Norville Gabriel
Los Angeles Metropolitan Area,CA
Summary
As a Sr. Channel Account Manager at MSI USA, I leverage my 7+ years of experience in selling and marketing software and hardware solutions across various verticals and channels. My mission is to establish and grow robust relationships with enterprise clients and resellers, and to execute impactful go-to-market initiatives that generate high-quality opportunities and profitable growth for MSI and its reseller partners. I have a passion for accelerating sales, marketing, and leadership, which has consistently delivered exceptional results throughout my career. Some of my achievements include spearheading the development and execution of GTM activations for NVIDIA's latest enterprise products, leading business reviews and meetings with key stakeholders, and strategically managing and leveraging marketing development funds. I continuously strive to learn new techniques and stay up-to-date with industry trends, and I am confident in my ability to take on new challenges and deliver tangible business outcomes for any organization.
Overview
17
17
years of professional experience
Work History
Sr. Account Manager
Channel Bakers
04.2024 - Current
- Managed strategic accounts with annual budgets exceeding $10M for Fortune 500 Consumer Electronics brands, activating Amazon Search (SA), Display (DSP), Streaming TV (STV), and Audio ads—while beta testing emerging ad products and activations.
- Developed and optimized full-funnel campaigns to maximize ROI and uphold brand integrity; analyzed performance data and market trends to inform spend efficiency and investment strategy.
- Delivered data-driven analytics and presented insights, strategic recommendations, and actionable solutions to client stakeholders—aligning media execution with broader organizational goals.
- Cultivated cross-functional partnerships with Amazon, Walmart, and Target vendor teams to unlock exclusive beta programs, advanced reporting capabilities, and proprietary insights beyond the standard ad console.
- Led media planning sessions rooted in historical performance, forecast modeling, and seasonal trends to shape go-to-market strategies, monthly budget allocations, pricing tactics, and promotional initiatives.
Sr. Channel Account Manager
MSI Computer Corp. (MSI USA)
06.2023 - 02.2024
- Demonstrated expertise with over 7 years in establishing and expanding networks within VAR channel, including National Resellers and Distributors (SHI, CDW, WWT, INSIGHT, CONNECTION, TD Synnex, DH, Ingram Micro).
- Cultivate and manage new and existing strategic business relationships, resulting in a portfolio valued at over $250 million.
- Collaborate with alliance partners such as Microsoft, Intel, AMD, NVIDIA to develop and drive common strategic goals within the channel.
- Specialize in developing and executing impactful go-to-market strategies tailored for different industry segments: Education, State & Local, Federal, AECO, M&E, MPD, Enterprise.
- Effectively manage and leverage MDF budget to execute marketing campaign strategies and programs.
- Propose, coordinate, and execute domestic/international trade shows, distribution/DMR events, and trainings. Successfully promote company solutions, generating new leads and closing deals.
- Facilitate the integration of new channel partners and resellers, creating avenues for new business collaborations and marketing opportunities.
- Lead comprehensive business reviews with internal stakeholders and external partners. Optimize strategies for mutual growth and success.
- Manage and lead a high-performing team of business development managers, channel account managers, and channel marketing managers. Ensure the achievement of organizational goals.
- Pioneer strategic channel marketing by integrating tech trends and best practices. Introduce metrics-driven approaches, significantly boosting lead generation, conversion rates, and overall channel performance.
Enterprise Partner Marketing Manager
NVIDIA
05.2022 - 05.2023
- Spearhead the development and execution of go-to-market initiatives to generate pipeline of high quality opportunities for NVIDIA's OEM partners.
- Collaborate with partners to execute impactful marketing campaigns and regularly report results to internal stakeholders.
- Provide valuable support in enabling partners to successfully market and sell NVIDIA's latest enterprise products through comprehensive sales and Marketing training initiatives.
- Strategically manage and leverage NVIDIA's Marketing Development Funds to support partner GTM activations and drive profitable growth.
