Norie Matsumoto

Marketing & E-commerce Japanese Company

• Led e-commerce operations across Shopify, Etsy, and Faire as the primary point of contact. Managed product listings, including descriptions, images, pricing, and specifications, to align with brand standards. Worked closely with marketing, sales, and logistics teams to maintain smooth operations. Online platform connected top chefs with premium ingredients sourced from Japan.
• Competitive Analysis: Conducted competitive analysis of client competitors to identify emerging trends in social media, digital merchandising, and promotional strategies, delivering actionable insights to enhance site conversion.
• Social Media Management: Created, scheduled, and published posts and stories using Social Sprout, managing client Instagram accounts to increase engagement and optimize content performance.
• Developed and executed influencer marketing campaigns, established partnerships with creators to promote products and elevate brand visibility for large-scale clients.

• Project Management: Support projects from planning to execution, ensuring deadlines and quality standards are met.

• Event Planning: Planning and promoting marketing events for clients, in-person activations.

• Remote coordinated social media strategy by creating engaging content and managing community inquiries to drive brand retention.
• Optimized business workflows through administrative support, catalog ordering, and detailed data entry, improving operational efficiency.
• Provided professional English-Japanese translation and communication support.
• Managed omnichannel operations utilizing Clover and Square POS for inventory, restocking, and sales efficiency.

• Make systems deliver accurate results, help modules identify elements to train computer vision and speech, recognition models.
• Labeled diverse data points (images, videos, text) to support training of machine-learning models and AI algorithms.

• Led sales operations across 5 resort store locations, specializing in premium ski/sports apparel and high-end equipment.
• Optimized inventory management and warehouse workflows using RTP systems.
• Drove sales through personalized customer engagement and product knowledge.

• Article writing and editing using WordPress - Beaver Builder
• SEO optimization