Noelle M. Coléy
El Paso,TX
Summary
Dynamic hospitality leader with a proven track record of elevating guest experiences, streamlining operations, and achieving business growth. Adept at managing high-performing teams, planning and executing large-scale events, and developing strategic initiatives to exceed client expectations. Passionate about fostering long-term relationships with clients and stakeholders while ensuring operational excellence and financial sustainability.
Overview
14
14
years of professional experience
Work History
Owner + Operator
The Tiki Room
01.2020 - Current
- Company Overview: Founded and managed El Paso's first Tiki Bar, establishing a unique hospitality experience
- Increased revenue by 100% in the first year through innovative business strategies
- Conceptualized and hosted themed events that increased customer engagement and repeat visits
- Reduced operational expenses by 15% through strategic cost control measures
- Led a team of 20+ staff, providing mentorship and fostering a culture of exceptional service
- Developed marketing campaigns that boosted brand visibility and event attendance
- Founded and managed El Paso's first Tiki Bar, establishing a unique hospitality experience
Director of Community Engagement
Driftr
10.2015 - 11.2020
- Spearheaded initiatives to build an engaged community, driving brand loyalty through events and social interactions
- Collaborated with marketing teams to align event objectives with broader business goals
- Designed and implemented strategies that transformed casual followers into brand advocates
Founder
PUR Cold Pressed Juice
08.2014 - 06.2020
- Company Overview: Built a wellness-focused brand, organizing promotional events that aligned with the brand's mission
- Developed creative marketing campaigns and partnerships to enhance community engagement
- Built a wellness-focused brand, organizing promotional events that aligned with the brand's mission
Marketing & Event Manager
Ability Connection
01.2013 - 06.2014
- Planned and executed region-wide events, including fundraisers and community programs, attracting 1,000+ attendees
- Negotiated sponsorships with multi-million-dollar companies such as Circle K and Walmart to secure funding and resources
- Oversaw event logistics, including venue selection, staffing, and vendor coordination, ensuring seamless execution
- Established and nurtured partnerships with stakeholders to enhance the organization's reputation and reach
Program Manager
University of Texas El Paso
01.2011 - 01.2013
- Directed NASA-affiliated STEM programs, managing logistics for events serving K-12 students
- Collaborated with community partners to design outreach programs that increased event participation by 30%
Education
Bachelor of Arts (B.A.) - Organizational & Corporate Communication, Public Relations
University of Texas at El Paso
El Paso, TXSkills
- Hospitality Operations Management
- Event Planning & Execution
- Budget Development & Financial Analysis
- Customer Relationship Management
- Strategic Marketing & Brand Development
- Team Leadership & Training
Timeline
Owner + Operator
The Tiki Room
01.2020 - Current
Director of Community Engagement
Driftr
10.2015 - 11.2020
Founder
PUR Cold Pressed Juice
08.2014 - 06.2020
Marketing & Event Manager
Ability Connection
01.2013 - 06.2014
Program Manager
University of Texas El Paso
01.2011 - 01.2013
Bachelor of Arts (B.A.) - Organizational & Corporate Communication, Public Relations
University of Texas at El Paso
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