Rylie Folmer
Dallas,TX
Summary
Quality-driven Marketing professional leveraging strong business acumen and industry knowledge to accomplish challenging objectives. Innovative and creative with excellent command data analysis and brand imaging.
Overview
3
3
years of professional experience
Work History
Marketing and Brand Coordinator
Meison
Grapevine, TX
06.2023 - Current
- Ownership of brand emails, SMS, direct mail, marketing calendar and campaigns.
- Overall brand strategy and seasonal planning.
- Analyze sales data to optimize marketing efforts for maximum ROI.
- Conduct market research to identify consumer trends and insights for product development.
Team Member
Walmart Mentorship Program
Bentonville, AR
08.2022 - 05.2023
- Selected into a highly completive collegiate mentorship group.
- Interacted with upper-level executives while learning corporate experiences, in various departments.
- Participated in discussion leads to product positioning and future product launches.
Product Development Intern
Arteriors
Lewisville, TX
06.2022 - 08.2022
- Worked closely with the Senior Designer and lead Product Developer to executed new product designs.
- Managed relationships with vendors and suppliers during product development stage.
- Observed production meeting dealing with trends, materials and timelines.
- Managed budgets and timelines throughout entire product development lifecycle.
Marketing Intern
Impeccable Pig
Dallas, TX
06.2021 - 08.2021
- Curated ideas to help improve social media accounts on various platforms.
- Reviewed marketing materials for consistency in messaging, tone, style and branding guidelines.
- Utilized Adobe Creative Studio Suite to assist with video editing and content creation.
Education
Bachelor of Science - Fashion Merchandising and Product Development
University of Arkansas, Fayetteville
Fayetteville, AR05-2023
BBA - Marketing
University of Arkansas, Fayetteville
Fayetteville, AR05-2023
Skills
- Brand Strategy Development
- Market Analysis
- Digital Marketing
- Communications management
- Customer Engagement
- Project Coordinator
- Time Management
- Social Media
Affiliations
- Minor in Retail Business
- Member of Pi Beta Phi
- Graduated Magna Cum Laude
Timeline
Marketing and Brand Coordinator
Meison
06.2023 - Current
Team Member
Walmart Mentorship Program
08.2022 - 05.2023
Product Development Intern
Arteriors
06.2022 - 08.2022
Marketing Intern
Impeccable Pig
06.2021 - 08.2021
Bachelor of Science - Fashion Merchandising and Product Development
University of Arkansas, Fayetteville
BBA - Marketing
University of Arkansas, Fayetteville
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