Nouran Nawar
Fort Lee,NJ
Summary
Dynamic healthcare and marketing research professional with extensive experience in quantitative and qualitative methodologies across diverse therapeutic areas. Proven expertise in client consulting, end-to-end project management, and strategic analysis, consistently delivering actionable insights that inform business decisions and shape strategic direction. Recognized for exceptional leadership in mentoring teams and managing complex projects while maintaining high-quality standards and meeting tight deadlines. Committed to fostering team success through proactive problem-solving, adaptability, and a collaborative approach that aligns with organizational objectives.
Overview
26
26
years of professional experience
Work History
Director, Customer and Market Insights
Merck
Rahway, NJ
02.2019 - Current
- Designed and executed insights framework to support data-driven initiatives and improve market positioning for Merck's Companion Animal Business Division.
- Led insights initiative across portfolios, encompassing both NPDP and in-market assets, to drive actionable insights for strategic decision-making.
- Spearheaded planning of pricing strategies and sales approaches for strategic multi-million dollar product launches.
- Engaged with over 7 cross-functional teams to shape and inform portfolio and corporate strategies.
Senior Consultant
Kantar Health
New York, NY
01.2015 - 02.2019
- Executed comprehensive healthcare research employing diverse quantitative and qualitative methodologies across various therapeutic and chronic disease areas.
- Guided clients through consulting processes, from establishing research objectives in RFP stages to ensuring successful project execution and delivery.
- Oversaw the execution of over 35 research projects in a typical year, including designing methodologies, moderating interviews, conducting detailed data analysis, and delivering compelling presentations of results.
Director
Ipsos Synovate
Mahwah, NJ
03.2009 - 12.2014
- Executed end-to-end healthcare marketing research initiatives to provide actionable insights and strategic presentations for clients.
- Oversaw client engagement and research design efforts, mentoring junior team members to optimize project execution and foster professional development.
- Developed at least 30 proposals a year and spearheaded consulting work leading to successfully securing new & repeat profitable business of multi-million dollar initiatives and informing client strategy.
Research Manager
GfK Custom Research
New York, NY
01.2006 - 11.2008
- Analyzed and reported on ad-hoc and tracking surveys utilizing multiple methodologies to deliver actionable insights for banking, finance, pharmaceutical, retail, and health & beauty industries.
- Oversaw over 25 research initiatives per year, guiding data analysis and report generation while providing mentorship to junior team members for effective project delivery.
- Developed and refined proposals for project bidding to support successful project acquisition while maintaining high reliability and deadline compliance.
Research Assistant
MarketTools
Morristown, NJ
05.2005 - 01.2006
- Led cross-functional collaboration with sales representatives and team leaders to manage marketing research projects, overseeing all phases from kickoff to final reporting and presentation.
- Oversaw multiple projects across sectors in a digital environment while mentoring and directing team members through various execution phases.
- Applied cross-tabulation and graphing techniques in data analysis, consistently achieving high standards of reliability and excellence acknowledged by clients and peers.
Research Associate
TNS
Teaneck, NJ
07.2000 - 05.2005
- Executed tracking and ad-hoc studies, including customer satisfaction, advertising tracking, and product/concept testing, to inform strategic marketing decisions.
- Conducted comprehensive research and contributed to the setup and composition of analytical reports.
- Orchestrated daily communication with clients and implemented a simplified framework for generating client scorecards.
Education
Master of Arts - Economics
New York University (NYU)
New York, NY05.2000
Bachelor of Arts - Economics And International Trade
Cairo University
Cairo, Egypt05.1994
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Project management & coordination
- Team management
- Budget management
- Change management
- Business planning
- Contract and vendor management
Languages
Arabic
English
Timeline
Director, Customer and Market Insights
Merck
02.2019 - Current
Senior Consultant
Kantar Health
01.2015 - 02.2019
Director
Ipsos Synovate
03.2009 - 12.2014
Research Manager
GfK Custom Research
01.2006 - 11.2008
Research Assistant
MarketTools
05.2005 - 01.2006
Research Associate
TNS
07.2000 - 05.2005
Master of Arts - Economics
New York University (NYU)
Bachelor of Arts - Economics And International Trade
Cairo University