reducing chargeback losses).
  • Drove 80% lift in conversion by implementing recapture strategies during severe backorder.
  • Surpassing channel sales goals by coining an upgraded Healthcare Wholesale Portal design for healthcare professionals (HCP's) to purchase Pendulum supplements.
  • Generated 20% take rate and increased average order value by incorporating a specific product placement strategy for Polyphenol Booster upsell, exceeding demand within six months.
  • Coordinated with operations teams to improve efficiencies in shipping methods, reducing delivery times while maintaining quality standards for products received by customers.
  • Collaborated with cross-functional teams to drive successful product launches and maximize market reach.

NATIVE (ACQ BY PROCTER & GAMBLE)

Head of DTC Platform (Promoted from Product Manager)
06.2019 - 05.2021

Job overview

  • Strategized, managed, and maintained all aspects of Native's website, which generated over $50M per year, reporting to the CEO.
  • Led a team of (5) developers, strategists, designers, analysts, and producers, prioritizing roadmap projects that drove conversion, average order value, and revenue.
  • Collaborated cross-functionally with the Marketing, Operations, Customer Experience, and Retail teams to organize and execute product launches.
  • Generated $580k annual revenue lift by testing placement and visuals of the Build-Your-Pack feature on the home page.
  • Drove 40% lift in overall subscription revenue and a 15% decrease in churn rate by redesigning the subscription cancellation flow and updating the default subscription frequency.
  • Created a 12% lift in conversion by optimizing the primary purchase flow, including the development of a new ajax cart.
  • Generated 22% lift in average order value through bundles and post-purchase upsells.
  • Garnered a favorable security score (8/10, with average being 6/10) from Procter & Gamble's 3rd party security audit by enhancing employee security compliance, ensuring adherence to Accessibility, writing CCPA protocols, and finalizing Procter & Gamble policies.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Developed product documentation to communicate upcoming features and products to internal teams.

ARKA

Lead Designer
04.2018 - 06.2019

Job overview

  • Designed converting user-experiences while orchestrating sprint planning and feature prioritization, guaranteeing adherence to product roadmap deadlines.
  • Drove 33% lift in conversion for the key customer quote submission flow through email template design changes.
  • Achieved 13% lift in repeat purchases through the implementation of transactional emails for order details.
  • Generated 8% lift in repeat purchases by upgrading designs of the order history portal, enabling easy reordering and providing valuable order insights.
  • Sourced 6% lift in sales by designing and launching an onboarding email flow.

UI/UX DESIGN CONSULTANT

10.2017 - 04.2018

Job overview

  • Worked with stealth clients to design websites, user flows, and key features to drive conversion and revenue.
  • Led comprehensive user research initiatives, yielding valuable insights for informed design decisions.
  • Crafted detailed personas and user flows, enhancing the understanding of target users and optimizing user experiences.
  • Translated concepts into tangible, visually appealing design solutions for prototyping and seamless development handoff.

NATIVE (ACQ BY PROCTER & GAMBLE)

Brand Operations (Company's 1st Hire)
06.2016 - 09.2017

Job overview

  • Spearheaded strategic initiatives in email campaigns, subscriber retention, and brand design, leading to exponential growth and playing a pivotal role in its $100M acquisition by Procter & Gamble in 2017.
  • Gathered 10% lift in click-through rates by developing and executing winback email campaigns.
  • Formulated and implemented customer experience policies, leading to improved customer satisfaction and loyalty.
  • Cultivated a high-performing team by recruiting and training seven customer service representatives and two operations personnel, fostering a collaborative and efficient work environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Organized and detail-oriented with a strong work ethic.

EQUALIA

Marketing Operations Coordinator
06.2014 - 06.2016

Job overview

  • Helped design the company brand identity and logo for the incubator and child company (Hoverboard Tech), managed community traction channels and content creation.
  • Instagram: increased post likes by 5x, increased page following by 36x.
  • Authored press releases and website copy, attended trade shows.

