Nusra Lodhi
San Diego,USA
Summary
Dynamic leader with over 40 years of experience in strategic initiatives that foster company growth and innovation. Proven track record in managing cross-functional teams, optimizing performance, and delivering impactful marketing and product management strategies.
Overview
45
45
years of professional experience
Work History
CEO
NM Technocrats
San Diego, USA
09.2002 - Current
- Directed strategic initiatives to drive company growth and innovation.
- Led strategic initiatives resulting in company growth and innovation's
- Collaborated with senior leadership to develop long-term business strategies and goals.
- Managed operational processes to improve efficiency and productivity across departments.
- Established new companies through market research and business plan development.
- Product release portfolio, market analysis, customer support and feedback analysis, business plans, business development, marketing and advertising plans for various organizations.
- Management Consultant: Training program for first line n senior managers at several companies.
- Technical consultant: Hardware/software design, documentation and training.
- Persuasive presentation consultant.
Director System Performance Analysis and Architecture
Intel Corporation
Santa Clara, USA
09.1999 - 09.2002
- Managed 60+ software and hardware performance engineers, enhancing competitive marketing strategies.
- Developed performance analysis tools and provided data for IA and RISC processors to support product optimization.
- Competitive analysis for marketing and sales needs and future product plans for Intel architecture.
- Created power characterization tools to improve accuracy in processor performance analysis.
- Extensive sales and customer presentations with performance analysis data.
Performance evangelist
Intel APAC sales office
Hong Kong
04.1999 - 09.1999
- Established training initiatives for APAC customer teams to support regional sales growth and customer satisfaction.
- Conducted training programs for Intel channel partners to enhance product knowledge and sales strategies.
- Delivered training sessions for sales office staff to improve engagement and customer interactions.
- Govt. and customer training and negotiations for Taiwan, China, Malaysia, Singapore, Australia, Japan, Indonesia, Philippines, India, Pakistan, Australia and Vietnam.
Director Performance Benchmarking and Analysis
Intel Corporation
Santa Clara, USA
09.1990 - 04.1999
- Established World Class Performance Center for Intel, growing operations from inception to over 50 team members.
- Founded and directed BAPCo (Business Application Performance Corporation), an independent industry consortium defining application-based benchmarks.
- Led BAPCo as president and chairman of the Board for 6 years, steering strategic initiatives and fostering industry collaborations.
- Managed SPEC and other benchmark consortiums.
- Worked with Microsoft, IBM, Dell, Compaq, HP, ZD Magazine Labs, Infoworld, NCR, Adaptec, NVIDIA, and various key PC players.
- Benchmark lab with 80 PCs.
- Product marketing and sales collaterals developed for all major processor launches (386 to Pentium pro).
Technical marketing manager
Intel
Santa Clara, USA
06.1988 - 09.1990
- Led team of 12+ hardware and software engineers to create technical marketing collaterals that enhanced product visibility.
- Oversaw product introduction for 486, Pentium, and Pentium Pro processors, ensuring alignment with market needs.
- Created sales and marketing materials that effectively supported product initiatives and drove customer engagement.
Applications manager(SCSI and Memory products)
Fujitsu Microelectronics
Santa Clara, USA
02.1986 - 06.1988
- Product marketing for Fujitsu products.
- Collaborated in Tokyo for 8 months on product strategies.
- Coordinated efforts between Fujitsu Japan and Santa Clara to align product development.
- Secured customer design wins for Fujitsu products through targeted engagement.
Test Engineer & Product planning/apps engineer
Monolithic Memories Inc.
Santa Clara, USA
07.1981 - 02.1986
- Developed test software to validate product functionality and enhance quality assurance.
- Planned and designed advanced technology products to meet market demands and drive innovation.
- Secured four patents related to FIFO technology, contributing to proprietary advancements in product development.
Education
MBA - AZ
University of Phoenix
AZ01-1985
IPEE - Eindhoven, Holland
Philips Institute
Eindhoven, Holland01-1980
BE - Electronics
N.E.D university
Karachi, Pakistan01-1979
Skills
- Performance optimization
- Product management
Timeline
CEO
NM Technocrats
09.2002 - Current
Director System Performance Analysis and Architecture
Intel Corporation
09.1999 - 09.2002
Performance evangelist
Intel APAC sales office
04.1999 - 09.1999
Director Performance Benchmarking and Analysis
Intel Corporation
09.1990 - 04.1999
Technical marketing manager
Intel
06.1988 - 09.1990
Applications manager(SCSI and Memory products)
Fujitsu Microelectronics
02.1986 - 06.1988
Test Engineer & Product planning/apps engineer
Monolithic Memories Inc.
07.1981 - 02.1986
MBA - AZ
University of Phoenix
IPEE - Eindhoven, Holland
Philips Institute
BE - Electronics
N.E.D university