Norma Alicia Rodriguez
Moorpark,CA
Summary
Dynamic General Manager with a proven track record at Old Navy, adept at driving results through strategic planning and talent development. Skilled in project management and fostering team collaboration, I enhance customer impact and optimize merchandising strategies, consistently achieving key performance indicators and elevating store performance.
Overview
1
1
Language
21
21
years of professional experience
Work History
General Manager
Old Navy, Gap
Camarillo, CA
08.2019 - Current
- Collaborated with stores, field, and HQ teams to implement strategic initiatives enhancing store processes.
- Analyze results, identify opportunities and makes decisions in collaboration with leadership team to drive key performance indicators
- Manage store budget for daily operations.
- Build highly productive teams through sourcing, selecting and developing people
- Accountable for team performance through coaching and feedback.
- Teach and train to build capabilities.
- Lead implementation and execution of all Standard Operating Procedures and initiatives
- Cultivated an inclusive workplace atmosphere to enhance collaboration and ensure all voices were heard.
- Implements action plans to maximize
efficiencies and productivity - Represents brand and understands what competitors are doing
- Encouraged community involvement through organizing local events and volunteer opportunities for team members.
- Leverages OMNI to deliver frictionless
customer experience - Ensures all compliance standards are met
Style Team Leader
Target
Simi Valley, CA
09.2017 - 07.2019
- Recommended and assisted customers in selecting merchandise tailored to their specific needs
- Managed diverse customer service and administrative tasks, resolving customer issues efficiently
- Trained new team members on customer service policies, enhancing team readiness and service quality
- Executed new floorplans to optimize product placement and improve sales.
- Write and give team member reviews; Instrumental in giving new ideas on efficient ways of running sales floor and other duties as assigned by Executive Team Leader
District Visual Manager
Forever 21
Los Angeles, CA.
10.2014 - 07.2017
- Actively coached and developed visual teams to achieve highest potential through hands-on training.
- Created action plans for visual managers that held them accountable for store visual aesthetics, mannequin styling, display presentation, and visual operations.
- Utilized store visit reports to provide feedback on store presentation and strategize with store team to elevate store presentation.
- Developed action plans for visual managers to ensure accountability for visual aesthetics, mannequin styling, display presentation, and operational execution.
- Collaborated with District Manager to recruit, interview and schedule job fairs to hire management for all departments.
- Analyzed sales and merchandise reports to identify business opportunities for demographic and seasonal strategies that increased sales potential.
- Tested fixture layouts in market prior to company roll out, to highlight product and make it easier for customers to shop.
- Communicated with HQ on any additional feedback from store level initiatives.
Visual Manager
Forever 21
Camarillo, CA.
01.2006 - 10.2014
- Lead visual team to confidently execute and maintain merchandise presentations that adhere to company directives, and appeal to demographic.
- Delivered actionable feedback on directives, promotions, and product needs to upper management, enhancing decision-making.
- Trained visual merchandisers across multiple stores using four Cs (Coach, Challenge, Check-in, and Congratulate) to further develop team capabilities.
- Joined District meetings to share updates and strategies and weekly conference calls.
- Presented photos to upper management showcasing updates, launches, promotions, and projects for review and confirmation.
Skills
- Talent Builder
- Manage multi stores
- Drives Results
- Project Management
- Customer Impact
- Planning
- Learning Agility
- Attention To Detail
- Merchandising plan creation
- Multi Tasker
- Strategic Orientation
Accomplishments
- Managed 2 of the top stores in the company Fashion Show in Las Vegas and flagship store Americana in Glendale.
- Implemented company structure and trained instore management on new guidelines.
- Successfully trained and guided over 30 Visual Managers internationally.
- Partnered with corporate management to create new company strategies for visual layouts. Also, played a key part in creating new concepts for upcoming season at corporate floorsets.
- Organized and setup in-store events i.e., performances, specialty collections, artist meet & greet and VIP events for new store openings.
- Recognized by Regionals and Creative Directors on my merchandise presentation, leadership skills and the execution of projects and events.
- Supported and Lead 25 store openings which included; Los Angeles, Hawaii, Mexico, Texas, Las Vegas and San Diego.
- Utilized by corporation to communicate with Spanish origin countries.
- Successfully planned and lead Visual workshops for multiple markets.
- Ranked within the Top 50 stores company wide out of 1200
Languages
Spanish
Elementary
Timeline
General Manager
Old Navy, Gap
08.2019 - Current
Style Team Leader
Target
09.2017 - 07.2019
District Visual Manager
Forever 21
10.2014 - 07.2017
Visual Manager
Forever 21
01.2006 - 10.2014