Nury Morales

• Developed and maintained relationships with key customers to drive sales growth.
• Conducted market research to identify customer needs and competitive landscape.
• Collaborated with cross-functional teams to ensure customer satisfaction and timely product delivery.
• Implemented effective sales strategies that increased customer retention rates.
• Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
• Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
• Developed strategic relationships with existing customers by learning preferences and managing regular communications.
• Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
• Set up new accounts, established customer credit and set up payment methods.
• Facilitated improved communication between the sales team and other departments to ensure a cohesive approach to business growth strategies.
• Boosted lead conversion rates by conducting thorough needs assessments, identifying opportunities for upselling and crossselling.

• Sales of Electronic components, aviation parts, and hardware to a variety of customers.
• Identified new business opportunities through cold calling, networking, marketing, and prospective database leads.
• Quoted prices, credit terms and other bid specifications to the US Government.
• Identified export controlled products by utilizing State department guidelines and providing documentation as required.,
• Negotiated prices, terms of sales and service agreements for products and freights to reduce cost of acquisition by achieving lower price.
• Implemented strategies to promote Sonicare's business

using CRM and emails.

• Use LinkedIn as a tool to promote Sonicare and increase company's visibility on social media.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Fielded customer complaints and facilitated negotiations, resolving issues, and reaching mutual conclusions.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Worked with Engineers in order to provide solutions and alternatives to replace end of life products.
• Optimized sales processes by implementing CRM software, streamlining workflows, and improving data tracking capabilities.

• Grew Sales by selling electronic components and working with key accounts.
• Managed 50 outbound calls daily to customer base to followup and close sales
• Sourcing of electronic components and materials as required by the customer. Price negotiation to offer better cost to the customer.
• Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Maintained current knowledge of evolving changes in marketplace.
• Negotiated prices, terms of sales and service agreements.
• Recorded accurate and efficient records in customer database.
• Achieved or exceeded company-defined sales quotas.
• Set and achieved company defined sales goals.
• Presented professional image consistent with company's brand values.