Business Development Manager - NSP Channel
MSI - Micro-Star International Co., Ltd.
07.2017 - 05.2022
- Establish robust network and high-level knowledge in commercial DMR/NSP & Distribution channels. (SHI, CDW, ZONES, INSIGHT, PCM, CONNECTION)
- Cultivate and manage overall relations and business with large enterprise clients and resellers
- Propose, coordinate, and execute domestic/international trade shows, distribution/DMR events and trainings to promote company products to generate new leads and closes.
- Articulate and execute sales & marketing strategies in multiple channels to establish new avenues of business.
- Lead business reviews and meetings with resellers, clients, and team members to optimize strategy for growth and efficiency.
- Diplomatically handle numerous phone calls, face-to-face communication and written correspondence, while building positive rapport and fostering meaningful client relations.
- Conduct daily operations in a professional environment and carry out policies that ensure timeliness & efficiency.
- Serve as go-to point person for team members and clients, providing all necessary support, identifying and addressing urgent matters, insuring proper and timely follow through.
Brand Specialist
The Drip Club
01.2015 - 05.2017
- Managed brand budget and allocated resources effectively to maximize ROI
- Conducted regular competitor analysis to identify gaps and opportunities for the brand
- Developed and maintained relationships with key influencers and partners to enhance brand image and reach
- Organized and executed brand events, including product launches and sponsored collaborations
- Created and managed social media content and advertising campaigns to promote the brand
- Monitored and analyzed brand performance metrics, making data driven recommendations for improvement
Director of Operations
ITennis Inc.
02.2009 - 05.2015
- Respond to correspondence and act as gatekeeper with regard to written, verbal, and face-to-face interactions.
- Provide executive and administrative support such as managing high-impact meeting scheduling, anticipating needs and prudently administering personal and business calendars.
- Articulately and diplomatically handle numerous phone calls, face-to-face communications and written correspondence, while building positive rapport and fostering public relations.
- Conduct daily operations in a professional environment and carry out policies that ensure timeliness, efficiency, and chain of information structure.
- Serve as go-to point person for team members, providing all necessary support, identifying and addressing urgent matters, insuring proper and timely follow through.
- Spearhead special projects and events, and respond to obstacles and emergencies that may arise, performing appropriate resolution.
- Supervise the master schedule, budget and all financial activities including banking records, credit cards, petty cash, in-house accounts.
- Research any special request(s) with exceptional attention to detail; compile precise reports and presentations in order to prepare executives for meetings and presentations.
Head Junior Varsity Badminton Coach
Glen A. Wilson High School
06.2008 - 06.2010
- Hosted tryouts & summer camp which consisted of knowledge about the sport and intense physical conditioning.
- Coordinate Yearly tournaments involving 5-10 schools and about 50-100 students.
- Trained 30 to 50 students in the sport of badminton.
Education
Associate of Arts - Information Technology
Rio Hondo College
Whittier, CA06.2011
Skills
- B2B Channel Expert
- Channel & Product Marketing
- Client Relations
- Partner Management
- Product Presentation & Training
- Digital Marketing
- Sales Enablement
- Business Development
- Go-To-Market Strategist
- Marketing Program Management
Timeline
Sr. Account Manager
Channel Bakers
04.2024 - Current
Sr. Channel Account Manager
MSI Computer Corp. (MSI USA)
06.2023 - 02.2024
Enterprise Partner Marketing Manager
NVIDIA
05.2022 - 05.2023
Business Development Manager - NSP Channel
MSI - Micro-Star International Co., Ltd.
07.2017 - 05.2022
Brand Specialist
The Drip Club
01.2015 - 05.2017
Director of Operations
ITennis Inc.
02.2009 - 05.2015
Head Junior Varsity Badminton Coach
Glen A. Wilson High School
06.2008 - 06.2010
Associate of Arts - Information Technology
Rio Hondo College
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