Dynamic marketing professional with a proven track record at Big Brothers Big Sisters of East Central Ohio, excelling in Social Meida Marketing and campaign management. Spearheaded initiatives that enhanced brand visibility and community engagement, while fostering strong relationships through effective public relations and compelling content marketing strategies.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Director of Marketing & Recruitment
Big Brothers Big Sisters of East Central Ohio
New Philadelphia, Ohio
08.2023 - Current
Produced and recorded monthly radio advertisements and seasonal sports event intro advertisements to raise awareness of our organization’s events and promote our mission
Conducted live and recorded radio interviews on three stations (WJER, WTUZ, and DNP), increasing organizational visibility and community awareness
Led a complete website overhaul, collaborating with a designer to create SEO-optimized content that improved both user experience and search engine rankings, boosting online presence
Developed the 'Waiting Little Wall,' a creative platform showcasing children awaiting mentors, complete with details about their interests and hobbies. This initiative helped potential mentors find common ground and better connect with children, strengthening engagement
Represented the organization at local fairs and events, managing booths and engaging with the community to raise awareness of our mission and programs
Delivered speeches at organizational events and local churches, advocating for the organization’s mission and expanding its reach
Participated in Business Networking International (BNI), generating B2B referrals and delivering weekly 30-second pitches to drive business growth and increase the organization’s visibility
Planned and managed a monthly social media content calendar, crafting engaging posts for Facebook, Instagram, and TikTok to keep the community connected, promote events, and share timely updates about the organization
Managed Facebook advertising campaigns to recruit mentors and promote events, developing a targeted outreach strategy that increased engagement and brand visibility
Conducted A/B testing for campaigns, utilizing insights and data to optimize outreach efforts and achieve maximum impact within target markets
Led the Marketing Committee, running bi-monthly hour-long meetings, giving presentations on upcoming events, and implementing strategies based on committee feedback
Designed and produced monthly radiograms and newspaper advertisements, promoting key events and recruiting new mentors within the community
Contributed to event planning committees, including the gala and golf outing committee, organizing logistics and promotional strategies to ensure successful fundraisers
Coordinated an annual NFL Draft event at a local restaurant to raise awareness for mentoring, securing live coverage from a local radio station to expand reach and engagement
Wrote and distributed press releases to local media outlets, including stations, newspapers, and radio channels, increasing press coverage and public recognition
Ensured brand consistency while crafting personalized, authentic messaging that resonated with the target audience and aligned with the organization’s values
SEO Marketing and Sales Intern
Akron Web
Akron, Ohio
05.2023 - 07.2023
Participated in client meetings and sales calls to understand customer needs and requirements.
Learned and applied effective SEO practices.
Education
Bachelors - Marketing
Walsh University
North Canton, Ohio
07-2023
High School Diploma -
Forest Lake Area High School
Forest Lake, Minnesota
06-2019
Skills
Social media strategy
Content marketing
SEO optimization
Campaign management
Digital advertising
Public relations
Brand messaging
Project management
Certification
Google Analytics Certification
Hubspot Academy Digital Advertising Certification
Hubspot Academy Frictionless Sales Certification
Accomplishments
X-culture Participant
X-culture is a project where students from all around the world work together in teams to solve problems currently facing companies. My group helped come up with new Ideas for a sporting company called Referi Game Changer in Italy
Social Media Simternship™ - Stukent -Simulated Ad Spend
The Student Simpternship is a Simulation where students manage a company's social media. The goal of the Simternship is to learn how to generate revenue for a company.
(Placed number one in class of 24 Students)
Glo-bus Group Competition
Glo-bus is a simulation of business management where students regulate a companies financials to emulate running a successful business
Youtube
Launched and managed a service to create and edit highlight reels for high school lacrosse players seeking college recruitment
Produced and edited 20+ videos, generating over 500,000 views on YouTube in Total
Timeline
Director of Marketing & Recruitment
Big Brothers Big Sisters of East Central Ohio
08.2023 - Current
SEO Marketing and Sales Intern
Akron Web
05.2023 - 07.2023
Bachelors - Marketing
Walsh University
High School Diploma -
Forest Lake Area High School
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