Nydia Castro
New York,NY
Summary
Dedicated Flagship Brand Manager with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
Work History
Flagship Brand Manager
G-III Apparel Group – Donna Karan, Karl Lagerfeld, DKNY & Calvin Klein Handbags
11.2017
- Helped launch two new successful handbag brands at Macy’s Herald Square; Karl Lagerfeld and Donna Karan
- Analyze store business on a weekly basis and adjust presentation based on sell-off and sales to stock ratio
- Identify specific product requests and weekly reorders and communicate to G-III central team
- Ensure consistent brand presentation standards
- Develop relationships with retail partners from store level to central office
- Conduct strategic monthly meetings with store management, weekly meetings at the District and Regional level
- Negotiate and interact with retail partners for additional space, staffing, and stockroom needs
- Monitor and react to any operational issues including back of house organization, selling floor recovery or markdown/signing issues.
Shop Manager
Sanctuary Clothing
05.2017 - 07.2017
- Served as a liaison between the brand and the store team to communicate any strategies or issues regarding the shop
- Merchandised new product and maintained visuals for each delivery and as needed
- Provided a weekly sales recap to the brand team
- Utilized best seller reports to make any merchandising adjustments
- Tracked and provided product feedback for each delivery at the end of every month.
Shop Manager
Sanctuary Clothing
02.2015 - 04.2017
- Served as a liaison between the brand and the store team to communicate any strategies or issues regarding the shop
- Merchandised new product and maintained visuals for each delivery and as needed
- Provided a weekly sales recap to the brand team
- Utilized best seller reports to make any merchandising adjustments
- Tracked and provided product feedback for each delivery at the end of every month.
Operations Assistant Manager
Macy’s, Inc.
04.2011 - 01.2015
- Partnered with the Retail Development Manager to manage the support staff in 11 private brands in Impulse, Juniors, Active and Kids to drive $16 million
- Helped launch two successful new private brands, Ideology and Maison Jules
- Provided product feedback for the product team on a monthly basis
- Merchandised the sales floor based on new deliveries and sell through
- Analyzed product selling and best-seller reports to determine product placement
- Ensured that operational duties are executed.
Associate Store Manager
American Eagle Outfitters
09.2009 - 02.2011
- Generated the schedule for a staff of 80+ employees on a weekly basis
- Trained and coached staff including new managers in the NYC district and international locations
- Consistently met personal sales goals and company KPI standards
- Participated in corporate visits on a monthly basis.
Brand Experience Manager
Gap Inc.
09.2006 - 09.2009
- Executed and maintained the visual merchandising in an $8 million location
- Planned and executed the merchandising for the store’s reopening after undergoing a renovation
- Trained and developed the visual and stock team
- Consistently met or exceeded personal sales goals.
Education
Jewelry Design -
Fashion Institute of Technology
New York, NYB.A. Degree, Journalism -
University of Arizona
Tucson, AZSkills
- Visual Merchandising
- Jewelry Design
- Brand Launch
- Styling
- Retail Management
- Driving Results
- Customer Service
- Scheduling
- Staff Supervision
- Staff Training
- Attention to Detail
Timeline
Flagship Brand Manager
G-III Apparel Group – Donna Karan, Karl Lagerfeld, DKNY & Calvin Klein Handbags
11.2017
Shop Manager
Sanctuary Clothing
05.2017 - 07.2017
Shop Manager
Sanctuary Clothing
02.2015 - 04.2017
Operations Assistant Manager
Macy’s, Inc.
04.2011 - 01.2015
Associate Store Manager
American Eagle Outfitters
09.2009 - 02.2011
Brand Experience Manager
Gap Inc.
09.2006 - 09.2009
Jewelry Design -
Fashion Institute of Technology
B.A. Degree, Journalism -
University of Arizona
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