Nuzulia Yasmin
Henderson,NV
Summary
Dynamic General Manager with a strong focus on leadership and team building. Skilled in problem resolution and training, successfully promoting a culture of excellence that resulted in a year-over-year sales increase. Seasoned Retail Manager of 20+ years of experience.
Overview
2026
2026
years of professional experience
Work History
General Manager - LINQ/Flamingo/Harrahs
WHSmith North America
09.2021 - Current
- Leading a $11M high volume property overseeing 5 direct reports and 30+ employees.
- Generated $7.6M in 2023 Fiscal, +$880K/+13% LY at Store 284.
- Successfully drove F1 2023 Sales to $535K or 18% of the company F1 sales revenue.
- Increased the F1 2025 Sales by +$4K versus 2024.
- Ability to analyze sales data to identify trends in the property, informing strategic decisions for product placements and assortments. Store 118 Marshall Rousso Flamingo was the only fashion store that made the target in 2023 by +0.56%.
- Received 100% on Store Self-Assessment in June 2025 for Store 14 Harrahs. Average of 94% for the rest of the stores.
- Foster a culture of accountability and excellence through training, engagement, and succession planning.
- Successfully promoted 1 Assistant General Manager and 1 General Manager.
- Ensure operational consistency across locations with a focus on customer experience and compliance.
Store Manager - WTLV LINQ 284
WHSmith North America
04.2021 - 09.2021
- Leader of the highest volume store in Las Vegas Resorts.
- Increased sales and improved operational KPIs through focus leadership, team coaching, and strategic execution.
- Fostering Organizational Health culture at workplace and employee retention. Knowing the team's WIIFT.
- Implemented inventory management systems to reduce stock discrepancies and streamline replenishment processes. Brought back the overnight stock team to process the shipments.
- Constantly motivated and challenged the team to deliver more sales by breaking down the sales target per hour. This resulted in $42K+ days in the Summer 2021.
Multi Unit Store Manager - WTLV 147/129 LAS
WHSmith North America
08.2018 - 03.2021
- Successfully led store openings of Store 147 and 129 Kiosk at LAS.
- Analyzed the clientele shopping needs at B Gates for Spirit Airlines. Successfully sold 1000 units of LV travel neck pillows in one month.
- Overseeing multi stores as part of Professional Growth Plan program for Area Manager. Supervised Store Managers at Store 11, 81, 67, 68, 97, 150, 651, 658 LAS in 2019.
- Hired and trained store managers and assistant managers.
- Learned TUMI brand through TUMI University for Store 658.
- Built and maintained a professional business relationship by actively participated on LAS Quarterly Tenant Meetings, LAS Employee Appreciation Event.
- Won the 3rd place in LAS Photo Contest.
- Oversaw daily operations to ensure optimal store performance and customer satisfaction. Maintained an average of 90% Airport Secret Shop score.
Store Manager - WTLV 68 LAS
Marshall Retail Group
04.2017 - 08.2018
- Managed a highest dollar value per square foot store in LAS.
- Led daily store operations ensuring exceptional customer service and efficient workflow.
- Trained and mentored staff on sales techniques and operational procedures.
Multi Unit Store Manager - PH/Elara
Marshall Retail Group
2015 - 2016
- Oversaw multi Hotel Gift and Essentials stores.
- Oversaw daily operations across multiple retail locations to ensure optimal performance and customer satisfaction.
- Developed and implemented standard operating procedures to enhance efficiency and consistency in store operations and to reduce the waste.
- Trained and mentored management teams, fostering a culture of accountability and high performance across all units.
Store Manager - WTLV 127 Forum Shop
Marshall Retail Group
2014 - 2015
- Learned the sundries business and the ability to work together with the buying team for the product assortment to reduce the product waste.
- Led daily store operations, ensuring high standards in customer service and product presentation.
- Developed and implemented staff training programs to enhance team performance and operational efficiency.
Store Manager - Harley Davidson Multi Locations
Marshall Retail Group
2008 - 2014
- Leader of the highest volume Harley Davidson store at Downtown.
- Maintained positive work environment and employee retention. Zero employee turnover in 2010.
- Delivered $30K days on Bike Fest weekend.
- Led daily operations to ensure optimal store performance and customer satisfaction.
- Worked together with Harley buying team to bring LVHD poker chips instead of generic HD poker chips. Margin versus customer satisfaction.
- Participated in Harley Davidson Expo and interacted with Harley vendors.
Store Manager - Multi Locations Kids Stores
Marshall Retail Group
2007 - 2008
- Led team in achieving sales targets through effective staff training and customer engagement strategies.
- Actively built a sales clientele and shipped the merchandise.
- Learned the high end brands for kids fashion business.
Supervisor - Kids Stores at The Aladdin/Venetian
Marshall Retail Group
2006 - 2007
- Supervised daily operations, ensuring compliance with company policies and procedures.
- Trained and mentored team members to enhance performance and customer service skills.
- Applied WE$ACT (Six steps of sales).
Education
Bachelor of Science - Sociology
University of Indonesia
Jakarta, IndonesiaSkills
- Leadership and Team Building
- Sales Driven
- Problem Resolution
- Operations Management
- Business Acumen
- Customer Relations
- Inventory Control
- Motivation
- Strategic Planning
- Product Analysis
Accomplishments
- Professional Growth Plan Graduate - Store Manager to Area Manager, Marshall Retail Group, January 2019 to December 2019.
- LAX Management Training - October 2019.
Timeline
General Manager - LINQ/Flamingo/Harrahs
WHSmith North America
09.2021 - Current
Store Manager - WTLV LINQ 284
WHSmith North America
04.2021 - 09.2021
Multi Unit Store Manager - WTLV 147/129 LAS
WHSmith North America
08.2018 - 03.2021
Store Manager - WTLV 68 LAS
Marshall Retail Group
04.2017 - 08.2018
Multi Unit Store Manager - PH/Elara
Marshall Retail Group
2015 - 2016
Store Manager - WTLV 127 Forum Shop
Marshall Retail Group
2014 - 2015
Store Manager - Harley Davidson Multi Locations
Marshall Retail Group
2008 - 2014
Store Manager - Multi Locations Kids Stores
Marshall Retail Group
2007 - 2008
Supervisor - Kids Stores at The Aladdin/Venetian
Marshall Retail Group
2006 - 2007
Bachelor of Science - Sociology
University of Indonesia
Employee of The Quarter, Marshall Retail Group, November 2018
Recognition of Creating Unique Experience for internal and external customers and Store 147 LAS Opening Experience.
WHSmith North America Employee Recognition, WH Smith Global Newsletter - March 2025
Featured on Spotlight On, including my journey to WHSmith.