Education

SANTA CLARA UNIVERSITY

Master of Business Administration from Leading Innovative Organizations Concentration

University Overview

GPA: Dean's list (4x)

SANTA CLARA UNIVERSITY

Bachelor of Science from Biology with a Medical Emphasis, Studio Art Minor

University Overview

GPA: Certified Emergency Medical Technician (4 years)

Skills

  • E-Commerce & Digital Product
  • Product Management & Agile
  • Project Management
  • Team Management & Budgets
  • Innovation & GTM Strategy
  • UI/UX Design
  • AB Testing
  • Conversion Rate Optimization
  • CRM
  • Product Marketing
  • Marketing Analytics
  • Retention
  • Cross-Functional & High-Level Communication
  • Incorporating AI into Business Functions
  • Digital and Supplement Compliance
  • Omnichannel Strategy
  • Shopify Plus
  • ReCharge
  • Looker
  • Tableau
  • Air
  • Klaviyo
  • Asana
  • Jira
  • Notion
  • Monday
  • Smartsheet
  • Google Suite
  • Amazon Seller Central
  • Figma
  • Microsoft Suite
  • Health platforms
  • Data-driven decision making
  • UI and UX principles
  • E-commerce platforms
  • Product lifecycle management
  • Wireframing
  • Digital marketing strategies
  • Retention and engagement metrics
  • Innovation management
  • Email marketing automation
  • Lean startup methodology
  • Customer behavior analysis
  • Excellent communication
  • Organizational skills
  • Critical thinking
  • Team collaboration
  • Team leadership
  • Creative thinking
  • Adaptability and flexibility
  • Detail-oriented
  • Analytical thinking

Websites

Hobbies and Interests

  • Travel
  • Health & Wellness
  • Studio Art & Illustration
  • Spy Novels
  • Spicy Food
  • Skiing
  • Stand Up Comedy

Timeline

Director of Digital Product

MUD\WTR
09.2023 - 08.2025

Product, Director of E-Commerce

PENDULUM THERAPEUTICS
05.2021 - 07.2023

Head of DTC Platform (Promoted from Product Manager)

NATIVE (ACQ BY PROCTER & GAMBLE)
06.2019 - 05.2021

Lead Designer

ARKA
04.2018 - 06.2019

UI/UX DESIGN CONSULTANT
10.2017 - 04.2018

Brand Operations (Company's 1st Hire)

NATIVE (ACQ BY PROCTER & GAMBLE)
06.2016 - 09.2017

Marketing Operations Coordinator

EQUALIA
06.2014 - 06.2016

SANTA CLARA UNIVERSITY

Master of Business Administration from Leading Innovative Organizations Concentration

SANTA CLARA UNIVERSITY

Bachelor of Science from Biology with a Medical Emphasis, Studio Art Minor

Accomplishments

  • Supervised teams of 2-5 direct reports and 5-7 agencies at a time.
  • Oversaw CRO, Lifecycle Marketing (sms/email) and Retention, Omnichannel (DTC and Amazon), Analytics, Customer Experience, Budgets and Compliance.
  • First hire at Native Deodorant, growing the email marketing, website operations, customer service and retention until it was sold to P&G for $100M in 2017.
  • Lead CRO and AB testing, with a product placement test result generating an additional $500k+ in projected annual revenue.
  • Lead GTM strategies and launched multiple products that had gone out-of-stock within three months of release due to my marketing and placement strategies.
  • Increased the Amazon subscriber base by 50% within three months, with subscribe and save strategies.
  • Strategized and lead Black Friday Cyber Monday, beating every single success metric year over year.
Availability
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Work Preference

Desired Job Title

Director of Digital ProductProduct, Director of E-CommerceHead of DTC Platform (Promoted from Product Manager)Lead Designer

Work Type

Full TimePart TimeContract Work

Location Preference

RemoteHybridOn-Site

Important To Me

Flexible work hoursHealthcare benefitsCompany Culture

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